Cindy King's International Business Blog » mike stelzner

Learn The Latest In Social Media Marketing

Cindy King — Mon, 22 Mar 2010 23:00:59 +0000

Events

Social media marketing has changed in the last few years. This makes it difficult for businesses to know how to approach social media. I hear echos that businesses have now had a chance to play around with social media and are incorporating social media into the marketing strategies for real business results this year. And we continue to hear about social media success stories every month. But it’s still difficult to find real business examples.

This is why I particularly liked this slideshare presentation by Louis Gray where he compares what blogging used to be like last year and what it’s like today. The differences are enormous. It’s hard to believe the tactics you need today have changed in such a short period of time.

It feels like you are continually chasing the train and can never catch up. It’s hard to keep up to date. When a social media expert writes a book it is often out of date as soon as it’s published. So how can you learn about the new social media marketing tactics? How do you find out what’s working and why?

The World’s Largest Online Social Media Event

This online webinar is almost like a live event

Here’s how. Join the growing band of successful companies and attend this upcoming conference.

Social Media Success Summit 2010 will teach you how to harness the awesome power of social media. And it’s amazing: Consider that the “population” of users on Facebook (400 million) is greater than the population of the United States! More than 71% of businesses plan on ratcheting up their use of Facebook, Twitter, YouTube and blogs in 2010 (According to the Social Media Marketing Industry Report).

The summit, the world’s largest online social media conference, will give marketers and small-business owners cost-effective ways to directly contact prospects and customers without employing expensive (and often ineffective) tools such as list brokers, publications and advertising.

Superstar Instructors

Twenty-four social media gurus will reveal the secrets of their success at the Social Media Success Summit 2010. In addition to event organizer Michael Stelzner, the all-star lineup of presenters includes bestselling authors Guy Kawasaki (Art of the Start), Chris Brogan (Social Media 101), Darren Rowse (ProBlogger), Mari Smith (Facebook Marketing), Chris Garrett (Business Blogging), Denise Wakeman (The Blog Squad), Greg Jarboe (YouTube and Video Marketing), Kim Dushinski (Mobile Marketing Handbook) and Lewis Howes (LinkedWorking: Generating Success on LinkedIn).

You’ll also hear from social media pros at companies such as Home Depot, Best Buy, Whole Foods, Domino’s Pizza, Edelman PR, MarketingProfs, Foursquare, Groupon and SmartBrief. They’ll tell how they use social media tactics to help their organizations beat the competition.

In sessions such as How to Use Twitter as a Marketing Weapon, Optimizing Your Facebook Page for Profits, Five Ways to Measure Social Media Marketing Success and How to Bring Customers Repeatedly to Your Local Business, you’ll learn:

The most effective ways to market your company with Facebook, Twitter, LinkedIn, YouTube, social bookmarking sites, mobile marketing and more
How to track and measure the return on investment for social media programs
A step-by-step method for creating a smart social media marketing plan
How to build a loyal social media following
How to reel more customers into your local business with social media techniques

The summit will also cover brand-new ground such as YouTube and video, social media bookmarking, mobile marketing and two hot new sites—Foursquare and Groupon—that can drive people to your local business.

By the way, the topics covered in the 2010 Summit are totally new content—there will be absolutely no repetition of last year’s event.

No Travel Hassles

You might be thinking, “Sounds good, but I don’t need the hassle of taking time off, arranging a plane flight and reserving hotel accommodations—not to mention the expense.” No worries. This is an “online conference”—you can sit back, relax and enjoy it in real time in your home or office. The event organizers have taken your hectic schedule into account by spreading the sessions over a month, so they’re convenient to attend.

If you miss a session, they’ve got you covered. You’ll get transcripts of every session and they’ll be recorded so you can replay them whenever you like. Also you won’t be learning on your own—you can ask the social media gurus questions during the live sessions and join private forums and LinkedIn groups to network with presenters and fellow attendees.

Discounted Tickets

The event kicks off on May 4 and runs until May 25. To take advantage of the 50% off special visit here. The discounted tickets are limited, so grab yours before they’re gone.

Get in tune with the marketers who are enjoying dazzling social media success. Social Media Success Summit 2010 will help you move from playing basic “notes” to orchestrating strategic social media programs that’ll bring more sales and greater profitability.

Why I Recommend This Event

Yes, the links to Social Media Success Summit 2010 here are affiliate links. I attended the event last year and it was well worth both the investment. Part of what makes this event so good is how it’s set up.

It’s a virtual event and you get the recordings shortly after the live event so you can listen to it when it suits you. There are generally 2 3-hour sessions a week over several weeks. This pace is easy to fit into a busy schedule and it gives you time to digest the training.

In between sessions you can interact with other participants in the private forum and the LinkedIn group. In previous Success Summits put on my Mike Stelzner, this interaction has been just as useful as the webinars themselves because the instructors are there to answer your questions. If you do join in, be sure to say hello and tell me that you read about the summit here.

How To Win A Free Spot At The Social Media Success Summit 2009… And Get In, Even If It Is Already Almost Sold Out

Cindy King — Sun, 17 May 2009 23:00:40 +0000

Social Media In International Web Marketing

There is no doubt that understanding social media is crucial for successful web marketing today. This is easy to see even if you are not an active web marketer. In fact, anyone with an internet connection is sure to notice the buzz about social media marketing. All businesses are listening.

Many People Buzzing About Social Media Marketing

It is not only about domestic marketing. Any marketing on the web has an international angle.

Last week I explained why social media marketing has to also be part of an international marketing strategy. It is also about the very nature of social media. The social aspect of social media marketing makes this marketing tactic particularly interesting for international marketing.

As more and more businesses learn how to use the different social media platforms to reach their potential clients, there are more success stories. Through these different success stories we see the differences in how businesses use social media and others also begin to see how to use it too. The buzz is getting louder.

A Great Opportunity To Jump Into Social Media

In last week’s article I also told you about a great opportunity to learn all about social media marketing.

The Social Media Success Summit 2009

I have two bits of news for you today, one good and one bad. First the bad news…

The Social Media Success Summit 2009 is almost all sold out. That is right. The sales have almost reached the limit of the spots available. Social media is a hot topic. This Success Summit is hot because there is:

A great panel of experts lined up – the best people in social media out there
A community-building environment with private forum to hang out with everyone – you have to experience it to understand the full dimension this brings to the event
An opportunity for you to learn everything about social media marketing within four short weeks – live events one or two days a week plus a private forum to share, ask questions and participate on your own time during the event

If you hurry you might still get a spot, but there are some very influential people promoting this event and the seats are going fast. I am just not sure how much longer you will be able to get in.

Win A Seat At The Success Summit

The good news: You can win a free spot by taking part in an easy competition. In fact, there are two different prizes:

Twitter Prize: Valued at $497

One ticket to Social Media Success Summit 2009

Grand Prize: Valued at $1,693.90!

Two tickets to Social Media Success Summit 2009 (one for you and one for a friend)
A social media marketing consultation with Michael Stelzner (Michael will spend an hour with you, helping you get your plan in order)
A site-critique by Chris Garrett (He will identify actionable steps you can take to improve your blog)
A copy of the Problogger book by Darren Rowse and me
A copy of the book Writing White Papers by Michael Stelzner

Of course, I hope you understand that participating in this summit is well worth it, but the Grand Prize is a real online business booster. In case you do not know:

This is the third Success Summit Mike Stelzner has orchestrated. These Success Summits are unique community building web based events. If there was someone I would like to have a social media marketing consultation from it would be Mike.
Chris Garrett knows how to use blogs to build authority and your business.

Not signed up yet?
Sign up for the Social Media Success Summit 2009 here
Learn more about the contest here

Join The Social Media Success Summit Community

Of course, as this is Mike’s third community-building web event, and given the nature of the event itself and the personalities of the experts involved, anticipation is running high. The Social Media Success Summit 2009 kicks off on May 26th and lasts for four weeks. The LinkedIn group, currently open only to participants, and the private forum are up and running with some thought provoking questions there already.

I will be attending and participating in the private forums. My goal for attending this summit is to stay current on the areas where I am comfortable, and to use this month to strengthen my Facebook marketing which has always been the area of least interest to me.

As I see more and more businesses using Facebook successfully to market their activities I just do not want to be left behind. Only nine months ago I thought Twitter was for the birds; now it is the web marketing strategy that brings in the most leads for my business.

Please give me a shout if you are attending too. I would like to share experiences. This is fun.