How To Get Your International Sales Offer Right In Today’s Economy

Cindy King — Fri, 27 Mar 2009 10:00:23 +0000

A good Twitter friend Rajeev, also known as @mintblogger recently wrote about blogging in saturated niches.

Saturated Niche: Why You Should Brush Aside This Term

Rajeev says that blogs in highly competitive niches survive because they generate unique content and have an aggressive marketing strategy.

This reminds me of a common problem some people have with international marketing. And this problem seems to be omnipresent with businesses trying to sell to international markets online.

No Unique And Compelling Offer

There are a few harsh realities. Business is business everywhere.

If you are trying to sell something no one wants to buy, you will not succeed.
If you do not make your offer compelling you will not succeed.
If you have a great product, but your offers is not compelling, someone else will make it more compelling and “steal” your clients.

You simply must have a unique and compelling offer in today’s economy. There is no way around it.

As Rajeev pointed out, this is the reason why some blogs survive, and even do well, in highly competitive niches.

Make A Unique Offer To Your International Market

Of course, your offer must be of value to your international markets.

I have often tweeted this article by Apala Chavin, which gives a great description of how your offer needs to be adapted to your international markets:

The Washing Machine That Ate My Sari – Mistakes in Cross-Cultural Design

Please read this if you are interested in selling your products abroad.

But beyond the value people find in your offer…

In order to get ahead in tough sales situations, you also need to find an offer that is unique. And an offer that is unique in one country may not be so unique in another country.

This is part of your success.

A unique offer creates the demand.

Make A Compelling Offer To Each Cultural Market

The other part of your success depends on how compelling you make your offer.

A compelling offer gets you the sale.

For international sales, the difference is that you need to find out how to make your offer compelling to your different markets.

Yes, that’s right…

Different cultures have different emotion buttons. Something truly compelling is probably something different in each of your international markets.

Aggressive Marketing

When Rajeev mentioned aggressive marketing, I first thought of volume. Taking massive action is important. But I think that an aggressive marketing strategy today is one with a truly unique and compelling offer. This is what really separates the winners today. You either have an offer that works for your market today, or you don’t. Either you make the sales, or you don’t.

The problem is that to find the unique and compelling offer for your product, takes work. And this work is multiplied by the number of countries you want to sell to.

The good news is that if you are aggressive in carrying out different marketing tactics this can help you. You can usually incorporate part of the process of identifying the right offer for each country over a period of time using different marketing tactics.

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How To Get Your International Sales Offer Right In Today’s Economy