Book & Product Reviews

There are a few books out there on landing page optimization.Everyone recommends the Landing Page Report published by MarketingSherpa.

But at just under $500 this is too steep for many budgets. Tim Ash’s new book is a very good alternative. In fact, it is probably a good idea to start here.

Landing Page Optimization, The Definitive Guide To Testing And Tuning For Conversion By Tim Ash

Tim’s book gives a very good outline of all aspects of landing page optimization and conversion: where to start, what to do and all of the team players and their roles. You learn how to do the measurements and how to use them to improve your conversion.This book is totally business focused and all about getting more sales and keeping clients.

I think this book is great to read if you are beginning a website and also if you have been tinkering with one for a while. You can always work on increasing your landing page conversion. Tim reminds us all of the important things to do for good conversion, and draws our attention to the points we often skip over or need to come back to regularly.

I also particularly liked two parts:

• his reminder of where to start – it makes you want to keep this book to check through every 6 months or so. As an inspiration to continually try to tweak your conversion and to verify that your website is still on course.
• his take on deciding whether to outsource your conversion testing or not. As a marketer I know this is always a tough call.

As I have many non-native English speakers reading this, here are my comments on readability for them: This is a very easy to read book. It is non technical and very well explained. If this subject interests you, I’m sure you will want to read all of the 300 odd pages.

As Tim Ash says, this next year will see many companies studying their landing page optimization. Businesses always look work on all sorts of traffic acquisition and client retention through email marketing.

But most businesses tend to forget about the conversion process. Or at least they think they have worked on it, when in fact they have barely scraped the surface.
Using internet marketing to develop international sales is often thwarted due to bad international conversion. The game rules are the same for both domestic and international websites.

Spend some time developing, testing and adjusting good conversion strategies, and your skills will be good for both domestic and international clients.

Read more Book Reviews:

Communication For International Sales

Here are reviews of the books I have read recently to help me with communication for international sales:

• A Writer’s Guide To Powerful Paragraphs By Victor C. Pellegrino
• Content Rich By Jon Wuebben
• Get Content Get Customers by Joe Pulizzi & Newt Barrett
• Letting Go Of The Words – Writing Web Content That Works By Janice Redish
• Stories That Sell By Casey Hibbard
• The Culturally Customized Web Site By Nitish Singh And Arun Pereira
• The Magic Of Pre-Writing By Steven Osborne
• The Secret To Writing A Successful And Outstanding Blog By Liz Strauss

International Sales

Here are reviews of the books I have read recently to help me with international sales:

• All of the Little Sales Books by Jeffrey Gitomer
• Asinine Advertising By Herschell Gordon Lewis
• Influencer: The Power To Change Anything by Kerry Patterson – Joseph Grenny – David Maxfield – Ron McMillian & Al Switzler
• Sales Strategy From The Inside Out By Duane Sparks

International Web Marketing

Here are reviews of the books I have read recently to help me with international web marketing:

• Bit Literacy Productivity in the Age of Information and E-mail Overload By Mark Hurst
• Dotcomology The Science Of Making Money Online By Stone Evans
• How The Internet Works By Preston Gralla
• How to Win Sales & Influence Spiders By Catherine Seda
• Landing Page Optimization By Tim Ash
• Mastering Online Marketing By Mitch Meyerson
• Multichannel Marketing By Akin Arikan
• Online Competitive Intelligence By Helen P. Burwell
• ProBlogger by Darren Rowse and Chris Garrett
• Stats Faceslap By Ed Rivis
• The Ultimate Web Marketing Strategy By Ed Rivis
• Website Optimization by Andrew B. King

Here are some Product Reviews:

• Ed Rivis’ Stats Faceslap
• Success Chef’s Marketing E.S.P.
• The Management Tools I Use For Content Created To Be Re-Packaged
• The Ultimate Desktop Copy Coach By Tony Flores
  
• Web Video University And International Marketing
  

All of the book and product reviews here are totally unsolicited… spontaneous …and without affiliate links. These are books I have read recently and only the ones that I share with friends. So all of the reviews you find here are on books and products that I highly recommend.

Also, as these are books and products that I have recently read since, this is not a list of my all-time favorite books. Hopefully I will get around to reviewing my favorite culture and international business books sometime soon.

Use these skills in your international tactics on the…
Get International Clients International Sales Road Map:

Guide To Multichannel Marketing • Do you know how to communicate with different countries? This guide shows you how

Guide To International Web Marketing • Do you know how to pull all of your different international marketing pieces together? This guide shows you how

Step 5 – Connect With Your International Markets Connect… • With culture customized content • With trust and empathy • With strong cross-cultural communication

International Business Success Basics • Do you feel at a loss with regards to dealing with international business? This guide gives you the background information you need right from the start.

Copyright Cindy King 2006-2010 - International Business Blog

Landing Page Optimization By Tim Ash