What Is Marketing?

International Marketing Basics

I recently received a flow of questions online around the topic of marketing from people with a website who want to get international clients.

Now…

There are many definitions of marketing. There are countless books and marketing experts that can give you an accurate definition of marketing.

What Is Marketing?

And today, I really only want to raise the question.

But here is a short definition:

• Marketing makes people want what you have.  It makes your product or services desirable.  In fact, marketing should make your product or services so desirable that your prospects are ready to buy it.

Lack Of Marketing

You see, the problem is…

Some internet marketers do not seem to take marketing into their international business equation.  This is often because

• They confuse an online presence and online visibility with international web marketing
• The think domestic marketing online is equivalent to international marketing

Marketing Actions

So what does marketing entail?

• You define a strategy
• You use marketing tactics

For example…

Article marketing is more than the marketing tactics:

• Writing articles and publishing them online.

You also need to include the article marketing strategy if you want to make your readers want to take action.

You need to think through your article marketing strategy:

• Who are you writing for?
• How well do you know this audience?
• What can you write that will interest them?
• What do you want them to do?
• How can you get them to do this?
• Do you know how your audience will respond to your strategy?
• How will your audience find your articles online?
• Will your audience find you?

A Good Marketing Strategy

A good marketing strategy is based on how you well you know your audience.

Your communication must be right for your marketing to make your audience want what you have to offer.

More On International Marketing

• Define International Marketing
• How Too Many Contributions Spoil International Communications
• International Article Marketing
• International Email Marketing
• International SEO For Quick Results
• Marketing Segmentation
• Mindset Differences Between Offline Marketers And Online Marketers
• More Segmentation = More International Sales
• My Own Case Study – Small Business Flexibility In An Online World
• The Difference Between An eMarketer And A Geek Marketer
• Ways To Enter International Marketing
• What Is Marketing?
• What Is Your Definition Of International Web Marketing
• Your International Marketing Choice

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