International Sales Strategy
There are numerous articles and discussions out there right now on what to do in a slow economy.
First you must know…
A down economy is not something that bothers me.
I grew up on an island where there was very little. If you wanted to do something, you did it yourself. It was an environment of self-reliance and in many ways of self-sufficiency.
And this leads to creativity and knowing how to identify other ways to take action.
Over my years in international marketing and sales, many of these years involved extremely low or in-existent budgets.
Again, this leads to creativity and knowing how to identify other ways to take action.
This means I am not afraid of looking for business in unfavorable environments.
Now I am usually too busy to follow any of these discussions about the down economy. And there are already many experts giving sound advice on what to do.
But there are also people asking about current trends in international sales.
So, today I want to share with you what I am hearing now from where I am.
No, this is not based on any formal research on international sales trends.
These are just based on numerous comments I have heard recently from others in international sales today.
Here are the two common threads I have picked up from others.
Specialized
These sales are more specialized. Businesses are being more selective.
Smaller
The trend appears to be for smaller business deals. Or at least smaller in scope.
Good For Smaller Specialized Businesses
The good news is that established small international businesses seem to say that they are still getting international sales.
These trend in more specialized and smaller sales is not surprising in a slow economy.
The slow economy forces international businesses to become more competitive across many different angles. It is not just about price. It is also about exactly what you have to offer. Specialization is important.
This is an opportunity for the smaller businesses, just as their bigger competitors are downsizing,
More on International Sales Strategy:
- How People Cope With The Risk Of International Business
- International Sales In A Fast Food World
- Market Research Takes Your International Ideas Further
- When Businesses Waste Time To Get International Sales
- When Not To Look For International Sales
- Where Are the International Sales
Get International Clients – Business Guides On Sales
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