International Marketing

Translate Server Error

by on 14 August, 2008

Translation Tools

iconcatiwm Translate Server ErrorThere are many examples of translation and difficulties in cross-cultural communication in the press right now with the Olympics.

I found the photo below at http://adweek.blogs.com/adfreak/2008/07/then-well-grab.html

translateservererror1 Translate Server Error

This company sign is a fine example of why you have to be careful with online translation software.

The original Chinese characters ( 餐厅) should have translated into ‘Restaurant’.

The task of translating only two characters into one word does not seem the most difficult task for a software to do. This translation was obviously done using software, and very little human supervision, if any at all.

A simple cross reference of translating the results back into the original language would have highlighted the error.

This is a fine example of caution necessary when you use translation software to translate into a language that you do not speak.




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"Cindy is a real authority on all things international marketing.
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  • edizeheldkes

    hi nice site indeed. how’s life? hope it’s as good as your blog

  • http://cindyking.biz Cindy

    Hi there,

    Yes, life is indeed good!

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