Cindy King's International Business Blog » twitter business strategy

Choice Of Social Media For International Markets

Cindy King — Sun, 04 Jan 2009 23:00:40 +0000

Let’s continue on from last weeks article on social media for international markets.

In international marketing, cultural and market differences mean that there are few certainties.

No one can say for sure what will work and what will not. There is no secret marketing formula to tell you what to do. And you cannot know for sure what type of social media marketing will get you international sales in a foreign market.

This uncertainty means that you need to:

Have a process to identify and qualify the right cross-cultural marketing for your business.
Also be prepared to make educated guesses to get started and find out what works for you.

Let’s look at where you start to make educated guesses.

Well, you first need to look at the communication channel.

Blogs

Blogs have been around for for some time now in most countries. It is easier to make an educated guess about where a foreign blog could be part of your international marketing plan.

But do companies take the time to invest in a blog with content customized for a foreign audience?

Early last year I wrote about Abercrombie & Fitch’s French blog to penetrate the French market without any retail outlets.

Many non-native English speaking businesses need to have to an online presence in English and choose blogs as a marketing tool.

The problem here is that this is usually simply a translation of their original content…

And the blog content is often:

Not customized for one specific culture
Not customized for one broad international audience

The other social media seem to be different.

Facebook

Yes, businesses are making money from Facebook. But this currently appears to only be businesses targeting specific North American markets:

The same profile of Americans that also spend their time reading and forwarding “cutesy” emails. You know, these emails are usually full of angels and you have to forward them to at least 20 other people, otherwise your sender wishes you dire circumstance or, even worse, throws you curses. If you don’t know what I mean, it is probably because those types of emails are not popular in your culture.

North Americans have been on Facebook for a while.

But Facebook is still going through rapid development in some other countries. It will be interesting to follow how businesses use Facebook in these countries.

Business Networking Websites

Culture definitely impacts your choice of business networking website. There are different ones for different regions:

LinkedIn – predominantly North American
Xing – European
Viadeo – French

Obviously cultural differences in business communication influences the type of social media marketing you use on these networking websites.

Sign up in the one used in your foreign markets
Hang around for a while and observe
Slowly start interacting with others

Twitter

There is quite a buzz about how businesses are using Twitter.

What about using Twitter for international marketing?

Even though Twitter is dominated with a North American presence there are quite of few countries with large Twitter users, both in English and their native language.

This is well worth researching. There are now quite a few ways you can find country-specific Twitter users. And the very nature of Twitter makes it easy to do your international research live using Twitter.

Companies outside of North America

Clearly all non-American companies should consider Twitter as a valid marketing tool to reach North American markets.

Of all the social media international marketing scenarios, this is the one with the most likely to succeed. Simply because…

Twitter is proving itself now in the North American market.

For my business, based in France, Twitter was a no-brainer.

And the results have been fast and much better than I had hoped for.

North American companies targeting international audiences -

I would still advise getting a good overview of social media in your foreign market and evaluate opportunities.

One thing you should know…

In comparison to North Americans, I am a social media novice… and yet I am already rated as the 3rd highest ranking Twitter user in France.

It is sometimes easy to become the biggest fish in a smaller pond.

International Marketing With Social Media

Is it worth your time using social media today to develop international markets?

Well, it really depends on where you are and where you want to go. It depends on the cultural mix and a variety of factors, including your future clients and how they use social media. And the current social media trendy in their country.

Today you need to be prepared to spend more time evaluating, learning and testing different social media to find out whether you can use any social media to build your international business.

Interesting, but premature?

You still might think that it is premature for your business to use social media in your international marketing.

But it is obvious that all businesses with any sort of online presence need to get comfortable with social media marketing.

Social media marketing requires different communication skills.

And if you want to use social media for your international business development some time in the future, it is much easier when you already have the basic skills. Good international marketing always starts with good marketing practices.

…A good reason to create a social media marketing plan for 2009.

Social Media Marketing Across Cultures

Cindy King — Thu, 01 Jan 2009 23:00:21 +0000

Cross-Cultural Social Media

Earlier this week I posted a list of my 301 Twitter culture tips and international links. This list gives you quite a few interesting links to help you develop your international and cross-cultural skills.

A Social Media Marketing Plan

But there is something even more interesting about these 301 tweets. These tweets are what really started my social media marketing.

Just after I published this post, Michael Stelzner published an article on Copyblogger mentioning my twitter strategy for business.

When you look closely at this list of 301 tweets you can actually see the thread of my 5 daily scheduled tweets and the increase in third party links.

And remember, I am based in France… this is international web marketing for my business.

International Marketing On Social Media

Social media marketing can build relationships with your clients. And this includes your international clients.

But for international markets there is one big first step:

You need to identify the right social media to develop your business in each target country

And this takes a little bit of investigation… and also a trial run.

Different cultures use social media differently.
Different web channels are used at different degrees of maturity and with different degrees of sophistication
And, the intricacies of cross-cultural communication also come into play

I recently re-tweeted an article about Facebook increasing it’s number of users dramatically in Germany and Italy

Navigating The Different International Trends

In addition to learning how to use Twitter for business, there are two other trends to watch:

Customers all over the world are changing, taking control of sales processes… but at different degrees and with different nuances. It is a little like how “polite” can mean different things to different cultures.
Users in different countries are at different stages in the adoption curve of social media. And you do not market to people with different levels of sophistication or expertise in the same way.

For some cultures the cultural implications represent more than others…

“In China, blogs enable millions of citizens to express their opinions with reduced political risk simply because of the sheer number of like-minded opinions online. Facing these independent voices, the old ideological machine starts to crumble.” – Xiao Qiang

What this means is…

It can be hard to evaluate which social media to use in which foreign market.
Today you still need to use educated guesses and thorough testing methods.
Trial runs are needed to get to know people, and this is even more true in foreign markets.

More about social media marketing for international business development in the next post.

My social media marketing started last September when I joined Chris Garrett’s Authority Blogger course.

The main reason why I chose Chris above any other blogger was because of his superior social communication skills. Just follow his tweets and you will see what I mean.

A few lucky people are gifted in knowing how to bring people together and Chris is one of these people. It is this type of skill that sets you apart in social media.

301 Twitter Culture Tips & International Links

Cindy King — Tue, 30 Dec 2008 23:00:04 +0000

Culture Tips & International Links

Are you interested in all things culture? And in particular how your culture skills can get you more business?

Or, are you simply interested in seeing an example of using Twitter to develop your business.

In mid-November I started a tweet plan to grow my twitter list. I started tweeting culture tips and international links.

That was 6 weeks ago and now I would like to share these tweets with you here for three reasons:

There are quite a few links here that you will find interesting – take the time to read through.
Many people around me are still wondering how to use twitter to grow your business – this is the skeleton of my 6 week tweet plan to get targeted twitter followers.
Event twittering is a service I offer as a copywriter specializing in building international businesses.

The 301 tweets below are listed most recent tweets first and are not grouped in categories. These are:

My business focused Twitter strategy with useful tips, quotes, polls, surveys and links for you
Links I found online
Re-tweeting other useful links

The tweets I took out of this list:

Direct tweets
Chatting
Blog post alerts

Re-Tweet from @volunteerabroad Join the over 4,200 people who volunteered abroad with Cross-Cultural Solutions in 2008.
Survey: Do you carry out international market research before adjusting your international communication?
A presentation on culture and business
Share your culture pulse: Do you know your international clients well?
Highly recommend – RT @IATV Good read: “The Washing Machine That Ate My Sari – Mistakes in Cross-Cultural Design”
Re-Tweet from @OverseasPM Top Five Outsourcing Trends for 2009 Predicted by International Business Times
Cross-cultural communication looks at cultural differences in behaviors, perceptions and customs
Brainstorming questions to use multichannel marketing – free for subscribers
Culture tip: Get curious and stay curious – this is the best international market research tool.
Survey: How big of a barrier are languages to your international business development?
Check out this Cross-Cultural Negotiation business guide on Get International Clients
Share your culture pulse: Are there businesses that do not need cross-cultural communication skills?
What Your Global Neighbors Are Buying
@UrbanJibaro absolutely love your list of top 25 people to follow on Twitter for Latinos in the US
Top 10 everything stories for 2008
Re-Tweet from @idatewhite @degenerasian: Meaning of Multicultural Christmas in Vancouver
Los Angeles’ Multicultural Environment
Hong Kong’s Multicultural Environment
How People Cope With the Risk of International Business
Re-Tweet from @PetLvr @mattuk: Awesome photo of London – Yes! That is an awesome photo thanks for posting
Re-Tweet from @gwencuizon Dealing with Cross-Cultural Factors in International Marketing
Where Are the International Sales
@CindyKing is ranked 11,039 on Twitterholic.com, and 6 in France!
The new entrepreneurs in India
Re-Tweet from @PetLvr Protecting Dog and Cats from Toxic Holiday Gifts
Bavarian baksheesh “about half the biggest German & French firms are being investigated or prosecuted for bribing foreign officials”
Facebook Growing Fast In Germany, Italy – How’s 763 percent in five months sound?
Fast food in China - The world’s second-largest burger chain is gearing up in China – The “Emperor Burger”
Dubai cultural divide highlighted
Lenovo Goes Global, but Not Without Strife
Are Studies of China Best Done in China, or the British Library?
Different culture winners of the Thinkquest competition
Organize your country-specific communication and marketing materials, even if it is in English
Check out this Analyze Your International Viability business guide on Get International Clients
Statistics from the OECD
When all other means of communication fail, try words
The social Web is incredibly good at shining bright lights into dark corners – Dave Evans
Check out this International Web Visibility business guide on Get International Clients
International business is about getting to know why your international clients buy your product
Show me someone who has done something worthwhile, and I’ll show you someone who has overcome adversity – Lou Holtz
A language map for the United States
Share your culture pulse: Have you adapted your web marketing for a multicultural audience?
Cross-cultural branding with Gregory Moulinet, a French guy now in Japan
International business tip: take the time to learn how to adapt your business and your product to another country
Survey: Are you selling the same products or different products to your international clients?
Check out this Building Trust With International Clients business guide on Get International Clients
For international sales your international marketing needs to follow all of the current best practices
Re-Tweet from @volunteerabroad Cross-Cultural Solutions – nonprofit international & volunteer programs.
Re-Tweet from @KariRippetoe Marketers are planning to spend MORE on Social Media and content marketing in 2009 – Study from @juntajoe
Share your culture pulse: Do you review your website for the differences in cultural perception of your international clients?
Read the top 12 sales articles for 2008 and vote for winner
The great thing in the world is not so much where we stand, as in what direction we are moving – Oliver Wendell Holmes
International Sales Tip: Know what type of international business you are in before selling to foreign clients
Survey: Does your company lack cross-cultural communication skills and still gets international sales?
Re-Tweet from @sbcghostrecon Food for thought: a multicultural society only works in the context of a decentralized federal government. Eg Switzerland.
Next year is for multicultural marketing in the US – retweeting @michelemehl eMarketer’s Predictions for 2009
Cultural Differences in Social Media Marketing
Survey: How do you compare international marketing with your standard marketing practices?
And different sign language RT @medsy Need to insult president Bush? Try one of these cross-cultural solutions
Re-Tweet from @JuryVox Culture: New Insanity Defense: Multicultural Jurisprudence: Comparative Perspectives on the Cultural Defense
Prejudice – A Cross-Cultural Business Barrier
The Buffling Phrases Britain Hates
A Future For Ethnic Marketing
Different Definitions For Culture Words
Two half-truths do not make a truth, and two half-cultures do not make a culture – Arthur Koestler
Share your culture pulse: Why do you want to develop your business internationally?
Trust building is an even bigger factor in international sales
Re-Tweet from @jim_steph Precautions for protecting local industry from the international industry
Re-Tweet from @jim_steph International B2B payments
Culture tip: Get more out of your international marketing – use better cross-cultural communication
Re-Tweet from @jessiev my fave 10 travel/intercultural books this year
Santa Claus in Different Cultures
International marketing tip: Know the difference between multicultural marketing and cross-cultural marketing when marketing online
Survey: Where do you go to get your international market research?
Journal of Intercultural Studies
Share your culture pulse: Are you expecting more international sales next year?
Many cross-cultural communication blunders happen from lack of trust building elements in your own communication
Living in a Multicultural America
Check out this International Multichannel Marketing business guide on Get International Clients
Culture tip: Use the phone more than the web for your international market research – get to know your new markets
International Business and International Christmas Shopping
Survey: How did you set up your country-specific website for your international business development?
Re-Tweet from @Al_Humphreys @roadrid3r Bicycle commuting and international business travel.
Different country laws on privacy & Google in Europe
Brainstorming questions to improve your cross-cultural lead generation skills – free for subscribers
On trust in online business
Share your culture pulse: When do people need cross-cultural communication skills?
The International Herald Tribune’s Globetrotters urban advice
Remember to include international SEO for your international web visibility
Re-Tweet from @pascal_venier RT @MireilleJansma: Directory of Learning Professionals on Twitter
Re-Tweet from @iamjf The Top Sales Experts have just launched their new Resource Center -
Brainstorming questions to plan your international sales road map- free for subscribers
The United Nations Cyber School Bus for data by country
The Global War Against Baby Girls – the world missing 100M girls
Acceptance of Evolution & belief in God – with country graphs
Loic LeMeur’s insights of cultural differences between entrepreneurs in France/Europe/US after recent LeWeb event
Re-Tweet from @tikoim Europe vs US / TechCrunch vs Le Web – intercultural communication and the third view
Re-Tweet from @neiman_marcus http://daniel-gifts. Anglicans give Christmas a multicultural makeover
The single biggest problem in communication is the illusion that it has taken place. – George Bernard Shaw
It’s much easier to double your business by doubling your conversion rate than by doubling your traffic – Jeff Eisenberg
Brainstorming questions for international market research – free for subscribers
Multicultural Brides
A simple action plan can get your international business started
Localization is more than a Game for some Eastern Industries
Remember, you only have to succeed the last time – Brian Tracy
A magazine for business applications of cross-cultural communication
Share your culture pulse: How are you adapting your email marketing to your international markets?
Re-Tweet from @DoreenatDMS top 10 multicultural marketing myths
Chine success stories’ funny videos
International business tip: your own mindset is just as important to your international business as your product and your market
Survey: Where are you trying to get more international sales from?
Brainstorming questions to improve your culture-customized communication skills – free for subscribers
International marketing is connecting with different cultures
Re-Tweet from @perrybelcher The Ultimate Social Media Etiquette Handbook
Agree – great article on filtering information @rickburnes RT @juntajoe Media Armageddon Has Silver Lining
Cool – many thanks! Re-Tweet from @PetLvr The Multicultural World Of Dogs
Share your culture pulse: Do you do more international market research for your online sales?
We listened to what our customers wanted and acted on what they said. Good things happen when you pay attention – John F. Smith
Invest in SEO in down economy
International Sales Tip: Look for and dig up the different benefits your products give your international clients
Re-Tweet from @jansegers The Naica Crystal Cave (of almost incredible beauty)
Do you only believe what you see?
Survey: What are the job functions of the people with the best cross-cultural communication skills in your company?
Survey: Do you think international marketing is important for your online business?
Every man’s ability may be strengthened or increased by culture – John Abbott
Latest International News – Country & Topic Directory
First step for company research worldwide
American English vs British English for web content
Share your culture pulse: Is an international business part of your future strategy?
You can start with good basic sales skills and good communication skills to get international sales
Culture tip: Want to close international sales faster? Improve your cross-cultural communication skills first
International marketing tip: Incorporate multi-channel marketing from the beginning of your international business development
Survey: How do you gather your international market intelligence?
Dialogin – community for intercultural professionals
Multicultural toys and baby gifts
Share your culture pulse: Are you tracking your international sales?<
The first thing to do to improve cross-cultural communication for your business is to maximize trust in all your communication
Brainstorming questions to improve your multicultural marketing – free for subscribers
Culture tip: Try to register your website with the leading search engines in each of the countries you want to sell to
Re-Tweet from @bocabella Customs and Border Protection offers travel tips for international business holiday travelers
Re-Tweet from @edwardcates Main stream brands/agencies are starting to do multicultural and urban marketing right
Survey: Which web communication channels are you using to develop your international business?
Check out this International Lead Generation business guide on Get International Clients
@psitutor Blog readers are asking for international business resources, so that’s on the program for the next month or so on Get International Clients
Share your culture pulse: Are cross-cultural communication skills only personal skills?
Living In A Multicultural America
Multicultural America
Zorba the Greek Yolngu style
Geohive – geopolitical data on population statistics of regions, countries, provinces and cities
Plan your country-specific communication to adapt to your market intelligence as you get to know your foreign market more
Check out this Plan Your International Sales Road Map on Get International Clients
United Nations common data base
This weeks poll: How do you do your international market research? See last poll results
To effectively communicate, we must realize that we are all different in the way we perceive the world… Tony Robbins
You create your opportunities by asking for them – Patty Hansen
Check out this Design Your International Market Research business guide on Get International Clients
Cross-cultural communication barriers demand more time in adjusting your business to different countries
The fact is, everyone is in sales. Whatever area you work in, you do have clients and you do need to sell. – Jay Abraham
Cross cultural partnerships must talk to build trust
The first person to label the different scales of cultural differences
This weeks poll: How do you do your international market research?
How Cultural Differences Influence Marketing Segmentation
Share your culture pulse: How have you adjusted your marketing to target international clients?
Tried out the poll tool on LinkedIn – how do you market to your international clients?
Blog Critics on culture
Marketing Segmentation Grows Both Sides of Your International Business
Listen to Your International Clients to Build Trust and Increase Sales
International business tip: there are different ways to sell to your international clients, including export and trade agents
A blog with 16 deadly sins of international business
Re-Tweet from @DR4WARD Why immigrants are more likely to entrepreneurs
Survey: Why are you trying to get more international sales?
Check out this Culture-Customized Content business guide on Get International Clients
International marketing is more than asking for international sales
Share your culture pulse: Why do you think ongoing international market research is important for online businesses?
Ethnic PR, the French exception
Exploring diversity within the PR industry
First French ethnic marketing agency
Personal is political – cultural marketing in France
We cannot swing up on a rope that is attached only to our own belt – William Ernest Hocking
International Sales Tip: Create a Sales Cheat Sheet for each of the countries and cultures you sell to
Survey: Do you think you are losing international business through lack of cross-cultural communication skills?
This weeks poll: How do you do your international market research? See last poll results
Survey: If you do not do any international marketing and get international sales, do you think you have an international business?
Landscape shapes culture – Terry Tempest Williams
Share your culture pulse: Are you doing everything you can to develop your business internationally?
An online international lead generation strategy can increase your international sales
Culture tip: Need to improve your international business? Evaluate your cross-cultural communication skills.
International marketing tip: Plan your international marketing tactics for extra flexibility to respond to different cultural needs
Why International Marketing Needs to Do More
Survey: How has international market research helped you to improve your international sales?
A must read on social media strategy
LotusJump – A great SEO tool for small businesses
Sietar – Society for Intercultural Education, Training and Research
Share your culture pulse: Where do you think you will get most of your international sales from next year?
The first step in improving your personal cross-cultural communication skills is to ask questions and get curious
Check out this Multicultural Marketing business guide on Get International Clients
Culture tip: Make the time and effort to understand how you need to sell to different cultures
Survey: Is your international business development also in a recession?
Brainstorming questions to improve your cross-cultural negotiation skills – free for subscribers
Share your culture pulse: When do companies first think about needing cross-cultural communication skills
Re-Tweet from @egirao – “Smart marketers will of necessity become obsessed with customer attention…”
World map by URL country codes
Re-Tweet from @iLOveChanel Blunders in International Business 4th Edition
Keep your international development plan flexible to adapt as you learn more about your new foreign markets
Brainstorming questions to discover your international business- free for subscribers
Another source for country-specific statistics
A place to discuss cultural topics
Good communication does not mean that you have to speak in perfectly formed sentences…..Simple and clear go a long way – John Kotter
This may seem simple, but you need to give customers what they want, not what you think they want – John Ilhan
Brainstorming questions to improve your international visibility – free for subscribers
You can start your international business development as an exporter, with an international sales agent or start with one country
Multicultural Malaysia a hit with foreign students
This week’s poll: “What type of marketing to do you use for your international clients?“
If you do build a great experience, customers tell each other about that. Word of mouth is very powerful – Jeff Bezos
What wikipedia says on cross-cultural communication
Share your culture pulse: Do you think online international marketing will get you more international sales?
Don’t you just love international travel?
A list of international exchange programs by country
Market Research Takes Your International Ideas Further
International Sales in a Fast Food World
Avoid Email in Cross-Cultural Conversations
Survey: Have you noticed a trend in international sales in your company this year?
Brainstorming questions to improve your cross-cultural communication skills
International marketing is more than just putting up a website
Multicultural awards in Ireland
Share your culture pulse: Do you think international market research is important before you create an international website?
The successful man will profit from his mistakes and try again in a different way – Dale Carnegie
International Sales Tip: Learn about your international markets to adapt your sales strategy and tactics for better sales
Survey: Are you developing your cross-cultural communication skills?
How to Address Cultural Differences in Expectations
Where Cultural Miscommunication Happens
Books to Develop International Skills
Beyond Cultural Generalizations
Survey: Why do you think you can get away without international marketing and still get international sales?
Forgive and Get More International Sales
Getting Beyond Visible Cultural Differences
Culture is the widening of the mind and of the spirit – Jawaharlal Nehru
World Bank Crisis Talk on emerging markets and the financial crisis
Lots of info on Asian studies
This week’s poll: “What type of marketing to do you use for your international clients?“
Share your culture pulse: What is stopping you from developing your business internationally?
The better your country-specific marketing, the better sales results you get
Culture tip: Want more international sales? Add cross-cultural communication into your marketing and sales tactics.
International marketing tip: Plan your international marketing tactics for accountability and viability measurements from the start
Survey: What sort of international market research do you carry out?
On multicultural marketing
Look for popular web searches around the world
Share your culture pulse: Do you think international sales will significantly impact your business?
Connections are king – great place to get inspiration
Entrepreneur 2009 trends are missing cross-cultural and international marketing
Good cross-cultural communication skills get you better results in international business
Brainstorming questions to build your international marketing - free for subscribers
Stages of intercultural sensitivity
Ethnic diversity management
Take the diversity pulse check – for multicultural offices
Culture tip: Different cultures respond different emotional sales buttons
Survey: Where is your international business development coming from?
Check out this Cross-Cultural Sales business guide on Get International Clients
Share your culture pulse: Does every company need good cross-cultural communication skills today?
International Webmasters Association
International business and etiquette
Trend Research
Your international business success depends on your international market research and market intelligence
International Biz Research – Get country-specific information
Any communication or marketing professional needs cross-cultural research & communication skills to be able to succeed in the future – Marye Tharp
International biz quote:A market is never saturated with a good product, but it is very quickly saturated with a bad one – Henry Ford
Check out this Design Your International Visibility business guide on Get International Clients
The best path to international business development is by small consistent steps
If you are not moving closer to what you want in sales (or in life), you probably aren’t doing enough asking – Jack Canfield
A good resource for cross-cultural communication
Share your culture pulse: What kind of international marketing are you doing online?
Culture skills tip: Get a cultural experience, volunteer abroad
International business tip: start your international business with selling one product to one country
International Biz Survey: How does your company make international sales?
International web marketing tip: International marketing is proactive
Share your culture pulse: Why do you think you need international market research?
How Culture Impacts an International Business
International Biz Quote: The sign on the door of opportunity reads PUSH.
International Sales Tip: Schedule more active listening time in cross-cultural sales
International Biz Survey: How are you developing your cross-cultural communication skills?
International Biz Survey: What would you like to change in your international marketing?
Do You Know the Real Questions Your International Clients Are Asking?
Don’t Give Up Too Soon on Your International Business
When Businesses Waste Time to Get International Sales
Culture Quote: No culture can live, if it attempts to be exclusive – Mahatma Gandhi
Culture tip: Developing your international business? Don’t forget to hone your cross-cultural skills at the same time
Cultural Perceptions of Voice
Avoid Cultural Assumptions
Do You Have a Clear Vision of How to Get International Sales?
International marketing tip: Use your marketing to stimulate feedback from international markets and learn more about them
International Web Biz: Find out how to globalize your business website
Share your culture pulse: Who needs international sales today?
Culture tip: It requires personal effort, commitment, time and practice to develop good cross-cultural communication skills
International Biz: Check out this Build Your International Marketing business guide on Get International Clients
More on international business: International Research By Phone
Culture tip: Different countries and cultures respond to different marketing and sales strategies
International Biz Survey: What are you doing to develop your business internationally?
Share your culture pulse: Who needs cross-cultural communication?
Cultural diversity poster calender for easy reference
Empathy Connects and Crosses Cultural Barriers
And finally something to help you start your own business focused twitter strategy: An inspiring plan to tweet

Did you find this interesting?

Then follow me on Twitter and get them there.

And for those of you who do not use Twitter, I will put a weekly update over the weekend. That way you can also access the links and tips.

Find this weeks fun & useful links, & many others, in the right sidebar, in yellow towards the bottom.

Useful Resource Pages

Do you have an interesting or useful link on international business, or of cultural interest? Tweet me a link.