Book & Product Reviews

First of all, this is a complete copywriting course. I have to say, I have not finished all of this course. In fact I have only listened to the audios and read the first chapter.

• The Ultimate Desktop Copy Coach – The Makepeace Method for out’thinking … out-selling … and out-EARNING your competition by Tony Flores

For those of you who are not familiar with Clayton Makepeace, he is said to be the highest paid working copywriter. He has a few decades experience under his belt.

Now I would normally look at anything Clayton sells. But I literally jump on anything written by Tony Flores. Tony has been working with Clayton for a few years now.

This mix, Clayton and Tony, is to our great advantage.

Tony knows what we need in copywriting today. He knows how to communicate all of Clayton’s expertise and put it in a way we can follow easily.

So of course I ordered this course as soon as it came out. And I was surprised with five things.

1. It is physically a big package
2. Clayton is giving away even more information than in his previous programs – lots of stuff here I haven’t yet heard from Clayton
3. This course is aimed for business owners, marketers and copywriters – it gives you comprehensive copywriting training geared towards real world business objectives
4. The first chapter opens with web copywriting, not just on direct mail
5. This is a real self-study course, there are homework assignments to get you to right your first piece of copy using the Clayton Makepeace method

You have guessed it, I really love this course, before reading it all. By the way, there are two huge manuals, 27 lessons, videos, audios and a huge swipe file.

What I like is this mixture of their minds. I can hear both Clayton and Tony in the first lesson. They are both copywriting geniuses.

Tony writes the Clayton Makepeace Easywriters’ newsletter. This is where I first encountered his genius. Sorry, I can’t hide it. I am a huge Tony Flores fan. If you would like to see why, pick up his free ebooks on his blog.

For my non-native English speaking readers, the Ultimate Desktop Copy Coach course is not very difficult to follow.

The course is well explained and easy to follow. Of course it is. It is written by a great copywriter. If you have good English writing skills and want to pick up the science behind copywriting to use these skills in your own language, this is a great course.

As a non-native English speaker it might even be your best option to learn copywriting today. You will get much more out of this course than any one book you can buy in the bookstore.

Here are some more Product Reviews:

• Ed Rivis’ Stats Faceslap
• Success Chef’s Marketing E.S.P.
• The Management Tools I Use For Content Created To Be Re-Packaged
• The Ultimate Desktop Copy Coach By Tony Flores
• Web Video University And International Marketing
  

Read the Book Reviews:

Communication For International Sales

Here are reviews of the books I have read recently to help me with communication for international sales:

• A Writer’s Guide To Powerful Paragraphs By Victor C. Pellegrino
• Content Rich By Jon Wuebben
• Get Content Get Customers by Joe Pulizzi & Newt Barrett
• Letting Go Of The Words – Writing Web Content That Works By Janice Redish
• Stories That Sell By Casey Hibbard
• The Culturally Customized Web Site By Nitish Singh And Arun Pereira
• The Magic Of Pre-Writing By Steven Osborne
• The Secret To Writing A Successful And Outstanding Blog By Liz Strauss

International Sales

Here are reviews of the books I have read recently to help me with international sales:

• All of the Little Sales Books by Jeffrey Gitomer
• Asinine Advertising By Herschell Gordon Lewis
• Influencer: The Power To Change Anything by Kerry Patterson – Joseph Grenny – David Maxfield – Ron McMillian & Al Switzler

International Web Marketing

Here are reviews of the books I have read recently to help me with international web marketing:

• Bit Literacy Productivity in the Age of Information and E-mail Overload By Mark Hurst
• Dotcomology The Science Of Making Money Online By Stone Evans
• How The Internet Works By Preston Gralla
• How to Win Sales & Influence Spiders By Catherine Seda
• Landing Page Optimization By Tim Ash
• Mastering Online Marketing By Mitch Meyerson
• Multichannel Marketing By Akin Arikan
• Online Competitive Intelligence By Helen P. Burwell
• ProBlogger by Darren Rowse and Chris Garrett
• Stats Faceslap By Ed Rivis
• The Ultimate Web Marketing Strategy By Ed Rivis
• Website Optimization by Andrew B. King

All of the book and product reviews here are totally unsolicited… spontaneous …and without affiliate links. These are books I have read recently and only the ones that I share with friends. So all of the reviews you find here are on books and products that I highly recommend.

Also, as these are books and products that I have recently read since, this is not a list of my all-time favorite books. Hopefully I will get around to reviewing my favorite culture and international business books sometime soon.

Use these skills in your international tactics on the…
Get International Clients International Sales Road Map:

Guide To Multichannel Marketing • Do you know how to communicate with different countries? This guide shows you how

Guide To International Web Marketing • Do you know how to pull all of your different international marketing pieces together? This guide shows you how

Step 5 – Connect With Your International Markets Connect… • With culture customized content • With trust and empathy • With strong cross-cultural communication

International Business Success Basics • Do you feel at a loss with regards to dealing with international business? This guide gives you the background information you need right from the start.

Copyright Cindy King 2006-2010 - International Business Blog

The Ultimate Desktop Copy Coach By Tony Flores