International Business

Write A Better International Website

by on 21 May, 2008

Share

How To Internationalize Your Website

iconcatib Write A Better International WebsiteWhere are certain basic business communication principles that work across all media.

One of the the things you need to do when communicating with any prospects or clients is to think about what they want and need to hear from you. You need to look at your business offer, communication or message from their point of view.

If you have studied copywriting like I have, you will know just how easy it is to get sidetracked on this one.

To write a good website it is essential to write it for your visitors.

Most of us think we know our market, we know our visitors and we have done more than enough “research” on our website visitors.

But this is rarely the case.

If you want to improve you website results, look even closer at your website.

The closer your website corresponds to the needs and desires of your visitors the more success you will have.

The best way to determine the needs and desires of your visitors is to actually only write to one visitor. Spend some time and research to identify the one ideal visitor. Create one specific persona. Write every single word of your website for him. Create every page for him.

Writing your website for one specific visitor goes beyond writing for his needs and desires concerning your products or services. It includes also includes his needs and desires:

  • when he knows he wants to come online
  • when he decides he wants to visit your website
  • at the moment they are on your website
  • and during each moment he stays on your website

It is important to bring all of these needs and desires of your website visitors into the actual goal you have for your website.

The closer the goal you have fits the needs and desires of your visitors the more success you will have.

Many of us make the mistake of thinking what we did when we started our website still corresponds to our current audience. Internet gives us lots of feedback on our visitors. Even after only six months of having your website online, you will probably find you need to tweak your website to better correspond with your visitors.

The goals you have for your website can change slightly after some time online. You’ll need to realign your website with your new goals.

Read more about how the goals you have for your website can bring more power to your website:

More On How To Internationalize Your Website:

Don’t Miss…

More In These Get International Clients Business Guides:

Tagged as: persona, website design, website goals

Get the latest articles delivered to your email inbox and get a FREE Checklist to Stop Turning Away International Clients!
Name
Email
"Cindy is a real authority on all things international marketing.
She is who I turn to when I have questions and you should too"
-- Chris Garrett, co-author of the "Problogger" book

Previous post:

Next post: