The Best Sales Tool In A Slow Economy

By Cindy King  ·  7 Comments
Share
hand-shutterstock-52238932c

Interested in learning more about White Papers for lead generation?  I am attending the:

And Tweeting about it.  So…

  • Follow my Tweets this month @CindyKing
  • Ask questions on Twitter by using the hashtag #WPSS09
  • Join all of us on TweetChat.com in the WPSS09 chat room

Should this interest you? Yes, if you want to develop your business and make more sales.

Get Focused On Real Business Needs

There is lots of talk about how slow or difficult the economy is.  You can also find lots of advice.  The real question is:

  • What are you doing about it?

The rules of business do not change.  They are the same everywhere and at any time.  In order to sell something you need to offer something of value to someone who needs it.  Life still continues in slow economies.  The needs may change.

Rough economies seem to sweep away businesses that are no longer relevant to the current economy.  If you find yourself trying to sell something that no one wants anymore you do have a problem.

But is your product really obsolete?

Business-to-business sales cycles seem to lengthen in slow economies.  Sometimes this creates an atmosphere of doom and gloom.  This is when you need the right sales tools to show your potential clients why they still need what you have to offer.

An Essential Sales Tool

One of the best sales tools you can use is a White Paper.

White Papers are lead generation tools.

This means that they explain the reason why clients should buy your product.  They help your clients make the decision to buy your product by talking them through their fears, their hesitations.

White Papers move your clients forward in their decision to buy your product without using hype.

An International Business Development Tool

White Papers are also very strong international sales tools.

Trust is one of the biggest barriers in cross-cultural marketing.  White Papers are one of the best tools to establish credibility and thus build trust.

The fact that White Papers give a more unbiased outlook compared to standard sales material also make them favorites for international readers.

And of course, it is easy to use White Papers in an international web marketing strategy.  In fact, they often become a key pillar for other web marketing tactics.

White Paper Success Summit 2009

This is also why you can now see the White Paper Success Summit 2009 logo here in the left sidebar.  Yes, I will be attending this event.  I write White Papers for targeting international markets.

This summit is web based and runs throughout the month of February.  Hundreds of White Paper writers from all over the world attend to learn and stay up-to-date on current  best practices.

Here is the schedule of the White Paper Success Summit 2009 presentations:
3rd February – Starting at 2am my time here in Paris which is 8pm US EST

  • Event Keynote: Creating the Ultra-Persuasive Marketing White Paper – Michael Stelzner

4th February – Starting at 9pm my time here in Paris which is 3pm US EST

  • The 10 Deadly White Paper Mistakes and How to Avoid Them – Gordon Graham
  • Helping Your Clients Succeed With Proven White Paper Marketing Techniques – Bob Bly

11th February – Starting at 9pm my time here in Paris which is 3pm US EST

  • Enhancing the Success of a White Paper With Design – Roger C. Parker
  • The Alluring White Paper Opening: Why Everything Hinges on the First Words – Michael Stelzner

18th February – Starting at 9pm my time here in Paris which is 3pm US EST

  • 7 Steps to Getting Great White Paper Clients – Steve Slaunwhite
  • Ensuring Your Papers Appeal to Business Executives – Jonathan Kantor

25th February – Starting at 9pm my time here in Paris which is 3pm US EST

  • Leveraging Strategic Partnerships to Grow Your Business – Peter Bowerman
  • Roundtable Discussion: Surviving as a Freelance White Paper Copywriter – Michael Stelzner, Gordon Graham and Jonathan Kantor
  • How to Leverage Free Content for Marketing Success – Bob Bly

Stay Tuned!

I will be Tweeting live during the event.  Yes, I think learning how to use White Papers is an essential sales tool in today’s economy.  Instead of worrying about not getting sales, do something about it.  Learn more about lead generation tactics that work in all economies.

Follow me @CindyKing this month and read more about White Papers.

What do you think? Please share your thoughts and comments below.

Photos from Shutterstock.

  Filed under: International Content Marketing, white papers

          


Cindy King