Cross Cultural Skills

Why Empathy Develops Your International Business

by on 29 August, 2008

Empathy

Empathy is the ability to understand other people. Good interpersonal skills also rely on good skills in empathizing with others.

Empathy For Good Salesmanship

Good sales professionals are good at empathizing with their prospects and clients. Whether they are field sales professionals or copywriters.

Empathy is one of the qualities needed for good sales skills.

Empathy In International Business Development

International business professionals also need good skills in empathy. In fact, they probably need very strong skills in empathy to stretch themselves further to understand different cultural markets.

Luckily most people develop good skills in empathizing with others through practice.

One cultural communication hiccup or two is all most people need to have their eyes opened to differences. Curiosity then often jumps in. Curiosity gets you to dig further to understand the other person.

In fact, curiosity is such a great empathy-building tool, that naturally curious people usually have great empathizing skills.

Finding Your International Potential

There are two basic components of international business success.

  1. You need to find the right thing to sell to your international markets.
  2. You also need to find out how to sell it to them in the right way.

If you take a close look at these two points, you will see why you need good empathy skills to understand your foreign markets.  Empathy will help you find the right answers to these questions.  Without empathy it will be like looking for a needle in a haystack.  Or two needles in the same haystack.

Most people lacking cross-cultural communication experience have foreign language skills, or lack of foreign language skills, at the top of their mind.

My experience has often proved that good skills in empathizing with others comes first in importance in international business development. Foreign language skills become important afterwards.

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"Cindy is a real authority on all things international marketing.
She is who I turn to when I have questions and you should too"

-- Chris Garrett, co-author of the "Problogger" book
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