Book & Product Reviews

Influencer: The Power To Change Anything, by Kerry Patterson – Joseph Grenny – David Maxfield – Ron McMillian & Al Switzler, is dedicated to scholars and practitioners that have made each of us a powerful agent of change.

Influencer is an easy read that uses a variety of examples; medical, kids, health, professional and more. The wide variety of examples make it easy to understand how each person can be a positive part of the change process. The different type of examples also makes it easy to understand that this can be used in my life, or my business. No matter what your circumstances are and no matter what business you are in.

The Book is divided into 2 parts. The first section is The Power To Change Anything. This section gives the general examples that are used through the rest of the book. Examples in which the authors were active participants and other examples that that are easily referenced in the rest of the book.

The second section, Make Change Inevitable, breaks influence into motivation and ability domains, and these 2 domains are further subdivided into personal, social and structural sources. The range of influence in the six sources are the main content of Influencer.

When trying to influence change, the authors say that if you don’t deal with personal motivation your influence will fail. People need training to enhance their personal ability. If you don’t enlist help of others you will be missing the key factor of social ability.

If people involved in the issues that you want to change don’t include others to help, you will be missing the factor of social ability. Unless circumstances change you have a serious problem with social motivation.

If you try to move forward without adressing structured motivation your influence won’t reach far and if you don’t work on structural ability you are also likely to fail.

Failing to include one resource and you are likey to fail.

Read the section with a particular issue in mind, then design your own six-source influence strategy. Done properly you will resolve issues that have stumped others, possibly for years.

Once you have read Influencer you will be in position to put it all together and make positive change inevitable.

To Make Change Inevitable you need more than speeches. People that are going to change, need to improve their skills. People that are going to change need to improve their skills. Once trained, people need to know that they didn’t learn “just because” but that they are being given the chance to become the person that they want to be. This is personal ability and personal motivation.

Training needs to be taught to existing teams. The training is best lead by the present supervisors. Opinion leaders need to be found in the group that needs change and they have to be convinced that the change is required, and a good thing. These opinion leaders need to lead the change. This is social ability and social motivation.

People in position of authority have to master the behaviors that are changing and be willing to support the change. Environment changes will be required, and these changes must be implemented. This is structural ability and structural motivation.

Influences rarely work alone and major problems require a community of influencers working together. Working with others brings more aspects of influence to the problem and the combined sum of these influences is greater than the combined sum of the individuals as parts.

Influencer is a great read for anyone serious about managing a change and once you learn what causes a behavior and how to influence the behavior you will have the power to change anything.

Read more Book Reviews:

Communication For International Sales

Here are reviews of the books I have read recently to help me with communication for international sales:

• A Writer’s Guide To Powerful Paragraphs By Victor C. Pellegrino
• Content Rich By Jon Wuebben
• Get Content Get Customers by Joe Pulizzi & Newt Barrett
• Letting Go Of The Words – Writing Web Content That Works By Janice Redish
• Stories That Sell By Casey Hibbard
• The Culturally Customized Web Site By Nitish Singh And Arun Pereira
• The Magic Of Pre-Writing By Steven Osborne
• The Secret To Writing A Successful And Outstanding Blog By Liz Strauss

International Sales

Here are reviews of the books I have read recently to help me with international sales:

• All of the Little Sales Books by Jeffrey Gitomer
• Asinine Advertising By Herschell Gordon Lewis
• Influencer: The Power To Change Anything by Kerry Patterson – Joseph Grenny – David Maxfield – Ron McMillian & Al Switzler
• Sales Strategy From The Inside Out By Duane Sparks

International Web Marketing

Here are reviews of the books I have read recently to help me with international web marketing:

• Bit Literacy Productivity in the Age of Information and E-mail Overload By Mark Hurst
• Dotcomology The Science Of Making Money Online By Stone Evans
• How The Internet Works By Preston Gralla
• How to Win Sales & Influence Spiders By Catherine Seda
• Landing Page Optimization By Tim Ash
• Mastering Online Marketing By Mitch Meyerson
• Multichannel Marketing By Akin Arikan
• Online Competitive Intelligence By Helen P. Burwell
• ProBlogger by Darren Rowse and Chris Garrett
• Stats Faceslap By Ed Rivis
• The Ultimate Web Marketing Strategy By Ed Rivis
• Website Optimization by Andrew B. King

Here are some Product Reviews:

• Ed Rivis’ Stats Faceslap
• Success Chef’s Marketing E.S.P.
• The Management Tools I Use For Content Created To Be Re-Packaged
• The Ultimate Desktop Copy Coach By Tony Flores
  
• Web Video University And International Marketing
  

All of the book and product reviews here are totally unsolicited… spontaneous …and without affiliate links. These are books I have read recently and only the ones that I share with friends. So all of the reviews you find here are on books and products that I highly recommend.

Also, as these are books and products that I have recently read since, this is not a list of my all-time favorite books. Hopefully I will get around to reviewing my favorite culture and international business books sometime soon.

Use these skills in your international tactics on the…
Get International Clients International Sales Road Map:

Guide To Multichannel Marketing • Do you know how to communicate with different countries? This guide shows you how

Guide To International Web Marketing • Do you know how to pull all of your different international marketing pieces together? This guide shows you how

Step 5 – Connect With Your International Markets Connect… • With culture customized content • With trust and empathy • With strong cross-cultural communication

International Business Success Basics • Do you feel at a loss with regards to dealing with international business? This guide gives you the background information you need right from the start.

Copyright Cindy King 2006-2010 - International Business Blog

Influencer: The Power To Change Anything