International Email Marketing

Cindy King — Wed, 22 Oct 2008 23:00:19 +0000

Effective international marketing involves segmentation. You need to create country-specific messages to get more international sales.

And this can be a huge task for small businesses. But there is one avenue where country-specific marketing would actually be quite easy to set up. And this is with:

Email Marketing

International web businesses should seize this opportunity. According to Marketing Sherpa, not many people are actually doing any international email marketing. An opportunity is there.

An Opportunity To Seize

Here are some of the reasons why you should start international email marketing today:

North American companies have the upper hand for international sales, their dollar and their wares are now very cheap to customers in other countries… and this trend appears to be here for a while.
Many companies continue to increase the number of international prospects to their mailing lists.
An international client base can help businesses through rough local economies.

These benefits should put international email marketing on your priority list.

There are challenges in international email marketing. But the opportunities are also big for those who jump in now. Strategic email marketing can make the difference in a bad economy.

The Timing Is Right

There have already been several web marketing tactics that have gone through various stages of market maturity. It has always been easier to jump in early before markets get tired of a specific marketing technique. And it should not be any different with international email marketing.

The country-specific segmentation is relatively easy to implement in email marketing. This makes it a great marketing tool for a broad international audience.

With email marketing it is also easy to tweak your country-specific communication. You can use split-testing to find out what works where.

And the end result is that you will increase your country-specific market intelligence first hand through email marketing.

Remember, many companies now test their direct marketing campaigns online first. It’s faster and cheaper than with traditional direct mail. And they are doing it to test and find their best campaigns. An international email campaign can prove a valuable source of information on your foreign markets.

Why not use international email marketing to test your international markets and gain a competitive edge?

More On International Web Marketing

- Your International Marketing Choice
- International SEO For Quick Results
- Ways To Enter International Marketing
- How Too Many Contributions Spoil International Communications
- My Own Case Study – Small Business Flexibility In An Online World
- What Is Your Definition Of International Web Marketing
- Translation Agencies’ Narrow Vision

What Is Your Definition Of International Web Marketing

Cindy King — Mon, 25 Aug 2008 23:00:05 +0000

International Web Marketing

When you look for web marketing or internet marketing products and services online, it is obvious there is a variety of definitions for International Web Marketing.

Let’s assume there are no distinctions between internet marketing and web marketing.

Technical minded internet marketers often limit their interpretation to the more technical related internet marketing tools. Mainly software tools used for internet marketing.

Traditional marketers tend to think of the web as just another communication tool and only look at web marketing through their traditional lenses. Mainly market and customer based communication and lead generation.

The more I read and observe around me, the more it is apparent there are very few businesses who combine excellent traditional marketing with excellent software-based web marketing.

International Marketing

In International Marketing it can be even harder to combine the two different strategies.

Why so?

Well, to develop a good International Marketing strategy you need to always return to the very basics.

Consistent international market research with human contact and feedback – in little doses, but all the time
Connection through the right communication, and it can take more than a little feedback to find the right communication

That is the only way you can stay tuned with your foreign markets. And staying tuned, means you will be able to craft the best offer for these different markets.

Let’s go back to combining software-based marketing and traditional marketing.

Aren’t most of the software-based programs too sophisticated for such a basic approach ?

We all get caught up in the great wealth of information we can get from some web marketing programs. But cross-cultural communication is difficult across computers. This is why we hear how easy it is to misinterpret this quantity of information.

Some businesses feel they need to have all the bells and whistles in order to keep up in their industry. But what if you cannot use all of this information. Or even worse, if it leads you down the wrong track?

The Approach For International Marketing

If your priority in International Marketing is best answered through the traditional marketing approach of focusing on learning more about the people you want to sell to, then you need to lead your International Marketing with these strategies.

You see, it is all about the process. The right process will tell you which tools you need.

It is not the tools that lead the best International Marketing strategies.

Tools And Process

So, what is your definition of International Web Marketing?

Are you only defining some of the tools? All of the tools?

And do you include the process too? The whole process? The right process?

Cindy King's International Business Blog » marketing tools

International Email Marketing

An Opportunity To Seize

The Timing Is Right

More On International Web Marketing

What Is Your Definition Of International Web Marketing

International Marketing

The Approach For International Marketing

Tools And Process

More On International Web Marketing