Cindy King's International Business Blog » share

7 Ways Posterous Improves Your Social Media Presence

Cindy King — Sun, 04 Apr 2010 23:00:45 +0000

Here is my article which was first published on Social Media Examiner:

Posterous is a social media platform where it’s very easy to post just about anything—photos, videos and words. You can set up your account and publish content simply by sending an email. Yes it’s that simple!

Posterous is known as the most “social” networking place of social media. It’s also the ideal solution for sharing content that’s too long for a tweet and too short for a blog post.

There are many different reasons and motivations to create a free Posterous account. Let’s have a look at the 7 most common reasons for businesses to use Posterous.

#1: Can Replace Your Blog

When a regular blog is not for you, Posterous can give you similar advantages to a regular blog without the work of setting up a blog and maintaining it. All you have to do is send in your content by email. It’s that simple. This is why Posterous is great for lifestreaming.

This can be a good starting point for businesses hesitating to create their own blog. Posterous can provide a place to learn more about social media and develop the right content strategies.

#2: Fills a Gap Between Blogging and Microblogging

Posterous is an easy way to publish more content to reach different audiences. Steve Rubel says, “I still see a big space in between blogs and Twitter that allows you to have a hub and spoke strategy and post in multiple formats.”

And as Ted Villa says, “Posterous is clean and nimble, simple to use and a great tool in any organization’s social media toolkit. It’s a great way to extend a client’s footprint online and increase links to their site as well as their social media sites.”

This can fill a gap in your presence on social media.

#3: Can Improve Your Visibility

Posterous can help you improve your visibility in search results in two ways.

First, you have more updates for search engines to find. If you like to share photos and videos online, Posterous makes it very easy to do this (see reason #7 below for more details). And with photo and video publishing made this easy, you end up sharing more content to increase your online search results.

Second, you can publish your Posterous content on your own website. Unlike other social media platforms, you can set up your Posterous account on your own URL. This means you can set up your Posterous account on:

Your own domain name separate from your company website
Or even use a sub-domain of your current website or blog

This is something important to keep in mind as the social media landscape changes over time.

#4: Gives You Another Voice on Social Media

Many business professionals also use Posterous to post content that would be off topic on their main website or blog and engage with a different audience online.

Posterous provides an easy venue to share different “social” content. A separate platform makes it easy to create an additional point of connection with your audience, with a different style, to engage different mindsets. As Debbie Weil says, “There are distinct differences in how you talk or write for the different platforms. Simply put, you write in a different ‘voice’ and, generally, talk about different topics.”

This makes it easy to reach out to different audiences.

#5: Makes it Easy for Groups to Publish Content

Posterous allows you to set up group accounts too. This means you can set up:

Posterous pages for individual team members
Collaborative Posterous pages for different company employees to post on the same page
Collaborative Posterous pages to bring people outside your company to collaborate on one Posterous page

Here’s one example of how Posterous brings social networking to a higher level: ClickIdeas

#6: Helps You to Segment Content for Different Audiences

You can use your Posterous account to create different points of contact with your audience. Pat Kitano says, “I originally intended this slideshow (How to create a blog without “writing” one) for local businesspeople who wanted a blog for marketing purposes, but didn’t have the inclination to start a blog due to writing and time commitments. After posting the slideshow, I received feedback that Posterous was a great method to create new ‘blogs’ on a variety of topics and interests that were parallel to the principal blog. One mentioned how fast Posterous blogs were indexed by Google.”

This makes it easy to test different market segments outside of your main blog or website.

#7: Is the Easiest Option to Share Photos

Posterous is simply the easiest social media platform to share photos and videos. All you have to do is email your photo or video to Posterous and it does everything else. This means you can publish your favorite photos and videos from any location where you have access to your email, even from your mobile phone.

This is why many users choose to post all of their photos and videos to Posterous and set it up to feed their Facebook, Twitter and other social media profiles.

Bonus: Makes You Easy To Connect With

Sometimes a personal touch helps you to create a stronger connection with your audience on social media. This is why some business professionals use Posterous as a place to provide a unique glimpse into their personal lives.

Jason Falls does a good job at providing both personal and business insights on his Posterous page: Falls, Off the Rocker. He links to these Posterous posts from his Twitter account and invites his Twitter followers to get to know him better.

A Step Toward Creating Social Connections

Creating a social presence and adapting to different social media platforms are not easy for many businesses. Posterous provides a way for businesses to make a social connection between their own website and other social media platforms as they learn more about incorporating social media into their current marketing tactics.

Ready to Give Posterous a Try? Here’s some good resources to check out:

Read Mashable’s Posterous Guide.
Have a look at Guy Kawasaki’s Twelve Tips and Tricks.
And remember to subscribe to Social Media Examiner. There’s more to come on Posterous and other social media platforms.

Now It’s Your Turn

What are you interested in getting out of Posterous?
Do you already have a Posterous page?
How is Posterous helping your social media marketing?

Share the link to your Posterous page below and tell us what your experience has been so far in the Comments section below.

The Biggest Mistake In International Networking

Cindy King — Wed, 04 Nov 2009 23:00:49 +0000

International Business Networking

Like most bloggers I often get link exchange requests. I usually just delete the ones that look like standard form emails. After all anyone who reads my blog knows how to easily get a link from me. But yesterday I had a request come in through Twitter and the person said something that surprised me. This person said “I always reciprocate”. And this struck me as somehow being negative and I had to think about this for a while before I discovered why.

Free Links To Share Value

You see, I don’t do link exchanges. I give my links freely to people I find have something valuable to add to my blog. Now, although I give links freely, I do have my quirks:

I decide where the link goes and what it looks like. When people ask me to change their links once too often I usually simply delete the link. The drawback of giving lots of links freely is there is not much time for maintenance.
I notice others who network “freely” too. People who give simply because they like what you do. This is natural isn’t it? And it’s natural that I like networking more with these people too.

This lead me to dig deeper to find out what bothered me so much about this statement: “I always reciprocate”. Well, I noticed there was no giving freely, and no giving first. It is surprising the number of people who wait for you to give first before they give anything to you… and these are almost always the people who give less than you do. But this does not bother me. I’ll still put a link through to content I find of value for my own blog readers. So that wasn’t what bothered me with “I always reciprocate”. Then I realized something else.

Networking For International Business Development

I’m totally focused on networking for international business development. And this is where this “you give first before I give you anything” attitude just does not work. Now, I network heavily for my business. I have to. I’m based in France and I like working with English speaking clients. I network to develop my international business. Luckily the time difference works in my favor. The only time I can work with North Americans is from mid-afternoons my time onwards. So before my day comes to I end, I usually spend a good hour or two networking on the phone and by Skype. Of course, I also network through email too. That’s for the direct networking. But I also network extensively on social media, by providing useful information to my followers. This is how I identify the people I want to connect with. I share non-stop because at the same time I actively work on developing my international business networks. Does this work? You bet it does. I’ve met some great professionals all over the world.

Some of them are great sources of referrals for my business
Some will become joint venture partners
Some are just becoming good business peers right now

Give First And Give Freely

These are people I would never have been able to meet without giving first. These are also people I would never have thought of seeking out. My sharing information first an giving links first created the beginning of some very useful dialogues for my business. And you know what, it all starts with the attitude of giving and sharing first. This is what bothered me with the remark “I always reciprocate”. I was interested in connecting with this person much more than a link exchange, but she does not have the right attitude for international business development. You simply need to be someone who shares first, without any expectations of anything in return.

Nurturing Trust In International Networking

This is one of the secrets to successful international networking. You have to be comfortable making the first step. In fact, you have to be very comfortable going down half of the path separating you from your international contacts. Occasionally it feels like I go three quarters of the distance alone. This does not happen often, but it is this willingness to turn and go as far as necessary to greet people in their own comfort zones that creates international business opportunities. The biggest mistake you can make is not giving first. This is a sign you are not really open to doing business with people outside of your own comfort zone. You do not have what it takes to develop an international business. If you have issues about giving your time and effort first then you need to do some personal work and carefully examine the personal baggage you have with regards to this. This is the only path to successful international networking. It is linked to several important factors in building strong international relationships, the most important one being trust. Trust across cultures is difficult to establish. Cross-cultural differences create a minefield of potential trust breakers. And when you do not give first, but sit back and wait, or expect others to give first, this does not create a good environment for reciprocal trust in cross-cultural relationships. Besides, you don’t build a business by sitting back and waiting for someone to give you something to which you can reciprocate. Do you? Start sharing and building your international business networks now. What about you?

How do you go about international business networking?
What do you like most about international business networking?
What are you biggest challenges in international business networking?

Please leave your comments below.