Book & Product Reviews

Which internet marketing book to I keep on my desk for up-to-date quick reference?

• The Ultimate Web Marketing Strategy by Ed Rivis.

We often focus on one or two key elements of a successful website. Like getting traffic or keeping clients on our websites longer. And we can forget about the other key ingredients for a successful website.

Ed covers 22 important web strategies you need to know for all websites.

You will find Ed’s book very useful if you already have a website or if you are thinking about creating one.

Many companies start off by creating pretty websites and focus on what they want to tell their readers. And six months later the website owner finds out that ‘pretty’ does not sell, neither does focusing on your own wants and desires.

The Ultimate Web Marketing Strategy is a 200 page book. It gives you all the information you need to make your website successful. It is a useful resource to have on your desk. Each chapter is stand alone. And it is easy to read with graphics showing you everything you need to implement the best web marketing strategy.

In the very beginning Ed lists the 13 most common reasons for poor web performance. This gives you a good checklist to work with and improve your website. Ed’s well-rounded business experience is obvious and he gives us everything all in one book.

A Sneak Peak

Ed has a video product coming out soon on statistics. I can’t wait to see if it is as good as this book. Statistics and Web Marketing go hand in hand.

If you can’t measure it, you can’t manage it, and since most business owners have no idea how their website is doing they may as well be running advertising in a foreign language. Statistics are often considered as a chore or too boring. The video format should help get over the procrastination towards statistics.

Read more Book Reviews:

Communication For International Sales

Here are reviews of the books I have read recently to help me with communication for international sales:

• A Writer’s Guide To Powerful Paragraphs By Victor C. Pellegrino
• Content Rich By Jon Wuebben
• Get Content Get Customers by Joe Pulizzi & Newt Barrett
• Letting Go Of The Words – Writing Web Content That Works By Janice Redish
• Stories That Sell By Casey Hibbard
• The Culturally Customized Web Site By Nitish Singh And Arun Pereira
• The Magic Of Pre-Writing By Steven Osborne
• The Secret To Writing A Successful And Outstanding Blog By Liz Strauss

International Sales

Here are reviews of the books I have read recently to help me with international sales:

• All of the Little Sales Books by Jeffrey Gitomer
• Asinine Advertising By Herschell Gordon Lewis
• Influencer: The Power To Change Anything by Kerry Patterson – Joseph Grenny – David Maxfield – Ron McMillian & Al Switzler
• Sales Strategy From The Inside Out By Duane Sparks

International Web Marketing

Here are reviews of the books I have read recently to help me with international web marketing:

• Bit Literacy Productivity in the Age of Information and E-mail Overload By Mark Hurst
• Dotcomology The Science Of Making Money Online By Stone Evans
• How The Internet Works By Preston Gralla
• How to Win Sales & Influence Spiders By Catherine Seda
• Landing Page Optimization By Tim Ash
• Mastering Online Marketing By Mitch Meyerson
• Multichannel Marketing By Akin Arikan
• Online Competitive Intelligence By Helen P. Burwell
• ProBlogger by Darren Rowse and Chris Garrett
• Stats Faceslap By Ed Rivis
• The Ultimate Web Marketing Strategy By Ed Rivis
• Website Optimization by Andrew B. King

Here are some Product Reviews:

• Ed Rivis’ Stats Faceslap
• Success Chef’s Marketing E.S.P.
• The Management Tools I Use For Content Created To Be Re-Packaged
• The Ultimate Desktop Copy Coach By Tony Flores
  
• Web Video University And International Marketing
  

All of the book and product reviews here are totally unsolicited… spontaneous …and without affiliate links. These are books I have read recently and only the ones that I share with friends. So all of the reviews you find here are on books and products that I highly recommend.

Also, as these are books and products that I have recently read since, this is not a list of my all-time favorite books. Hopefully I will get around to reviewing my favorite culture and international business books sometime soon.

Use these skills in your international tactics on the…
Get International Clients International Sales Road Map:

Guide To Multichannel Marketing • Do you know how to communicate with different countries? This guide shows you how

Guide To International Web Marketing • Do you know how to pull all of your different international marketing pieces together? This guide shows you how

Step 5 – Connect With Your International Markets Connect… • With culture customized content • With trust and empathy • With strong cross-cultural communication

International Business Success Basics • Do you feel at a loss with regards to dealing with international business? This guide gives you the background information you need right from the start.

Copyright Cindy King 2006-2010 - International Business Blog

The Ultimate Web Marketing Strategy By Ed Rivis