International Marketing

What Is Marketing?

by on 5 November, 2008

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International Marketing Basics

iconcatim What Is Marketing?I recently received a flow of questions online around the topic of marketing from people with a website who want to get international clients.

Now…

There are many definitions of marketing. There are countless books and marketing experts that can give you an accurate definition of marketing.

What Is Marketing?

And today, I really only want to raise the question.

But here is a short definition:

  • Marketing makes people want what you have.  It makes your product or services desirable.  In fact, marketing should make your product or services so desirable that your prospects are ready to buy it.

Lack Of Marketing

You see, the problem is…

Some internet marketers do not seem to take marketing into their international business equation.  This is often because

  • They confuse an online presence and online visibility with international web marketing
  • The think domestic marketing online is equivalent to international marketing

Marketing Actions

So what does marketing entail?

  • You define a strategy
  • You use marketing tactics

For example…

Article marketing is more than the marketing tactics:

  • Writing articles and publishing them online.

You also need to include the article marketing strategy if you want to make your readers want to take action.

You need to think through your article marketing strategy:

  • Who are you writing for?
  • How well do you know this audience?
  • What can you write that will interest them?
  • What do you want them to do?
  • How can you get them to do this?
  • Do you know how your audience will respond to your strategy?
  • How will your audience find your articles online?
  • Will your audience find you?

A Good Marketing Strategy

A good marketing strategy is based on how you well you know your audience.

Your communication must be right for your marketing to make your audience want what you have to offer.

More On International Marketing

Tagged as: article marketing, articles marketing, business, business marketing, business models, database marketing, definition, e-mail marketing, international, International Business, international business strategy, International Marketing, International Web Marketing, Internet Marketing, marketing, marketing experts, marketing strategy, marketing tactics, what is

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"Cindy is a real authority on all things international marketing.
She is who I turn to when I have questions and you should too"
-- Chris Garrett, co-author of the "Problogger" book
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  • http://www.createacashflowshow.com Deb Bixler

    I have always said the same thing you have said. Deb’s definition of marketing:

    “Marketing is the art and science of creating desire in the market place for more and more of your product, services or opportunity.” Art is emotional = most people aren’t willing to take the time to develop relationships which is key to marketing. Science is systems = consistent efforts and methods. Great article. Deb

  • http://cindyking.biz Cindy

    Hi Deb,

    Thank you for dropping by. Over the years, working in different countries, in different environments and with different generations I’ve encountered variations in the definition of marketing. This is the one that works best for me.

    I have the definition of marketing here for the very small businesses that want to go international. Some of them need to clarify the marketing work involved.

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