Why Cross-Cultural Marketing Is Not An Option

Cross-Cultural Marketing

Earlier this year, there was much talk about the rising populations of minority groups in North America. This was after the release of research data pointing to the increase in ethnic demographics. This means there is also more ethnic marketing research data available.

Have a look at this YouTube video on rising Muslim population in Europe and North America

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Interesting But Not 100% Accurate

I would have liked a more accurate comparison between European Muslim projections and North American projections.
Although I am sure the Muslim population has increased in North America in recent years, I do believe Canada takes in more Asian immigrants than Muslim immigrants.

The way the data is portrayed it is easy to think that the immigration statistics only represent Muslim immigrants, and I doubt this is the case.

Don’t let this stop you from watching the video. It shows us that our world is constantly changing. More than we think.

There Is No Magic Looking Glass

Different ethnic populations mean different marketing and probably different business opportunities.  Marketers and business owners would love to look into the future.

Unfortunately it is not easy to predict exactly what our business needs will be in the future. There is more than one influencing factor. The one thing we can be sure of :

• Our marketing will change with the changes in different ethnic groups

If you would like to open your mind to the different influencing factors I recommend the book Megatrends Europe by Adjiedj Bakas

Now It’s Your Turn

• How do you think these changes will impact your marketing?
• Do you think all businesses will need cross-cultural marketers in the future?
• What other trends do you see impacting our future marketing tactics?

More On Cross-Cultural Marketing

• A Future For Ethnic Marketing
• Cross-Cultural Web
• How Cultural Differences Influence Marketing Segmentation
• Marketing Segmentation Grows Both Sides Of Your International Business
• Sophisticated Marketing Methods And International Sales
• Why Cross-Cultural Marketing Is Not An Option
• Why International Marketing Needs To Do More

Tagged as: business opportunities, cross cultural marketing, cross-cultural, demographics, ethnic, ethnic marketing, ethnic markets, marketing, marketing research, marketing tactics, multicultural marketing, muslim population, north america, option, population, social issues, why