What is “buffling”? “Buffling” is a new term for business waffling.
A survey carried out by YouGov.co.uk for Ramada Encore, which is a small business traveller-friendly chain of hotels based in the UK, showed the most common buffling phrases.
This survey also found that 46% of those surveyed believed that “buffling” is on the rise even outside the work place.
Here is a list of the most hated ‘buffling’ phrases in the UK.
- Thinking outside of the box
- Touch base
- At the end of the day
- Going forward
- All of it
- Blue sky thinking
- Out of the box
- Credit crunch
- Heads up
- Singing from the same hymn sheet
- Ducks in a row
- Thought shower
- 360º thinking
- Flag it up
- Pushing the envelope
- At this moment in time
- In the loop
Listen to this to see it in action.
Based on these results the video above was made to poke fun at when “buffling” gets out of control.
It is also interesting to see that they chose a sports environment.
Sports metaphors often do not translate well into other cultures. They are usually avoided for good cross-cultural communication.
Clarity For Good Communication
Good cross-cultural communication is clear. And clarity is a vital ingredient to build trust in international business.
But clear communication requires effort. It is so easy to fall into this business waffling.
I think this video is useful to watch. It brings a few questions to mind immediately:
- What “buffling” am I doing?
- What “buffling” do my international clients hear?
- How can I communicate with more clarity?
What do you think? Please share your thoughts and comments below.
Photos from Shutterstock.
Filed under: Cross-Cultural Communication
If you've read this far, you should sign up to receive updates
Sign up for the International Stories newsletter, and prepare yourself to manage international business