The Buffling Phrases Britain Hates

Culture Videos

What is “buffling”?   Listen to this to see it in action.

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“Buffling” is a new term for business waffling.

Here is a list of the most hated ‘buffling’ phrases in the UK.

1. Thinking outside of the box
2. Touch base
3. At the end of the day
4. Going forward
5. All of it
6. Blue sky thinking
7. Out of the box
8. Credit crunch
9. Heads up
10. Singing from the same hymn sheet
11. Pro-active
12. Downsizing
13. Ducks in a row
14. Brainstorming
15. Thought shower
16. 360º thinking
17. Flag it up
18. Pushing the envelope
19. At this moment in time
20. In the loop

These are the results of a survey carried out by YouGov.co.uk for Ramada Encore, which is a small business traveller-friendly chain of hotels based in the UK.

This survey also found that 46% of those surveyed believed that “buffling” is believed to be on the rise even outside the work place.

Based on these results the video above was made to poke fun at when “buffling” gets out of control.

Clarity For Good Communication

Good cross-cultural communication is clear. And clarity is a vital ingredient to build trust in international business.

But clear communication requires effort. It is so easy to fall into this business waffling.

I think this video is useful to watch.  It brings a few questions to mind immediately:

• What “buffling” am I doing?
• What “buffling” do my international clients hear?
• How can I communicate with more clarity?

It is also interesting to see that they chose a sports environment.

Sports metaphors often do not translate well into other cultures.  They are usually avoided for good cross-cultural communication.

Brush up your international skills…
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Use these skills in your international tactics on the…
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Step 5 – Connect With Your International Markets Connect… • With culture customized content • With trust and empathy • With strong cross-cultural communication

Culture Customized Content • How can culture-customized content increase your international sales? Find out more in Step 5 on Get International Clients

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Tagged as: buffling, ccc, clarity, Cross-Cultural Communication

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