International Business Networking

Business networking habits play an important role in international business.  It’s how we discover international opportunities and avoid cultural blunders.  Our business networking habits help us to learn how to do business in other cultures.

One of the important things about international business networking is that it needs to be done consistently.  It needs to become a long term habit. You cannot jump in, network for a month or two, and then stop because you think you have all the answers you need to take action.  The risk of making a cultural blunder is too great.  Consistent networking ensures that we stay current and it’s how we verify our understanding of our international markets.

This explains why networking has become second nature. And why I’ve used this networking habit to build my international business network after first connecting online.

Daily Skype Calls To Connect With New People On Twitter

At the beginning of last year I decided to implement a new business networking habit by regularly speaking to interesting people I meet on Twitter. It was simple: I tried to Skype one person every day as often as I could.

This may seem a lot, especially when you consider calls almost always last more than 30 minutes and often a full hour. But I’m lucky, the time difference plays in my favor. You see, I try to schedule these calls late in the afternoon just before wrapping up and this happens to be mornings on the other side of the Atlantic.  And I although I’m fairly flexible on the time, I always keep the calls limited to an hour.  So I aimed to spend an hour every day whenever possible to connect to someone I had never spoken to before.

The first 6 months of last year I probably averaged about 3-4 calls to new people I met on Twitter each week. After a while this lead to regular Cross-Cultural Twitter Interviews. And again I called first and got to know each person before the Twitter interview.

In the second half of the year I paid less attention to how many new people I connected with. This was partly because I started speaking to several people on a regular basis and did not keep track of how many new people I spoke to during the week.  And after 6 months of consciously choosing to spend an hour to reach out and connecting with people on Skype it simply became a habit at the end of my day.

The results?  To put it simply: this works. While networking on Skype I meet valuable people to add to my international business network. I don’t add everyone I speak to.  But I now have a great list of valuable business contacts.

Weekly Guest Posts To Connect With A Broad Audience

As last year’s business networking tactic has now become a habit, I’d like to start using another business networking tactic on a regular basis. The habit I’d like to install this year is weekly guest posting. As you may know, I already write content on a regular basis for several different blogs:

• Social Media Examiner
• Top Sales Experts
• ClickInsights
• Bloggertone
• Sales Bloggers

But I’d like to add a bit more variety to this mix to fit some of my other online activities.  Two things happened recently to make me take this decision.

Guest Posting. I read Chris Garrett’s ebook which explains how to guest post and why you should do it. It costs about $10 and yes, this is an affiliate link.  After reading this ebook I was convinced of the value in adding more variety to my guest posting.

My Blog Guest.  I discovered Ann Smarty’s online community where you can both ask for guest posts and also find blogs open to publishing your guest posts.  It’s also a great place to share guest posting tips and experiences.  Ann has set up a grading system for the blogs open to accepting guest posts.  I have to say I’m impressed with how this is set up and the quality of members there.  My Blog Guest makes it easy to find guest posting opportunities.

My Guest Posting Plan

So this year my business networking plan is to write at least 1 guest post a week in addition to my current activities.  Why?

• To reach a wider audience
• To also write articles on 2 new web marketing activities: WishList membership sites on WordPress and product launch management

My core expertise is international marketing and sales strategy for international business development through social media.  This involves several different domains of competence and I need to stay current to apply these skills online.

This is why I’ve decided to use guest posting to expand my international network within the areas of my different skills.

What about you?

• What tactics do you use to grow your international business network?
• Do you think guest posting would help your online business networking?
• Would you like me to write a guest post for you on membership site marketing or business networking for product launches?

More on International Business Networking:

• Networking With The Wrong Questions
• 2 Habits To Grow Your International Network
• The Biggest Mistake In International Networking
• Follow Up With Your First International Clients
• Online Business Networking When Cultural Communication Styles Clash

Copyright Cindy King 2006-2010 - International Business Blog

Two Great Business Networking Habits To Grow Your International Network

International Content Creation

I just read Denise Wakeman’s 7 Tips to Create Better Blog Posts and realized how my reading habits have changed dramatically over the last few years. I used to always take the time to read meaty articles, but not any more. I now skim through everything I read and within a few seconds decide whether I want to give it another minute or two and a second evaluation, or if I want to stop reading immediately. After the second review, I usually stop reading the article, unless it really grabs my interest. And only then will I take the time to read it properly. Yes, everything I read goes through 2 reviews before I decide to read it.

So I need white space and frequence subheads in blog posts – otherwise I cannot skim through it properly. When I skim through an article the first time I only read the title, subheads, the first couple of bullets, maybe a short callout or a quote and 2 sentence paragraphs that look interesting. That’s it… and this is not a lot of content to grab my interest, is it?

Another new habit I’ve acquired is listening to audios. Whenever I’m doing a task that does not occupy all of my brain space, I put on an audio version of something I want to read.

Multiple New Habits In Consuming Content

I’m not the only one who has changed their habits in consuming information. Many others have too. And this is not including the new habits we have of reading the different types of content now available on social media.

Social media platforms have specific atmospheres about them:

• Facebook is full of networking games
• LinkedIn has a business feel to most of the conversations
• Twitter folk do not like sales pitches

Have you noticed the variety in content styles between each of these social media platforms?

And looking at this from the other side, from the readers point of view, there are even subgroups of further differences in how people like to consume content. When you add cultural preferences into these different ways of consuming content, things can get complicated.

Below we are going to look at the different types of content from two different angles:

• Personal consumption preferences
• The broader audiences you want to reach

And finally we’ll see how complex content creation can become when international audiences also listen in to what you share with the people next door to you.

3 Different Personal Preferences For Content Consumption

Here are 3 different reasons why you need different types of content in your online marketing.

1 – Connecting With People With Different Time Constraints

Let’s face it, some of us always busy for certain information. Some of us will always take the time to read certain types of information.

Who do you want to reach? What are they like? How much time do they want to spend reading your stuff?

2 – Grabbing People’s Attention With The Right Information

Sometimes the same information delivered with a slightly different point of view is all it takes to grab people’s attention.

Do you know how your readers prefer to get the information you want to share with them?

3 – Engaging With People Who Consume Your Content In Different Environments

It is easy to understand how sound should be avoided in some environments. If many of your readers use phone applications to visit your site, they will not appreciate anything slow to load. The same people who connect with you during their business hours for a certain type of content, may also like to connect with you first thing in the morning with another type of content.

Do you know where your readers prefer reading your content?

3 Different Audiences For Your Content

But you cannot only look at the personal preferences in how people want to consume your content.  There are also the different ways you can target your audiences where you need different content.  The next 3 points look at different factors you can use when creating your content.

4 – Bringing People To Take The Next Step Most Appropriate For Them

We all write content for a reason.  What do you want your reader to do after reading your content?  Different readers will be willing to take steps of various sizes.

Do you have content with the most appropriate  obvous next step for your audience?

5 – Appealing To People From Different Cultures

You need different content to engage effectively with different cultures.  Even when these cultures speak the same language, you will get a better response from your audience, if you use the right vocabulary and hit the emotional buttons that appeal to the specific culture you want to connect with.

Does your content speak to your audience?  Can your audience easily identify themselves with what you say?

6 – Avoid Excluding International Audiences

The web is a global one and different cultures have different communication styles.  What is polite and friendly in one culture, can have the opposite effect in another.  What can seem insignificant in one culture can have a big impact on your communication with another cultures.  This is easy to understand.  But when you look closely at the content you publish online, who is it for?  It is great to write for a specific audience, that’s what we should do.  The question is whether there are any small things we can do to facilitate reading by international audiences.

Do you put international readers off without realizing it?  Does this bother you?

Complex Global Audiences

The last thing to remember is the complexity of today’s audiences.

7 – Managing Mixed Audiences

Situations can become complex:  you may have international readers who use phone applications to read your online content while your reader next door wants to take read the same content slowly with his morning coffee.

What do you do? Is there a way to publish content strategically on different social media platforms?

Getting Your Content Right

Consumption preferences for different market segments will differ for each social media platform. This is why you need to:

• Adopt one social media content plan at a time
• Engage with your readers to tweak it and find their preferences

You only know how to write web content when you know what, where, when and and how your reader wants to read it. But the list of different online content above shows us the two trends we also have to be aware of:

• The changes in how different people deal with the amount of information they have to process
• The variety of the different types of content businesses need to publish online

What about you?  What do you think about your online content needs?

• What are your business goals for the content you publish online?
• What does your audience want to read from you online?
• What different kinds of content do you need to publish online to reach international audiences?

More on International Content Creation:

• An International Development Template
• Foreign Language Communication Simplified
• International Content As An International Business Development Strategy
• The One Important Step Missing In Many Guidelines For Good Websites And Landing Pages
• Third Transition To A Global Market Internet Business
• What Are Your Words Saying To Your International Market?
• Web Content Conference In French
• Who Do You Need To Write Your Foreign Content

More in these Get International Clients Business Guides:

• Connect With Your International Markets
• International English
• Culture Customized Content
• Cultural Web Tools

Copyright Cindy King 2006-2010 - International Business Blog

7 Reasons For Different Online Content

International Content Creation

I recently critiqued a blog to give advice on how to improve readership. One of the first things that jumped out at me was that the content did not match the blog title and tag line.

Without checking the blog statistics, it is reasonable to assume that the blog readers do not stick around very long.  There were just too many words on different topics.

This quick look at the words that jumped off the blog reminded me of something else…

A Graphic Keyword Tool

There is a fun tool called Wordle.  Here is the Wordle of this blog:

I find the Wordle pictures very useful. It is easy to compare the words on your Wordle with your SEO keywords

…and your core business categories.

…and even more importantly, with the keywords your readers use to find you.

A mind mapping evangelist I spoke with recently, said that more that 75% of us have stronger visual memories than any of the other forms.

These words in a picture can highlight the words we need to use more.

International Keywords

It is not always easy to identify:

• The keywords your international readers use
• The words on your blog or website that grab his interest

International readers probably respond to different words.

It is important to think about this because finding the words that capture the attention of your international readers can help you improve your international communication.

Observation To Find The Right Words

How can you find the best words to use to grab your international readers’ attention?

This usually involves researching the online places where your international readers hang out and observing how they respond there.

The more contact you have with your international readers the better you get to know them…

…and the more familiar you become with their vocabulary.

Cross Checking Both Sets Of Words

As an international marketer, it is important to cross-check the words you hear and see your international readers using with the words you use on your blog or website.

Yes, you can do this with SEO tools.  But you may not need to do as much analysis with these tools as you think, especially if :

• You are already connecting with the international readers you are targeting
• You already have a large amount of content targeting this audience

The problem is that the last time I looked into international SEO, this was a time consuming activity and not always as accurate as businesses want it to be.

Soft Skills And Visual Tools

Knowledge of your international clients is your best tool.  And your soft skills on how you use this knowledge can get you good online results.

Visual keyword tools can give you fairly accurate feedback on how you are doing.  These tools can be fun tools like Wordle.  And they can also include an intelligent content analysis of your what you have online.

If you would like to have your blog critiqued for an international audience, email me at cindy@cindyking.biz

More on International Content Creation:

• An International Development Template
• Foreign Language Communication Simplified
• International Content As An International Business Development Strategy
• The One Important Step Missing In Many Guidelines For Good Websites And Landing Pages
• Third Transition To A Global Market Internet Business
• Web Content Conference In French
• Who Do You Need To Write Your Foreign Content

More in these Get International Clients Business Guides:

• Connect With Your International Markets
• International English
• Culture Customized Content
• Cultural Web Tools

Copyright Cindy King 2006-2010 - International Business Blog

What Are Your Words Saying To Your International Market?

International Web Marketing

Yesterday an American reader on Facebook asked me a series of questions about article marketing to develop Canadian and British markets.

Visibility Is Not Marketing

Sure, slapping a series of articles up on the web with the right keywords and keyword density might get you some online visibility.  But there are two things you need to think about.

A Numbers Game

In many cases you will need more than a dozen articles.

In fact, you might even need a couple hundred articles on the same subject.  Article marketing for online visibility is a numbers game.

If you have the highest number of articles online on a specific subject, you will get good search engine results for your keywords.

Marketing Strategy

The internet does provide an opportunity for international visibility.   But it still astounds me how people try to have an international business without… well… any business activities.

The promises of the “get rich quick” style of online marketing are part of the reason why many “online businesses” do not realize you need more to develop an international clientele.  You need marketing.

One Marketing Does Not Fit All

There are two assumptions I see experienced marketers make:

First Assumption

• “I have international clients, therefore I have an international business”.

These are usually successful businesses that market to their domestic market, or one broad market.

They know their domestic market very well.

But they base their foreign market knowledge solely on their own experience of the international clients they have.  Imagine the increase in sales if they were to market to each country.

Second Assumption

• This is an automatic assumption that other English speaking countries will respond in the same way.

Most people can see cultural differences between Americans, Canadians, Australians and the British.

Why would you think of marketing to them in the same way?

An easy way to pick up cultural differences is to watch television from different countries.

Every time you visit a foreign country and turn on their television, you experience a culture shock.  I found Sunday afternoons the best time to see just how different television can be in different cultures.  It is also interesting to compare differences in television series.

Try to put aside your own personal reactions, and then notice the different emotional buttons their television commercials hit for different products.

Their television shows and commercials are different.  Because different cultures want different things, and they respond differently.

International Article Marketing

So what about international article marketing?

Well, if you are serious about marketing to different countries, you need to adjust your article marketing in two ways.

1 – Country-Specific Web Marketing

You need to research each country you are targeting.  Yes, even if they speak the same language as you do.  Here are some questions you need to ask:

• What keywords do you need in this country?
• How do you international prospects respond to these keywords?
• How do they use their search engines when they are looking for your product or services?

Several things may change:

• Your keywords
• The leading search engines

2 – Country-Specific Marketing

If you want your articles to bring in international leads, you need to write them with your foreign markets in mind.  Here are some questions you need to ask:

• Is your foreign market interested in your product?
• What is the competition in this country?
• What is it about my product that interests my prospect in this country?
• How do they want to hear about what I have to say?

You may increase your leads by:

• Emphasizing different features and benefits of your product
• Hitting different emotions
• Adjusting your vocabulary and your communication

Understanding Your International Markets

International business is all about understanding your clients in different markets, in different countries.

A shared language can be deceiving.  You many think you know foreign cultures, simply because you can easily communicate with them.

But, do you know these foreign markets well enough to you sell to them?

Understanding your international markets is key to more effective marketing to bring in more international sales.

More On International Web Marketing

• Define International Marketing
• How Too Many Contributions Spoil International Communications
• International Article Marketing
• International Email Marketing
• International SEO For Quick Results
• Marketing Segmentation
• Mindset Differences Between Offline Marketers And Online Marketers
• More Segmentation = More International Sales
• My Own Case Study – Small Business Flexibility In An Online World
• The Difference Between An eMarketer And A Geek Marketer
• Ways To Enter International Marketing
• What Is Marketing?
• What Is Your Definition Of International Web Marketing
• Your International Marketing Choice

Copyright Cindy King 2006-2010 - International Business Blog

International Article Marketing

International Content Creation

Many small businesses would like to develop their business internationally. But they always seem to put it off. The reasons for putting off international business development are varied and multiple.

All businesses have had to adjust to many different marketing channels. But are they using the different marketing channels effectively for their businesses? This is the challenge businesses of all kinds face today.

I am currently reading Akin Arikan’s book, Multichannel Marketing. Akin says there are very few businesses currently using the different channels available to them effectively.

When small businesses are still grappling with effective multichannel marketing for their domestic markets, it’s no wonder international marketing today appears to be confusing.

That’s when a simple marketing strategy works best.

• Are you a small business?
• Do you want to develop your international business?
• Do you lack money to invest and manpower?
• Do you have some time you can commit to an international marketing strategy on a very regular basis?

The simple marketing strategy that will bring your business into the international business development arena?

An International Content Creation Strategy

I will answer your questions about what type of international content tomorrow.

Writing Content For An International Audience

Today I want to tell you why I think an international content creation strategy is such a good idea for small businesses.

I just finished reading Chris Garret’s blog post on Flagship Content To Make Sales where Chris mentions my work on Get International Clients.

I have to admit, I read Chris’ free ebook Killer Flagship Content shortly after it first came out. This book greatly inspired my writing strategy when I launched my two blogs at the beginning of this year.

Let me be clear here. At the time I did not know just how easy it is to get online visibility with Flagship Content, and how this content could bring in international sales. The book just made good marketing sense to me.

Flagship Content is great content. Content your readers want to read, re-read and pass along to friends. It is also evergreen, which means it can interest your readers just as much years down the road.

Once I started creating my own Flagship Content, I discovered the key reason why small businesses should invest time in creating flagship content regularly on one subject and written to a defined audience.

If you also put your Flagship content in an article marketing strategy, the natural keywords in your articles will put you on the first page of Google fairly quickly. This means that if you write using the words your readers will put into their search fields on Google, it is very easy to come up in top positions on your readers Google search results page.

International Content = International Online Visibility

The key is to create your content for an international audience. If your content is targeted to the right audience it will get their interest.

The Google search engine results will get you visibility in just about the whole world.

• Most of the native foreign language search engines use the Google algorithms for their searches.
• Google has made great improvements in dealing with languages.

If you do implement an International Content Creation strategy, there are still a few things you should do to optimize your international visibility. I go through these in the Get International Clients Business Guide 2 – Plan Your International Sales Road Map.

What is essential to remember is that your International Flagship Content, in English, will get you international visibility.

• If you target your content to international audiences.
• You need to write for your international audiences and use the language they use.
  

My Blogs Results In Google

I started writing an article 5 times a week. Trying to make these articles strong Flagship Content, not always succeeding.

I did not pay attention to my keyword use in the articles. I was so busy concentrating on simply getting the articles written and promoted online. I simply tried to cover all the aspects around my main subject area. I also wrote to a defined audience.

After about 3 months I was top of Google searches for all the keywords I wanted.

Now I want to target the keywords I thought would be difficult.

The top results in Google searches started bringing in a steady flow of customer inquiries directly to my email inbox at about the 4 month mark. These inquiries have been coming in steadily ever since. The inquiries come in from all over the world. I also get spontaneously calls on Skype since I put that link up.

And…drum roll… do you want to know the great news?

• Inquiries always come from my ideal customer profile.

International Content In Your Business Strategy

An International Flagship Content strategy is a great way for a new website to get visibility at no cost in a relatively short time.

I complicated things for myself by insisting on having a personal blog, here at Cindy King.biz and a business blog, Get International Clients.

Sorting out my two blogs has highlighted the importance of a good content creation strategy integrated into a solid business strategy.

Getting your business act together online is not as simple as it seems. Solid international business and marketing basics will help you develop your international success. If you would like to follow an step-by-step process for international business development check out the Get International Clients Business Guides and their International Sales Road Map.

More on International Content Creation:

• An International Development Template
• Foreign Language Communication Simplified
• The One Important Step Missing In Many Guidelines For Good Websites And Landing Pages
• Third Transition To A Global Market Internet Business
• What Are Your Words Saying To Your International Market?
• Web Content Conference In French
• Who Do You Need To Write Your Foreign Content

More in these Get International Clients Business Guides:

• Connect With Your International Markets
• International English
• Culture Customized Content
• Cultural Web Tools

Copyright Cindy King 2006-2010 - International Business Blog

International Content As An International Business Development Strategy

International Content Creation

Who Do You Need To Write Your Foreign Content – Freelancer Or Agency?

I’ve come across a couple of articles recently on the debate of who you need to hire to translate your content.

Are Translation Agencies Better?

Both articles were written by translation agencies. Of course each long article stated that:

• Companies should never hire a freelance translator for their foreign content.
• Only an agency had the manpower to do everything.
• You obviously need a translator, an editor, a proofreader and…well there were a few other professions on the list.

I have not run across articles written by freelance translators stating they are the best option for companies needing foreign content. My guess is they are too busy. And they can’t all bite the hand that feeds them. They also get work through translation agencies.

It would be more appropriate to see comprehensive guidelines written by a third party. But I haven’t seen any clearly written by an independent third party.

Wrong Debate

I actually think that the debate is elsewhere.

The question is not whether you need a translator with a team of agency staff, or a freelance translator.

I’ve held different marketing and sales positions in companies of various sizes and budgets. I was responsible for cross cultural communication in some form or another in each of those positions. And I definitely know what communication I need out in the field.

Is It Translation You Need?

The word “translation” used in connection for any sales materials brings images of bad sales results and extra hours for me to put together my own sales materials.

Good sales materials need to be crafted in its original language to bring in the bacon.

There is a good market for freelance translators.

There is also a good market for translation agencies.

Define Your Needs

You need to define your foreign content needs before looking for a service provider. Don’t automatically assume you need a translator simply because this is your text and you want it in a different language.

Language is only a part of the equation.

• What sort of text is it you need in a foreign language?
• What is this text going to do?
• Would you hire a local agency to write this text for you in your own language?
• Who would you hire to write this in your own language?
• Why?
• Who wrote the original text?
• What were his qualifications?
• Were his qualifications important to write this?
• What were his personality traits?
• Were they important?
• What did he need to know to write the text?

Look For The Right Skill Sets Needed For The Job

Obviously you would want someone with the same background to write the same text in the foreign language.

But that’s utopia.

• Budgets restrict us.
• Deadlines interfere.

Not knowing where to find the right person also gets most people totally stuck. Why don’t they ask themselves where they would get the same text written in their own language? And then look in those places but in the right country?

Find The Right Translator

And then the choice of freelance translator or translation agency comes up.

Both freelance translators and translation agencies can give you excellent foreign content.

There are so many different criteria that come into play. It is all about getting the best person you can for the job…and working with them, and knowing when to give them freedom to get it done right.

Sales Copy Is Always Different

My choice? I would always plan for, and spend the extra time, to find the right person to do the job.

And it would probably not be a professional translator for any sales related materials. I would hunt down the best sales professional I could afford. Get as much foreign copy as I could afford.

More on International Content Creation:

• An International Development Template
• Foreign Language Communication Simplified
• International Content As An International Business Development Strategy
• The One Important Step Missing In Many Guidelines For Good Websites And Landing Pages
• Third Transition To A Global Market Internet Business
• What Are Your Words Saying To Your International Market?
• Web Content Conference In French

More in these Get International Clients Business Guides:

• Connect With Your International Markets
• International English
• Culture Customized Content
• Cultural Web Tools

Copyright Cindy King 2006-2010 - International Business Blog

Who Do You Need To Write Your Foreign Content

International Content Creation

I just got a newsletter in the mail today from a great internet marketer out of the UK, Chris Cardell. I really enjoy reading anything Chris puts out. Today, there was a quick guideline for creating good websites in his package.

There were basically the same 4 key points you hear non-stop as soon as you get into creating websites:

1. Clearly defined. Your websites goal has to be clearly indicated for immediate recognition. Be careful of any graphics you have – they must directly correspond to what your website is about. Confusion leads readers away.
2. Headlines are critical. If they don’t grab your readers attention they will move on.
3. Easy to read. If your website is too busy, too messy, too hard to read – readers will move on.
4. Compelling offer. If you don’t make your offer interesting to the reader, he will move on.

But Chris left out the most important key element in my eyes, and the one thing almost everyone forgets.

There is something you have to do before any of the key point above:

You have to know where your online visitor has just come from. Better yet, did he get here from a banner ad, an article or a Google search, and which words did he put in the Google search to find you.

This is absolutely vital information if you want your internet visitor to do something: read your page, sign up for a newsletter, learn about your product, or even buy it.

The more smoother the link between all these stages the more success you will have:

• your internet visitor’s mental frame of mind
• the motivation behind his search
• the language on the the text that lead him to your website
• his expectations of what he is hoping to find on your website
• and how your website corresponds to his previous experience and desires

I only understood the full value of this after studying good web copy in great depth. This is something trained copywriters will not leave out – they are trained to think of the reader from every possible angle. If you want your reader to do something you need to know how to convince him.

Imagine a huge department store with doors opening onto every different department. If someone found your store because they were hunting for shoes and they came in through the door they thought lead them to the shoe department only to find a mixed batch of articles nothing to do with shoes. Confusion.

Now imagine they found the door to the shoe section through a poster describing incredibly stylish red boots and they opened the door to find a large display of the boots immediately as they walked in. And there is a big sign saying they could get the matching handbag for half price as well, and there is a pay plan available.

Your online visitors have the same contrast in experience. It is not always easy to know where your online visitor are coming from. And visitors often come into your website through the side door, not the home page. Are you other pages clearly defined, or would they be confusing?

“Landing Pages” are popular because they help website owners to categorize and set up paths for specific visitors. This allows the website owner to say the right thing at the right time to the visitors that come in through different specific doors.

It is possible to make your “Landing Page” part of your current website, if you are asking your reader to sign up for a free newsletter for example. If you are moving in for a sale you may want to use a specific URL domain and keep your reader totally focused on what you have to say. Again if you start waving other distractions in his face when you are trying to make a sale, you will not make that sale as much as you can.

This first step of understanding and identifying your readers frame of mind at the moment he finds your website is also vital for international marketing. Cross cultural communication is often a trial and error process.

If your communication is lined up with your foreign reader’s search expectations and represents a smooth continuation in the communication he is expecting from you, he will be more likely to forgive any slight errors in cross cultural communication.
Now I am sure Chris knows the importance of this key step. His newsletter is an excellent resource for internet marketing.

Chris has a seminar coming up with a few celebrity speakers including the successful American marketer Dan Kennedy.

More on International Content Creation:

• An International Development Template
• Foreign Language Communication Simplified
• International Content As An International Business Development Strategy
• Third Transition To A Global Market Internet Business
• What Are Your Words Saying To Your International Market?
• Web Content Conference In French
• Who Do You Need To Write Your Foreign Content

More in these Get International Clients Business Guides:

• Connect With Your International Markets
• International English
• Culture Customized Content
• Cultural Web Tools

Copyright Cindy King 2006-2010 - International Business Blog

The One Important Step Missing In Many Guidelines For Good Websites And Landing Pages

Mindset In International Business Development

Do you automatically assume your business will follow the flow if your local economy was going through a recession? Do you lack ideas on how to keep your company sludging through rough times?

How would you like to be able to free your company up out of any sticky recession your local economy might be in?

Let’s take a closer look at how your marketing team functions during recessions. Your marketing team is your lead generation tool, right? How can a seasoned marketer help you during recession?

Traditional Marketing Outlook In A Recession

Generally speaking, during a recession most offline marketers get their budgets cut. This appears to limit their choice of actions. Marketing life can seem pretty gloomy without the budgets companies become accustomed to.

But this will not deter the seasoned offline marketer. He will look for and find creative solutions he can implement on a decreasing budget. The seasoned offline marketer will learn to manage, if his company and products have staying power. And if this is not his first recession to ride through, he will have prepared for hard times.

Creativity is part of the key. Traditional marketers have to lift their heads up and look out at the whole world to try to find their solutions. Communication is live.
They have the upward and outward outlook. They might lack the tools or opportunities they desire in-house and will naturally look outwards to find them.

Online Marketing Outlook In A Recession

During a recession the online marketers will naturally look to increase their conversion rates. They will want to get even more out of the money they have. Good online marketers often still have weapons up them sleeve to get better conversion rates. Recession stimulates them into action.

But this leads the online marketer down one narrow road, totally fixated with numbers, and testing, concentrating on the math and science of online sales conversion.

His vision is totally focused, and can be narrow in scope during a recession. Increased conversion rates can help during a recession.

Fly Above The Crowd

The pressures of survival on low budgets can narrow your vision.

What happens when you get a marketer with both online and offline experience marketing during times of recession? What would he come up with?

Probably a solution that will give your company a big boost, taking you out of the whole recession arena.

A little creativity with focus…and the low-cost friend, the internet.

What will you see if you were to look upward and outwards with focus?

• There are other countries which are not operating under the same economic constraints as you are.

Creativity?

In a recession, dare yourself to find or create a product to sell further afield. Any company can. It just takes a little bit of imagination. Let the traditional marketer help you.

Powered Focus?

In a recession, dare yourself to find those clients fast. Of cours, you can. Let the online marketer help you.

Recession Proof Your Business By Getting More Foreign Clients

Flying above the crowds is a mindset, don’t let your mindset get caught in your local economy.

Developing clients further afield will help your company expand in the long term.

In a recession? Use both Traditional Marketing and Online Marketing skills to give you the power you need to get up and out of any local recession your company may be in.

More On Mindset In Cross-Cultural Communication:

• A Question Of Mindset
• Boost Your Company Way Out Of Your Local Recession Field
• International Marketing Strategy For Small Businesses – The Right Mindset

Don’t Miss The 31 Day Cross-Cultural Communication Challenge:

• Take the 31 Day Cross-Cultural Communication Challenge to expand your mindset:
• Download the free Cross-Cultural Communication Challenge Calendar

More In These Get International Clients Business Guides:

• Discover Your International Business
• Connect With Your International Markets
• Cultural Web Tools

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Boost Your Company Way Out Of Your Local Recession Field