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	<title>Cindy King&#039;s International Business Blog &#187; international selling</title>
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		<title>Looking For Sales Superstars</title>
		<link>http://cindyking.biz/looking-for-sales-superstars/</link>
		<comments>http://cindyking.biz/looking-for-sales-superstars/#comments</comments>
		<pubDate>Sun, 08 Nov 2009 23:00:57 +0000</pubDate>
		<dc:creator>Cindy King</dc:creator>
				<category><![CDATA[International Sales]]></category>
		<category><![CDATA[allbusiness]]></category>
		<category><![CDATA[allbusiness sales star]]></category>
		<category><![CDATA[hoover]]></category>
		<category><![CDATA[international selling]]></category>
		<category><![CDATA[nominee]]></category>
		<category><![CDATA[sales professionals]]></category>
		<category><![CDATA[sales superstars]]></category>
		<category><![CDATA[top sales experts]]></category>
		<category><![CDATA[top-performing]]></category>
		<category><![CDATA[trophy]]></category>
		<category><![CDATA[vip membership]]></category>

		<guid isPermaLink="false">http://cindyking.biz/?p=10687</guid>
		<description><![CDATA[International Sales Professions This is an opportunity for all of you sales professionals out there.  And if you know a sales superstar, please share this link. As you will see below, all nominees get a free six month VIP membership to Top Sales Experts and there are monthly winners and an annual winner. Sales superstars [...]<p>Copyright Cindy King 2006-2010 - <a href="http://cindyking.biz">International Business Blog</a><br/><br/><a href="http://cindyking.biz/looking-for-sales-superstars/">Looking For Sales Superstars</a></p>
]]></description>
			<content:encoded><![CDATA[<p></p><p class="note"><a href="http://cindyking.biz/articles/international-sales/international-sales-professions/">International Sales Professions</a></p>
<p><img class="alignright size-full wp-image-10688" title="allbusinesslogo" src="http://cindyking.biz/wp-content/uploads/2009/11/allbusinesslogo.jpg" alt="allbusinesslogo Looking For Sales Superstars"  /><strong></strong></p>
<p>This is an opportunity for all of you sales professionals out there.  And if you know a sales superstar, please share this link. As you will see below, all nominees get a free six month VIP membership to Top Sales Experts and there are monthly winners and an annual winner.</p>
<p><strong>Sales superstars close more deals and ramp up business for their companies</strong>.</p>
<p>Do you know one?<span id="more-10687"></span></p>
<p><a href="http://www.allbusiness.com/">AllBusiness</a> and <a href="http://www.topsalesexperts.com/">Top Sales Experts</a> want to honor the top-performing salespeople who deliver results in today’s competitive market. You can help make that happen.</p>
<p><strong><span style="text-decoration: underline;">We need your nomination</span></strong><span style="text-decoration: underline;">.</span> The panel of top sales coaches and experts will select one salesperson each month from among the nominees.</p>
<p>Monthly winners will:</p>
<ul>
<li>Be recognized by their peers for their outstanding contributions</li>
<li>Be profiled in a feature article for AllBusiness and its sister site, <a href="http://www.hoovers.com/">Hoover&#8217;s</a></li>
<li>Receive free twelve month VIP membership at Top Sales Experts</li>
<li>Receive a signed copy of a panelist’s book</li>
<li>Be offered the opportunity to receive a free sales profile (Value $195)</li>
</ul>
<p><strong><em>One annual winner</em></strong> will receive a package of sales training and coaching programs (Value $3000), life VIP membership in Top Sales Experts, a selection of signed books from the panel, plus of course the AllBusiness Sales Star trophy.</p>
<p>Top salespeople inspire those around them and help drive company success.</p>
<p>Take this opportunity to recognize them for their leadership and contributions to the selling profession. Nominate a true sales star!</p>
<p><strong>Every nominee will receive a FREE six month VIP Membership over at Top Sales Experts</strong></p>
<p>Full details <strong><a href="http://www.allbusiness.com/company-activities-management/sales-selling/12726834-1.html" class="broken_link" rel="nofollow">HERE</a></strong></p>
<p><strong>There is no deadline for entries each month, all nominations received are carried forward. </strong></p>
<p><strong>Let&#8217;s get back to international sales&#8230;</strong></p>
<ul>
<li>Do you have any specific questions related to international sales professions?</li>
<li>Do you have any other insights to share on how to be an international sales superstar?</li>
<li>What do you like most in an international sales superstar?</li>
</ul>
<p>Please leave your comments below.</p>
<h3>More on <em>International Sales Professions:</em></h3>
<ul>
<li><a title="12 Reasons Why International Selling Is Harder" href="http://cindyking.biz/12-reasons-why-international-selling-is-harder/">12 Reasons Why International Selling Is Harder</a></li>
<li><a title="The Job Of An International Sales Specialist" href="http://cindyking.biz/the-job-of-an-international-sales-specialist/">The Job Of An International Sales Specialist</a></li>
<li><a title="What Is An International Business Development Executive?" href="http://cindyking.biz/what-is-an-international-business-development-executive/">What Is An International Business Development Executive?</a></li>
<li><a title="What Is An International Sales Specialist?" href="http://cindyking.biz/what-is-an-international-sales-specialist/">What Is An International Sales Specialist?</a></li>
<li><a title="What Makes A Good International Sales Specialist" href="http://cindyking.biz/what-makes-a-good-international-sales-specialist/">What Makes A Good International Sales Specialist</a></li>
</ul>
<h3><em>Get International Clients</em> &#8211; Business Guides On Sales</h3>
<ul>
<li><a title="Cross-cultural sales guide" href="http://getinternationalclients.com/cross-cultural-sales-guide/" target="_self">Cross-Culture Sales</a></li>
<li><a title="Cross-cultural negotiation guide" href="http://getinternationalclients.com/cross-cultural-negotiation-guide/" target="_self">Cross-Cultural Negotiation</a></li>
</ul>
<p>Copyright Cindy King 2006-2010 - <a href="http://cindyking.biz">International Business Blog</a><br/><br/><a href="http://cindyking.biz/looking-for-sales-superstars/">Looking For Sales Superstars</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>12 Reasons Why International Selling Is Harder</title>
		<link>http://cindyking.biz/12-reasons-why-international-selling-is-harder/</link>
		<comments>http://cindyking.biz/12-reasons-why-international-selling-is-harder/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 23:00:39 +0000</pubDate>
		<dc:creator>Cindy King</dc:creator>
				<category><![CDATA[international sales professions]]></category>
		<category><![CDATA[adaptability]]></category>
		<category><![CDATA[assumptions]]></category>
		<category><![CDATA[business goals]]></category>
		<category><![CDATA[cindy king]]></category>
		<category><![CDATA[cindyking]]></category>
		<category><![CDATA[cross-cultural sales]]></category>
		<category><![CDATA[cross-cultural selling]]></category>
		<category><![CDATA[cross-cultural skills]]></category>
		<category><![CDATA[differences]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[flexibility]]></category>
		<category><![CDATA[integrity]]></category>
		<category><![CDATA[International Business]]></category>
		<category><![CDATA[international clients]]></category>
		<category><![CDATA[International Marketing]]></category>
		<category><![CDATA[international negotiations]]></category>
		<category><![CDATA[International Sales]]></category>
		<category><![CDATA[international selling]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[monitor]]></category>
		<category><![CDATA[multitask]]></category>
		<category><![CDATA[personal baggage]]></category>
		<category><![CDATA[sales process]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[understanding]]></category>
		<category><![CDATA[unexpected]]></category>

		<guid isPermaLink="false">http://cindyking.biz/?p=10548</guid>
		<description><![CDATA[International Sales Professions Before I started my own consulting business I worked for a variety of industries, mainly related to communication and new technologies. I had daily contact with clients in a sales capacity, sometimes with more marketing responsibilities than others. But I always dealt with international clients. Clients from different cultures to the company [...]<p>Copyright Cindy King 2006-2010 - <a href="http://cindyking.biz">International Business Blog</a><br/><br/><a href="http://cindyking.biz/12-reasons-why-international-selling-is-harder/">12 Reasons Why International Selling Is Harder</a></p>
]]></description>
			<content:encoded><![CDATA[<p></p><p class="note"><a href="http://cindyking.biz/articles/international-sales/international-sales-professions/">International Sales Professions</a></p>
<p><span class="drop_cap">B</span>efore I started my own consulting business I worked for a variety of industries, mainly related to communication and new technologies.  I had daily contact with clients in a sales capacity, sometimes with more marketing responsibilities than others.  But I always dealt with international clients.  Clients from different cultures to the company I represented.  I negotiated sales, facilitated sales and over the years I worked in all of the functions within the international sales process.</p>
<h3>International Selling Was The Only World I Knew</h3>
<p>International selling was easy for me because I developed cross-cultural skills very early on.  And I always try to find the right way to connect with people, even across cultures. Besides, living in a foreign country and being fully integrated inside this foreign country, adapting to different cultures comes naturally to me.</p>
<p>Dealing with international clients was the only thing I knew.</p>
<h3>The Differences In International Selling</h3>
<p>I’ve had my business for almost 2 years now, and I now see how big the differences are between selling to international clients and selling to people from your own country.</p>
<p>Here are 12 reasons why international selling is harder:<span id="more-10548"></span></p>
<ol>
<li>When you’re selling to international clients <strong>you have to focus on trust all the time</strong>. Losing trust is one of the biggest reasons why you lose international sales.  Cross-cultural differences create a minefield of possible trust breakers. All salespeople know they need to build trust and actively do this.  But in an international environment the cultural differences increase the difficulty in nurturing, building and maintaining trust on many different levels.</li>
<li>When you’re selling to international clients <strong>you might not notice when you lose trust</strong>. This is the hardest one to deal with.  Just as cultural differences create trust breaking situations, they also make it difficult to see when you lose trust. And when you lose an element of trust without realizing it and continue selling, this creates complex situations which are not good for sales.</li>
<li>When you’re selling to international clients <strong>you also have to deal with your own personal reactions</strong> to different cultural situations. Learning how to deal with our own personal cultural baggage and not let it interfere with international business takes work.  And it can also raise difficult questions to answer concerning personal integrity and personal ethics. Learning how to separate reactions to these and how to act appropriately is hard work.</li>
<li>When you’re selling to international clients <strong>you have to identify any differences in doing business, </strong>often beyond the scope of sales. Different countries do things differently, we all know that.  And yet it is surprising how many of these differences can pop up and effect your business and your selling.</li>
<li>When you’re selling to international clients <strong>you have to look for wrong assumptions which can pop up in unusual places</strong>. Many cross-cultural blunders happen because of wrong assumptions.  In sales wrong assumptions can be disastrous.</li>
<li>When you’re selling to international clients <strong>you have to monitor what is said and the different understandings of what is said</strong>. People can take away different understandings for a variety of reasons: wrong assumptions, cultural differences in communication, and different levels in language skills. You simply cannot do business when both parties have different understanding of what is said. So you have to keep your ears open continually and summarize understandings at regular intervals.</li>
<li>When you’re selling to international clients <strong>you need to become skilled at multitask monitoring</strong>. There are many different things to monitor in international sales.  Trust, mutual understanding, wrong assumptions are just a few related to the communication.  You also need to monitor how cultural differences impact certain aspects of the business deal itself.  There are also risk elements to monitor.  International selling requires excellent multitasking skills just to monitor the different levels of what’s going on.</li>
<li>When you’re selling to international clients <strong>you have to be flexible and maintain your business focus at the same time</strong>. Different cultures have different styles of doing business.  So you need to be flexible and adapt to these differences.  When you are not used to certain situations it is easy to lose your business focus. Being both flexible and business focused can be challenging at times.  It takes practice and skill to master this.</li>
<li>When you’re selling to international clients <strong>you must always be ready to adapt to unexpected situations</strong>. Both the ability to adapt and the readiness to adapt are important.  Unexpected situations are common in international business. Dealing with this change demands personal energy.</li>
<li>When you’re selling to international clients <strong>you have different risk factors to take into consideration</strong>. There is always a more elevated risk factor in international business.  Successful international salespeople know how to be the lookout post for any relevant risk factors for his business. International selling is a more varied occupation.</li>
<li>When you’re selling to international clients <strong>you need to adopt a marketing hat as well</strong>. The role of lookout post also involves marketing feedback.  Most sales professionals understand the valuable role they play to their companies marketing functions.  In an international environment this marketing role is critical.  The international salesperson is usually the only person with constant direct insights into his company’s market.</li>
<li>When you’re selling to international clients <strong>you must have a very clear vision of your business goals and the framework you work in</strong>. Without an accurate and clear vision and understanding of your company’s goals you will not be able to find the best way to do all of the above.  In international sales negotiations this alone is a very powerful tool.</li>
</ol>
<h3>The Multiplying Effect</h3>
<p>Skilled sales professionals will probably nod their head and say they do all of the above already.  But there is a multiplying effect which makes these tasks harder in international sales.</p>
<p><strong>What’s your experience?</strong></p>
<ul>
<li>Have you sold to both international clients and clients from your own country?</li>
<li>What differences do you see between selling to international client and clients in your own country?</li>
<li>What do you think, how is international selling harder?</li>
</ul>
<p>Please leave your comments below.</p>
<h3>More on <em>International Sales Professions:</em></h3>
<ul>
<li><a title="The Job Of An International Sales Specialist" href="http://cindyking.biz/the-job-of-an-international-sales-specialist/">The Job Of An International Sales Specialist</a></li>
<li><a title="What Is An International Business Development Executive?" href="http://cindyking.biz/what-is-an-international-business-development-executive/">What Is An International Business Development Executive?</a></li>
<li><a title="What Is An International Sales Specialist?" href="http://cindyking.biz/what-is-an-international-sales-specialist/">What Is An International Sales Specialist?</a></li>
<li><a title="What Makes A Good International Sales Specialist" href="http://cindyking.biz/what-makes-a-good-international-sales-specialist/">What Makes A Good International Sales Specialist</a></li>
</ul>
<h3><em>Get International Clients</em> &#8211; Business Guides On Sales<!--3--></h3>
<ul>
<li><a title="Cross-cultural sales guide" href="http://getinternationalclients.com/cross-cultural-sales-guide/" target="_self">Cross-Culture Sales</a></li>
<li><a title="Cross-cultural negotiation guide" href="http://getinternationalclients.com/cross-cultural-negotiation-guide/" target="_self">Cross-Cultural Negotiation</a></li>
</ul>
<p>Copyright Cindy King 2006-2010 - <a href="http://cindyking.biz">International Business Blog</a><br/><br/><a href="http://cindyking.biz/12-reasons-why-international-selling-is-harder/">12 Reasons Why International Selling Is Harder</a></p>
]]></content:encoded>
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		<title>International Sales Best Practice &#8211; Make Friends</title>
		<link>http://cindyking.biz/international-sales-best-practice-make-friends/</link>
		<comments>http://cindyking.biz/international-sales-best-practice-make-friends/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 23:00:15 +0000</pubDate>
		<dc:creator>Cindy King</dc:creator>
				<category><![CDATA[International Sales]]></category>
		<category><![CDATA[best practice]]></category>
		<category><![CDATA[cross-cultural sales]]></category>
		<category><![CDATA[cross-cultural selling]]></category>
		<category><![CDATA[friend]]></category>
		<category><![CDATA[International Business]]></category>
		<category><![CDATA[international selling]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://cindyking.biz/?p=10252</guid>
		<description><![CDATA[Monthly Series &#8211; International Sales Best Practices Trust is not easy to nurture, establish and maintain amidst cultural differences. In international business standard business reasons usually bring buyers and sellers together. There is a need to be filled. A market demand. But a good business deal does not mean the international sale is always easy. [...]<p>Copyright Cindy King 2006-2010 - <a href="http://cindyking.biz">International Business Blog</a><br/><br/><a href="http://cindyking.biz/international-sales-best-practice-make-friends/">International Sales Best Practice &#8211; Make Friends</a></p>
]]></description>
			<content:encoded><![CDATA[<p></p><p class="alert"><em>Monthly Series</em> &#8211; International Sales Best Practices</p>
<p><span class="drop_cap">T</span>rust is not easy to nurture, establish and maintain amidst cultural differences. In international business standard business reasons usually bring buyers and sellers together.  There is a need to be filled. A market demand.  But a good business deal does not mean the international sale is always easy.</p>
<p>Let&#8217;s continue along the path to build trust for international sales&#8230;</p>
<h3>Building Trust In International Sales &#8211; Tip 2</h3>
<p class="note">Self-trust is the first secret of success. &#8211; <em>Ralph Waldo Emerson</em></p>
<p style="text-align: center;"><strong>International Sales Best Practice<br />
- <span style="color: #ff0000;">Make Friends</span></strong></p>
<p>Now, friendship might seem out of place in a business environment&#8230; and it is some industries.  But the truth is, there is a always a human factor involved in business.  Remember:</p>
<ul>
<li>Given the choice people prefer to do business with friends</li>
<li>Cross-cultural differences often create barriers and hurdles of mistrust between people</li>
</ul>
<h3>What Kind Of Friendship?</h3>
<p>First, let me clearly state that &#8220;friendship&#8221;, here in this international business environment, is not everyone&#8217;s definition of friendship.  It is certainly not the deep friendship you would have with your closest friends&#8230; although in some cultures this can appear to be the case.</p>
<p>So,is it really friendship?  Yes, there are some aspects of friendship, you need to:<span id="more-10252"></span></p>
<ul>
<li>Show that you care&#8230; and mean it</li>
<li>Try to understand the other person&#8217;s point of view</li>
<li>Share enough of yourself to make it easy for others to understand you  and see you as a person</li>
</ul>
<p>Friendship in an international business setting is about establishing a deeper connection on a personal level.</p>
<h3>Why Is Friendship Important?</h3>
<p><strong>To make cultural barriers more approachable</strong>. It is important to set up this deeper connection between people because this makes it easier to meet the cross-cultural differences in personal relationships and in business.  Instead of becoming huge communication barriers, these cultural differences become hurdles, they become more manageable when you are among &#8220;friends&#8221;.</p>
<p><strong>To deepen cross-cultural understanding.</strong> Communicating across cultures is not straight forward.  International business practices are different.  This is why anything that can deepen your cultural understanding will facilitate your international business endeavors as a whole.  You just do not know when you will need the deeper cultural skills.</p>
<p><strong>To get the international business.</strong> There are many cultures where you will not get the business unless there  is some degree of &#8220;friendship&#8221;.  Once again, we all have different definitions for friendship, but in many cultures there is a need for at least a deeper connection and sometimes genuine personal commitment.</p>
<h3>How Do You Find The Balance?</h3>
<p><strong>Timing is also critical. </strong>How you show friendship in business is different in different cultures.</p>
<ul>
<li>In some cultures, people prefer to see the human being before sitting down to business and in others this happens over a business lunch or at another time deemed more appropriate.</li>
<li>In some cultures, friendship is show exuberantly and in others it is very subtle.</li>
</ul>
<p><strong>Practice to find the right balance</strong>. So, how do you find the balance you need in creating the right &#8220;friendship&#8221;? How do you make sure you come across with the right degree of &#8220;friendship&#8221;?  How do you not take newfound friendships too personally when you are used to less &#8220;friendly&#8221; demonstrations in business?  How do you find the right boundaries between personal and professional lives?</p>
<p>With so many questions, you might expect the answer to be complicated&#8230; and it depends.  You need to find the right balance for you and for each situation.</p>
<p>The answer is: <em>with practice</em>.  There are generalizations and broad guidelines you can find and read up, which I will not go into here.  Although these guidelines can help you somewhat, there are often nuances and the adjustments you need to make may not be covered in your research.  So don&#8217;t forget to hone your skills when learning how to adapt &#8220;friendship&#8221; to different cultures.  The key is to be aware of the friendship you are portraying and to seek the appropriate business connection while creating an easier cross-cultural communication environment.</p>
<h3>Friendship Opens International Sales</h3>
<p>The right dose of friendship soothes the cross-cultural barriers in international client relationships and makes international sales easier to close.  It is with practice and through international experience that you build up the cultural skills in adapting your &#8220;friendship&#8221; to different cultures and different circumstances.</p>
<p><strong>Now it is over to you&#8230;</strong></p>
<ul>
<li> What role do you think friendship plays in international sales?</li>
<li> Why should you seek to deepen friendship with international clients?</li>
<li> How difficult do you find it to create friendships with international clients?</li>
</ul>
<p>Please share your stories in the comment section below.</p>
<h3>More Cultural Skills For Today&#8217;s Tip</h3>
<table border="0">
<tbody>
<tr>
<td><img style="margin-left: 10px; margin-right: 10px; margin-top: 12px; margin-bottom: 12px;" src="http://cindyking.biz/cccctipscalendartrust70.jpg" alt="cccctipscalendartrust70 International Sales Best Practice   Make Friends" width="70" height="50" title="International Sales Best Practice   Make Friends" /></td>
<td>Last month&#8217;s <strong><a href="http://cindyking.biz/trust-in-cross-cultural-communication-tip-2/">Cross-Cultural Communication Tip</a><br />
-<strong> Be aware of the cultural differences others see in you</strong></strong></td>
</tr>
</tbody>
</table>
<blockquote><p>This month&#8217;s series takes reviews last month&#8217;s tips to build trust in cross-cultural communication and adds an international sales perspective.  Remember to download the free calender for an easy reference to all of the <a title="culture calendar" href="http://cindyking.biz/CCCCTipsCalenderClarity.pdf">30 Cross-Cultural Communication Challenge Tips </a>on trust. Get the complete <a title="international sales best practices" href="http://cindyking.biz/articles/international-sales/international-sales-best-practices/">International Sales Best Practices series here</a>.</p></blockquote>
<h3>Want To Get All Cross-Cultural Communication Tips?</h3>
<p>Three Cross-Cultural Communication Challenges are currently available:</p>
<ul>
<li><a title="cross-cultural communication mindset" href="http://cindyking.biz/articles/cross-cultural-communication/mindset-in-cross-cultural-communication-challenge/">Expand Your Mindset</a></li>
<li><a title="clarity in cross-cultural communication" href="http://cindyking.biz/articles/cross-cultural-communication/clarity-in-cross-cultural-communication-challenge/">Get Extreme With Clarity</a></li>
<li><a title="trust in cross-cultural communication" href="http://cindyking.biz/articles/cross-cultural-communication/trust-in-cross-cultural-communication-challenge/">Build Trust</a></li>
</ul>
<p>Get all of the tips from these 30 &amp; 31 day challenges, and learn more about the other planned later this year:</p>
<ul>
<li><a title="Cross cultural communication challenge" href="http://cindyking.biz/resources/useful-resources/cccctips/">2009 Cross-Cultural Communication Challenges</a></li>
</ul>
<h3>All International Sales Best Practices</h3>
<p>You can find the complete list of International Sales Best Practices published to date here:</p>
<ul>
<li><a title="international sales best practices" href="http://cindyking.biz/articles/international-sales/international-sales-best-practices/">International Sales Best Practices</a></li>
</ul>
<p>Copyright Cindy King 2006-2010 - <a href="http://cindyking.biz">International Business Blog</a><br/><br/><a href="http://cindyking.biz/international-sales-best-practice-make-friends/">International Sales Best Practice &#8211; Make Friends</a></p>
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		<title>International Sales Best Practice &#8211; Keep Trust Building A Priority</title>
		<link>http://cindyking.biz/international-sales-best-practice-keep-trust-building-a-priority/</link>
		<comments>http://cindyking.biz/international-sales-best-practice-keep-trust-building-a-priority/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 23:00:08 +0000</pubDate>
		<dc:creator>Cindy King</dc:creator>
				<category><![CDATA[International Sales]]></category>
		<category><![CDATA[best practice]]></category>
		<category><![CDATA[International Business]]></category>
		<category><![CDATA[international selling]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://cindyking.biz/?p=10224</guid>
		<description><![CDATA[Monthly Series &#8211; International Sales Best Practices Last month we looked in great detail at the &#8220;gooey, touchy-feely&#8221; world of soft skills in developing trust in cross-cultural communication.  Now, I know many business minded people look down on soft skills.  But when it comes to  international skills they do this at their own peril.  Soft [...]<p>Copyright Cindy King 2006-2010 - <a href="http://cindyking.biz">International Business Blog</a><br/><br/><a href="http://cindyking.biz/international-sales-best-practice-keep-trust-building-a-priority/">International Sales Best Practice &#8211; Keep Trust Building A Priority</a></p>
]]></description>
			<content:encoded><![CDATA[<p></p><p class="alert"><em>Monthly Series</em> &#8211; International Sales Best Practices</p>
<p><span class="drop_cap">L</span>ast month we looked in great detail at the &#8220;gooey, touchy-feely&#8221; world of soft skills in developing trust in cross-cultural communication.  Now, I know many business minded people look down on soft skills.  But when it comes to  international skills they do this at their own peril.  Soft skills play a significant role in international business skills.  Everyone with strong cultural and international skills got there through personal work.</p>
<p>Because of the personal work involved in developing strong cultural skills and important soft skill component I felt it was essential to break this in two parts.</p>
<ul>
<li><strong>In depth soft skills</strong>. Last month we had a detailed inspection of the soft skills required to build trust</li>
<li><strong>The place where these cross-cultural communication soft skills are needed in international sales</strong>. This month is lighter.  We are going to see where these trust building skills fit into international sales.  We will review each of last months cross-cultural tips from a different angle.  This month we are going to look at them through the eyes of international sales.</li>
</ul>
<blockquote><p>If you are serious about strengthening your international skills you still need to review the gooey personal work.  Soft skills are essential.  There is no avoiding them.</p></blockquote>
<p>The truth is that international professionals are busy and the personal development part of acquiring these cross-cultural skills requires an appropriate mindset and time.  Most people need to come back and review certain steps in the personal development on working through their soft skills when the time is right and when they are ready.</p>
<h3>Building Trust In International Sales &#8211; Tip 1</h3>
<p class="note">Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust. &#8211; <em>Zig Ziglar</em></p>
<p style="text-align: center;"><strong>International Sales Best Practice<br />
- <span style="color: #ff0000;">Always keep trust building a priority</span></strong></p>
<p>In international sales you deal with people from different cultures.  So, you need to keep in mind:<span id="more-10224"></span></p>
<ul>
<li>The cultural differences encountered are mined with potential barriers and pitfalls when building trust.</li>
<li>Trust is an essential ingredient to all good business practices.</li>
<li>And the nature of international business can make trust precarious</li>
<li>You need to work on building, nurturing and maintaining trust at all times</li>
<li>You need to work on building trust in ALL aspects of communication</li>
</ul>
<p>The best international sales practice is to ALWAYS keep trust building and trust nurturing a priority&#8230; in every way you can.  And here&#8217;s why&#8230;</p>
<h3>Never Forget</h3>
<p>In cross-cultural encounters trust can be lost:</p>
<ul>
<li>In the blink of an eye</li>
<li>Without you realizing anything changed</li>
</ul>
<p>This all goes back to the soft skills in cross-cultural communication we reviewed last month.  <strong>The question of trust has to be a little closer in your mind in international sales than when selling to people who share a similar cultural background</strong>.</p>
<p>I will go into more detail on how to build trust in international sales this month, and I hope you follow me each day.</p>
<p><strong>Now it is over to you&#8230;</strong></p>
<ul>
<li>How difficult do you find building trust with international clients?</li>
<li>What are the main difficulties you find in nurturing trust for international sales?</li>
<li>What is the difference in building trust for international business?</li>
</ul>
<p>Please share your stories in the comment section below.</p>
<h3>More Cultural Skills For Today&#8217;s Tip</h3>
<table border="0">
<tbody>
<tr>
<td><img style="margin-left: 10px; margin-right: 10px; margin-top: 12px; margin-bottom: 12px;" src="http://cindyking.biz/cccctipscalendartrust70.jpg" alt="cccctipscalendartrust70 International Sales Best Practice   Keep Trust Building A Priority" width="70" height="50" title="International Sales Best Practice   Keep Trust Building A Priority" /></td>
<td>Last month&#8217;s <strong><a href="http://cindyking.biz/trust-in-cross-cultural-communication-tip-1/">Cross-Cultural Communication Tip</a><br />
-<strong>Keep your body language open to dialog.</strong></strong></td>
</tr>
</tbody>
</table>
<blockquote><p>This month&#8217;s series takes reviews last month&#8217;s tips to build trust in cross-cultural communication and adds an international sales perspective.  Remember to download the free calender for an easy reference to all of the <a title="culture calendar" href="http://cindyking.biz/CCCCTipsCalenderClarity.pdf">30 Cross-Cultural Communication Challenge Tips </a>on trust. Get the complete <a title="international sales best practices" href="http://cindyking.biz/articles/international-sales/international-sales-best-practices/">International Sales Best Practices series here</a>.</p></blockquote>
<h3>Want To Get All Cross-Cultural Communication Tips?</h3>
<p>Three Cross-Cultural Communication Challenges are currently available:</p>
<ul>
<li><a title="cross-cultural communication mindset" href="http://cindyking.biz/articles/cross-cultural-communication/mindset-in-cross-cultural-communication-challenge/">Expand Your Mindset</a></li>
<li><a title="clarity in cross-cultural communication" href="http://cindyking.biz/articles/cross-cultural-communication/clarity-in-cross-cultural-communication-challenge/">Get Extreme With Clarity</a></li>
<li><a title="trust in cross-cultural communication" href="http://cindyking.biz/articles/cross-cultural-communication/trust-in-cross-cultural-communication-challenge/">Build Trust</a></li>
</ul>
<p>Get all of the tips from these 30 &amp; 31 day challenges, and learn more about the other planned later this year:</p>
<ul>
<li><a title="Cross cultural communication challenge" href="http://cindyking.biz/resources/useful-resources/cccctips/">2009 Cross-Cultural Communication Challenges</a></li>
</ul>
<h3>All International Sales Best Practices</h3>
<p>You can find the complete list of International Sales Best Practices published to date here:</p>
<ul>
<li><a title="international sales best practices" href="http://cindyking.biz/articles/international-sales/international-sales-best-practices/">International Sales Best Practices</a></li>
</ul>
<p>Copyright Cindy King 2006-2010 - <a href="http://cindyking.biz">International Business Blog</a><br/><br/><a href="http://cindyking.biz/international-sales-best-practice-keep-trust-building-a-priority/">International Sales Best Practice &#8211; Keep Trust Building A Priority</a></p>
]]></content:encoded>
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		<title>International Sales Best Practice &#8211; Cultural Focus</title>
		<link>http://cindyking.biz/international-sales-best-practice-cultural-focus/</link>
		<comments>http://cindyking.biz/international-sales-best-practice-cultural-focus/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 23:00:52 +0000</pubDate>
		<dc:creator>Cindy King</dc:creator>
				<category><![CDATA[International Sales]]></category>
		<category><![CDATA[best practice]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[clarity]]></category>
		<category><![CDATA[cross-cultural sales]]></category>
		<category><![CDATA[cross-cultural selling]]></category>
		<category><![CDATA[explain]]></category>
		<category><![CDATA[global sales]]></category>
		<category><![CDATA[international competence]]></category>
		<category><![CDATA[international negotiation]]></category>
		<category><![CDATA[international sales skills]]></category>
		<category><![CDATA[international selling]]></category>
		<category><![CDATA[international skills]]></category>

		<guid isPermaLink="false">http://cindyking.biz/?p=8905</guid>
		<description><![CDATA[International Sales Best Practices This is the last post about how to improve clarity in cross-cultural communication through explanations. Today we look at the cultural differences others see in you and what you do. CCCC Tip #25 -Tell others why you do certain things differently so they can understand your cultural environment. This month&#8217;s series [...]<p>Copyright Cindy King 2006-2010 - <a href="http://cindyking.biz">International Business Blog</a><br/><br/><a href="http://cindyking.biz/international-sales-best-practice-cultural-focus/">International Sales Best Practice &#8211; Cultural Focus</a></p>
]]></description>
			<content:encoded><![CDATA[<p></p><p class="note"><a href="http://cindyking.biz/articles/international-sales/international-sales-best-practices/">International Sales Best Practices</a></p>
<p><span class="drop_cap">T</span>his is the last post about how to improve clarity in cross-cultural communication through <strong>explanations</strong>.  Today we look at the cultural differences others see in you and what you do.</p>
<table border="0">
<tbody>
<tr>
<td><a href="http://cindyking.biz/CCCCTipsCalenderClarity.pdf"><img style="margin-left: 10px; margin-right: 10px; margin-top: 12px; margin-bottom: 12px;" src="http://cindyking.biz/wp-content/uploads/2009/07/CCCCTipsCalendarClarity70.jpg" alt="CCCCTipsCalendarClarity70 International Sales Best Practice   Cultural Focus" width="70" height="50" title="International Sales Best Practice   Cultural Focus" /></a></td>
<td><a title="cross-cultural communication challenge tips" href="http://search.twitter.com/search?q=%23cccctips">CCCC Tip #25</a> -<strong>Tell others why you do certain things differently so they can understand your cultural environment.</strong></td>
</tr>
</tbody>
</table>
<blockquote><p>This month&#8217;s series takes last month&#8217;s tips to get extreme clarity in cross-cultural communication and brings them into an international sales perspective.  Remember to download the free calender for an easy reference to all of the <a title="culture calendar" href="http://cindyking.biz/CCCCTipsCalenderClarity.pdf">30 Cross-Cultural Communication Challenge Tips </a>on clarity. Get the complete <a title="international sales best practices" href="http://cindyking.biz/articles/international-sales/international-sales-best-practices/">International Sales Best Practices series here</a>.</p></blockquote>
<p>This is a very common technique used in international encounters.  It is a good one to &#8220;break the ice&#8221; and open discussions. &#8220;Ice&#8221;?  This is when people do not interact because there is a barrier made with cultural differences.</p>
<p>When cultural differences are obvious some people will bring them up, and others will not.  This is why it is always a good idea to be forthcoming and give the reasons behind any obvious differences others may not understand. When people do things differently there is usually a good reason behind it.  When you can find out what this reason is, this also usually helps you in moving along the path that separates the two cultures.</p>
<p>Remember that cultural differences usually:</p>
<ul>
<li>Stimulate and create negative reactions in people</li>
<li>Are part of the reason why you need to work harder to build credibility and trust</li>
</ul>
<p>When people do not understand cultural differences, these differences become trust and credibility barriers.  Cultural differences can even become barriers to international business.  People like to do business with people they like.</p>
<h3>Cross-Cultural Communication Skills &amp; Sales Best Practices</h3>
<p>Here is today&#8217;s quote from Jeffrey Gitomer&#8217;s Little Red Book Of Sales Answers.<span id="more-8905"></span></p>
<table border="0">
<tbody>
<tr>
<td>
<p style="text-align: center;"><a href="http://www.gitomer.com/products/Books.html"><img class="size-full wp-image-4421 aligncenter" style="margin-left: 12px; margin-right: 12px;" title="gitomer little red book of sales answers" src="http://cindyking.biz/wp-content/uploads/2009/03/gitomerlittleredbookofsalesanswers-tn.jpg" alt="gitomerlittleredbookofsalesanswers tn International Sales Best Practice   Cultural Focus" width="67" height="100" /></a></p>
</td>
<td>&#8220;<strong>Believe you will, and act as if it&#8217;s happened.</strong>&#8221; &#8211; Jeffrey Gitomer</td>
</tr>
</tbody>
</table>
<p><strong>Similarities</strong></p>
<p>Because international salespeople have to focus on answering questions about cultural differences, it is easy to forget that we also have things in common.  In international business, this common ground is usually the desire to do business together.  The basics rules of business apply across all cultures, if there is a need and desire for your product.</p>
<p><strong>Two Sides </strong></p>
<p>Remember to look at both sides of your cross-cultural encounter.</p>
<ol>
<li>Pay attention to the cultural differences to take actions needed to maintain and improve trust and credibility  <strong> </strong></li>
<li><strong>Identify the cultural similarities </strong>to find a common ground to take your sales negotiations forward. <strong> </strong></li>
</ol>
<p>We get so focused on the differences, we forget to look at the similarities.  And you can often identify similarities in most cross-cultural encounters.  For example, there are often similarities in key values in different cultures.</p>
<p>Do not focus your sales strategy on combating cultural differences.  Although you will need to address issues brought up by these cultural differences remember to keep your business focus.</p>
<ul>
<li>Why your international clients like your product and want to buy it.</li>
<li>How to communicate with your international clients in a way that gets them interested in buying</li>
<li>Integrate cultural similarities into your sales strategy</li>
</ul>
<p>This is where the similarities can help your international sales.  Many international businesses also locate the intersection, or sweet spot, between cultures and use this to their advantage.</p>
<p>Keep both the cultural differences and similarities in mind when explaining for clarity.  The right cultural focus impacts your international sales.</p>
<h3>What Is Your Experience Of This In International Sales?</h3>
<ul>
<li>What do you focus on when selling to international clients, cultural differences or similarities?</li>
<li>What techniques do you use to connect with international clients?</li>
<li>How do you adjust the cultural focus of your international sales strategy?</li>
</ul>
<p>Please share your comments below.  I&#8217;d love to hear your stories!</p>
<h3>Want To Get The Cross-Cultural Communication Tips?</h3>
<p>Two Cross-Cultural Communication Challenges are currently available:</p>
<ul>
<li><a title="cross-cultural communication" href="http://cindyking.biz/articles/cross-cultural-communication/mindset-in-cross-cultural-communication-challenge/">Expand Your Mindset</a></li>
<li><a title="clarity in cross-cultural communication" href="http://cindyking.biz/articles/cross-cultural-communication/clarity-in-cross-cultural-communication-challenge/">Get Extreme With Clarity</a></li>
</ul>
<p>Get all of the tips from these 30 &amp; 31 day challenges, and learn more about the other planned later this year:</p>
<ul>
<li><a title="Cross cultural communication challenge" href="http://cindyking.biz/resources/useful-resources/cccctips/">2009 Cross-Cultural Communication Challenges</a></li>
</ul>
<h3>All International Sales Best Practices</h3>
<p>You can find the complete list of International Sales Best Practices published to date here:</p>
<ul>
<li><a title="international sales best practices" href="http://cindyking.biz/articles/international-sales/international-sales-best-practices/">International Sales Best Practices</a></li>
</ul>
<p>Copyright Cindy King 2006-2010 - <a href="http://cindyking.biz">International Business Blog</a><br/><br/><a href="http://cindyking.biz/international-sales-best-practice-cultural-focus/">International Sales Best Practice &#8211; Cultural Focus</a></p>
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		<item>
		<title>International Sales Best Practice &#8211; Thorough Preparation</title>
		<link>http://cindyking.biz/international-sales-best-practice-thorough-preparation/</link>
		<comments>http://cindyking.biz/international-sales-best-practice-thorough-preparation/#comments</comments>
		<pubDate>Thu, 23 Jul 2009 23:00:07 +0000</pubDate>
		<dc:creator>Cindy King</dc:creator>
				<category><![CDATA[International Sales]]></category>
		<category><![CDATA[best practice]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[clarity]]></category>
		<category><![CDATA[cross-cultural sales]]></category>
		<category><![CDATA[cross-cultural selling]]></category>
		<category><![CDATA[explain]]></category>
		<category><![CDATA[global sales]]></category>
		<category><![CDATA[international competence]]></category>
		<category><![CDATA[international negotiation]]></category>
		<category><![CDATA[international sales skills]]></category>
		<category><![CDATA[international selling]]></category>
		<category><![CDATA[international skills]]></category>

		<guid isPermaLink="false">http://cindyking.biz/?p=8897</guid>
		<description><![CDATA[International Sales Best Practices There are several steps in creating clarity in cross-cultural communication for good international sales best practice. A basic step is to remember to take the time to explain things properly. And it is an easy one to forget. This is because when you are communicating with people from another culture, it [...]<p>Copyright Cindy King 2006-2010 - <a href="http://cindyking.biz">International Business Blog</a><br/><br/><a href="http://cindyking.biz/international-sales-best-practice-thorough-preparation/">International Sales Best Practice &#8211; Thorough Preparation</a></p>
]]></description>
			<content:encoded><![CDATA[<p></p><p class="note"><a href="http://cindyking.biz/articles/international-sales/international-sales-best-practices/">International Sales Best Practices</a></p>
<p><span class="drop_cap">T</span>here are several steps in creating clarity in cross-cultural communication for good international sales best practice.  A basic step is to remember to take the time to explain things properly. And it is an easy one to forget.  This is because when you are communicating with people from another culture, it is easy to think that the communication is just as easy for them as it is for you.  Unfortunately this is not always the case.</p>
<p>Good explanations are always appreciated.  Even when the other person &#8220;understands&#8221; you well enough.  Good explanations give people from different cultures the time to adapt this information to their own cultural environment.</p>
<p>There is no doubt:</p>
<ul>
<li>Clear explanations add clarity and improve momentum to your international business negotiations.</li>
</ul>
<table border="0">
<tbody>
<tr>
<td><a href="http://cindyking.biz/CCCCTipsCalenderClarity.pdf"><img style="margin-left: 10px; margin-right: 10px; margin-top: 12px; margin-bottom: 12px;" src="http://cindyking.biz/wp-content/uploads/2009/07/CCCCTipsCalendarClarity70.jpg" alt="CCCCTipsCalendarClarity70 International Sales Best Practice   Thorough Preparation" width="70" height="50" title="International Sales Best Practice   Thorough Preparation" /></a></td>
<td><a title="cross-cultural communication challenge tips" href="http://search.twitter.com/search?q=%23cccctips">CCCC Tip #24</a> -</p>
<p><strong>Break complex ideas into easy pieces and present them in a logical order</strong>.</td>
</tr>
</tbody>
</table>
<blockquote><p>This month&#8217;s series takes last month&#8217;s tips to get extreme clarity in cross-cultural communication and brings them into an international sales perspective.  Remember to download the free calender for an easy reference to all of the <a title="culture calendar" href="http://cindyking.biz/CCCCTipsCalenderClarity.pdf">30 Cross-Cultural Communication Challenge Tips </a>on clarity. Get the complete <a title="international sales best practices" href="http://cindyking.biz/articles/international-sales/international-sales-best-practices/">International Sales Best Practices series here</a>.</p></blockquote>
<p>There are many valid reasons why we might want to skip explanations or cut them short.</p>
<ul>
<li>Flights to catch</li>
<li>Eagerness to get to the rest of the conversation</li>
<li>The meeting started late</li>
<li>There are only one or two people who might need the explanations</li>
<li>The explanations are in writing and can be consulted somewhere else</li>
</ul>
<p>But the truth is, in international business when you do not take the time, at the right time, to provide clear explanations you usually have to:</p>
<ul>
<li>Spend more time catching up later</li>
<li>Sort out additional cultural misunderstandings that crop up</li>
<li>Gain lost momentum</li>
<li>Bring up other issues at the wrong time or out of sequence</li>
</ul>
<p>Well, I guess you can say that you shoot yourself in the foot when you do not take the time for good explanations.</p>
<blockquote><p>Things tend to go haywire when you do not take the time to explain things clearly and when needed.</p>
<p>This is usually when top business executives start looking frantically for a cross-cultural ninja to bring the communication back on track.</p>
<p>Yes, I know this from personal experience as I have been called in urgently on several occasions to fix problems created by others at a critical stage in international sales negotiations.  On each of these occasions the crisis was caused because explanations were needed earlier, and not delivered at the right time, or in the right way.</p></blockquote>
<h3>Cross-Cultural Communication Skills &amp; Sales Best Practices</h3>
<p>This reminds me of today&#8217;s quote from Jeffrey Gitomer&#8217;s Little Red Book Of Sales Answers.<span id="more-8897"></span></p>
<table border="0">
<tbody>
<tr>
<td><a href="http://www.gitomer.com/products/Books.html"></a></p>
<p style="text-align: center;"><a href="http://www.gitomer.com/products/Books.html"><img class="size-full wp-image-4421 aligncenter" style="margin-left: 12px; margin-right: 12px;" title="gitomer little red book of sales answers" src="http://cindyking.biz/wp-content/uploads/2009/03/gitomerlittleredbookofsalesanswers-tn.jpg" alt="gitomerlittleredbookofsalesanswers tn International Sales Best Practice   Thorough Preparation" width="67" height="100" /></a></p>
</td>
<td>&#8220;<strong>What is the best way to prepare for a sales call?  Be prepared, or be prepared to lose to someone more prepared than you are.</strong>&#8221; &#8211; Jeffrey Gitomer</td>
</tr>
</tbody>
</table>
<p>Good explanations are important in international business.  Here are a few things to think about, your explanations should be:</p>
<ul>
<li>Clear</li>
<li>Timely</li>
<li>Immediate</li>
<li>Given slowly enough to be digested in real time, or provided with the time it takes to understand them</li>
</ul>
<p>This helps you avoid cross-cultural misunderstandings and helps you to maintain the same understanding with all parties involved.  Good explanations come with good preparation.</p>
<h3>What Is Your Experience Of This In International Sales?</h3>
<ul>
<li>How well do you prepare your international sales meetings?</li>
<li>How much time to you take to prepare the explanations you need for your international sales process?</li>
<li>What are the common explanations your international clients need ?</li>
</ul>
<p>Please share your comments below.  I&#8217;d love to hear your stories!</p>
<h3>Want To Get The Cross-Cultural Communication Tips?</h3>
<p>Two Cross-Cultural Communication Challenges are currently available:</p>
<ul>
<li><a title="cross-cultural communication" href="http://cindyking.biz/articles/cross-cultural-communication/mindset-in-cross-cultural-communication-challenge/">Expand Your Mindset</a></li>
<li><a title="clarity in cross-cultural communication" href="http://cindyking.biz/articles/cross-cultural-communication/clarity-in-cross-cultural-communication-challenge/">Get Extreme With Clarity</a></li>
</ul>
<p>Get all of the tips from these 30 &amp; 31 day challenges, and learn more about the other planned later this year:</p>
<ul>
<li><a title="Cross cultural communication challenge" href="http://cindyking.biz/resources/useful-resources/cccctips/">2009 Cross-Cultural Communication Challenges</a></li>
</ul>
<h3>All International Sales Best Practices</h3>
<p>You can find the complete list of International Sales Best Practices published to date here:</p>
<ul>
<li><a title="international sales best practices" href="http://cindyking.biz/articles/international-sales/international-sales-best-practices/">International Sales Best Practices</a></li>
</ul>
<p>Copyright Cindy King 2006-2010 - <a href="http://cindyking.biz">International Business Blog</a><br/><br/><a href="http://cindyking.biz/international-sales-best-practice-thorough-preparation/">International Sales Best Practice &#8211; Thorough Preparation</a></p>
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		<slash:comments>3</slash:comments>
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		<title>International Sales Best Practice &#8211; Use Stories</title>
		<link>http://cindyking.biz/international-sales-best-practice-use-stories/</link>
		<comments>http://cindyking.biz/international-sales-best-practice-use-stories/#comments</comments>
		<pubDate>Wed, 22 Jul 2009 23:00:50 +0000</pubDate>
		<dc:creator>Cindy King</dc:creator>
				<category><![CDATA[International Sales]]></category>
		<category><![CDATA[best practice]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[clarity]]></category>
		<category><![CDATA[cross-cultural sales]]></category>
		<category><![CDATA[cross-cultural selling]]></category>
		<category><![CDATA[explain]]></category>
		<category><![CDATA[global sales]]></category>
		<category><![CDATA[international competence]]></category>
		<category><![CDATA[international negotiation]]></category>
		<category><![CDATA[international sales skills]]></category>
		<category><![CDATA[international selling]]></category>
		<category><![CDATA[international skills]]></category>

		<guid isPermaLink="false">http://cindyking.biz/?p=8898</guid>
		<description><![CDATA[International Sales Best Practices Extreme clarity in any communication is not easy to attain. In cross-cultural communication a basic level of clarity requires a attention. This is because your international clients may need explanations you are unaware of. Today we are looking at one of the easiest places to stumble into a cross-cultural misunderstanding. CCCC [...]<p>Copyright Cindy King 2006-2010 - <a href="http://cindyking.biz">International Business Blog</a><br/><br/><a href="http://cindyking.biz/international-sales-best-practice-use-stories/">International Sales Best Practice &#8211; Use Stories</a></p>
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			<content:encoded><![CDATA[<p></p><p class="note"><a href="http://cindyking.biz/articles/international-sales/international-sales-best-practices/">International Sales Best Practices</a></p>
<p><span class="drop_cap">E</span>xtreme clarity in any communication is not easy to attain. In cross-cultural communication a basic level of clarity requires a attention. This is because your international clients may need explanations you are unaware of.    Today we are looking at one of the easiest places to stumble into a cross-cultural misunderstanding.</p>
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<td><a href="http://cindyking.biz/CCCCTipsCalenderClarity.pdf"><img style="margin-left: 10px; margin-right: 10px; margin-top: 12px; margin-bottom: 12px;" src="http://cindyking.biz/wp-content/uploads/2009/07/CCCCTipsCalendarClarity70.jpg" alt="CCCCTipsCalendarClarity70 International Sales Best Practice   Use Stories" width="70" height="50" title="International Sales Best Practice   Use Stories" /></a></td>
<td><a title="cross-cultural communication challenge tips" href="http://search.twitter.com/search?q=%23cccctips">CCCC Tip #23</a> -</p>
<p><strong>Do not forget to mention the information you think is obvious</strong>.</td>
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<blockquote><p>This month&#8217;s series takes last month&#8217;s tips to get extreme clarity in cross-cultural communication and brings them into an international sales perspective.  Remember to download the free calender for an easy reference to all of the <a title="culture calendar" href="http://cindyking.biz/CCCCTipsCalenderClarity.pdf">30 Cross-Cultural Communication Challenge Tips </a>on clarity. Get the complete <a title="international sales best practices" href="http://cindyking.biz/articles/international-sales/international-sales-best-practices/">International Sales Best Practices series here</a>.</p></blockquote>
<p>When you constantly try to see things from your international clients&#8217; viewpoint, you will often realize that what is obvious to you is not obvious to everyone else.  When you realize this it is easy to provide the explanations and extra information needed by others.  This happens often in cross-cultural communication.</p>
<p>The best solution is to pay attention to the conversation and occasionally ask questions to confirm mutual understanding. But there is something else you can do&#8230;</p>
<h3>Cross-Cultural Communication Skills &amp; Sales Best Practices</h3>
<p>First, let&#8217;s look at today&#8217;s quote from Jeffrey Gitomer&#8217;s Little Red Book Of Sales Answers.<span id="more-8898"></span></p>
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<td><a href="http://www.gitomer.com/products/Books.html"></a></p>
<p style="text-align: center;"><a href="http://www.gitomer.com/products/Books.html"><img class="size-full wp-image-4421 aligncenter" style="margin-left: 12px; margin-right: 12px;" title="gitomer little red book of sales answers" src="http://cindyking.biz/wp-content/uploads/2009/03/gitomerlittleredbookofsalesanswers-tn.jpg" alt="gitomerlittleredbookofsalesanswers tn International Sales Best Practice   Use Stories" width="67" height="100" /></a></p>
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<td>&#8220;Personally, I believe the testimonial to be the strongest sales tool you can possess.&#8221; &#8211; Jeffrey Gitomer</td>
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<p>When communicating with some cultures it can still not be obvious whether they need further explanations or not.  And if they do need explanations, it is not always easy to understand exactly what they need.</p>
<p>One technique is to bring in a testimonial from another client.  This works well when the testimonial tells the story of something relevant to your international client.  Remember, testimonials are stories and they come in short and long versions:</p>
<ul>
<li>Quote</li>
<li>Short testimonial</li>
<li>Success story</li>
<li>Case Study</li>
</ul>
<p>We all respond to stories.  When your prospective client hears a story where they can identify themselves, this usually brings their questions to the surface.  </p>
<p>When you sense there is a disconnect somewhere, or questions that need to be raised, try telling a story.  This can open discussions and help you to find out which unspoken questions you need to answer.</p>
<h3>What Is Your Experience Of This In International Sales?</h3>
<ul>
<li>What stories do you tell your international clients to make the sale?</li>
<li>How do you find out what information your international clients need from you?</li>
<li>Where do you look for your international sales success stories?</li>
</ul>
<p>Please share your comments below.  I&#8217;d love to hear your stories!</p>
<h3>Want To Get The Cross-Cultural Communication Tips?</h3>
<p>Two Cross-Cultural Communication Challenges are currently available:</p>
<ul>
<li><a title="cross-cultural communication" href="http://cindyking.biz/articles/cross-cultural-communication/mindset-in-cross-cultural-communication-challenge/">Expand Your Mindset</a></li>
<li><a title="clarity in cross-cultural communication" href="http://cindyking.biz/articles/cross-cultural-communication/clarity-in-cross-cultural-communication-challenge/">Get Extreme With Clarity</a></li>
</ul>
<p>Get all of the tips from these 30 &amp; 31 day challenges, and learn more about the other planned later this year:</p>
<ul>
<li><a title="Cross cultural communication challenge" href="http://cindyking.biz/resources/useful-resources/cccctips/">2009 Cross-Cultural Communication Challenges</a></li>
</ul>
<h3>All International Sales Best Practices</h3>
<p>You can find the complete list of International Sales Best Practices published to date here:</p>
<ul>
<li><a title="international sales best practices" href="http://cindyking.biz/articles/international-sales/international-sales-best-practices/">International Sales Best Practices</a></li>
</ul>
<p>Copyright Cindy King 2006-2010 - <a href="http://cindyking.biz">International Business Blog</a><br/><br/><a href="http://cindyking.biz/international-sales-best-practice-use-stories/">International Sales Best Practice &#8211; Use Stories</a></p>
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		<title>International Sales Best Practice &#8211; Begin With A Great Glossary</title>
		<link>http://cindyking.biz/international-sales-best-practice-begin-with-a-great-glossary/</link>
		<comments>http://cindyking.biz/international-sales-best-practice-begin-with-a-great-glossary/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 23:00:43 +0000</pubDate>
		<dc:creator>Cindy King</dc:creator>
				<category><![CDATA[International Sales]]></category>
		<category><![CDATA[best practice]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[clarity]]></category>
		<category><![CDATA[cross-cultural sales]]></category>
		<category><![CDATA[cross-cultural selling]]></category>
		<category><![CDATA[explain]]></category>
		<category><![CDATA[global sales]]></category>
		<category><![CDATA[international competence]]></category>
		<category><![CDATA[international negotiation]]></category>
		<category><![CDATA[international sales skills]]></category>
		<category><![CDATA[international selling]]></category>
		<category><![CDATA[international skills]]></category>

		<guid isPermaLink="false">http://cindyking.biz/?p=8896</guid>
		<description><![CDATA[International Sales Best Practices Clear explanations can increase the quality of your international communication. This is particularly useful when communicating with people who are not native English speakers&#8230; and also with people from different English speaking countries. Cultural differences can create slightly different meanings and even a different vocabulary. In some industries the same words [...]<p>Copyright Cindy King 2006-2010 - <a href="http://cindyking.biz">International Business Blog</a><br/><br/><a href="http://cindyking.biz/international-sales-best-practice-begin-with-a-great-glossary/">International Sales Best Practice &#8211; Begin With A Great Glossary</a></p>
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			<content:encoded><![CDATA[<p></p><p class="note"><a href="http://cindyking.biz/articles/international-sales/international-sales-best-practices/">International Sales Best Practices</a></p>
<p><span class="drop_cap">C</span>lear explanations can increase the quality of your international communication.  This is particularly useful when communicating with people who are not native English speakers&#8230; and also with people from different English speaking countries.</p>
<p>Cultural differences can create slightly different meanings and even a different vocabulary.  In some industries the same words can be used with very different meanings when used in different countries.</p>
<p>Last month we looked at a great tool to help you communicate with clarity.</p>
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<td><a href="http://cindyking.biz/CCCCTipsCalenderClarity.pdf"><img style="margin-left: 10px; margin-right: 10px; margin-top: 12px; margin-bottom: 12px;" src="http://cindyking.biz/wp-content/uploads/2009/07/CCCCTipsCalendarClarity70.jpg" alt="CCCCTipsCalendarClarity70 International Sales Best Practice   Begin With A Great Glossary" width="70" height="50" title="International Sales Best Practice   Begin With A Great Glossary" /></a></td>
<td><a title="cross-cultural communication challenge tips" href="http://search.twitter.com/search?q=%23cccctips">CCCC Tip #22</a> -</p>
<p>Remember to use a glossary on your website and make it a good one.</td>
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<blockquote><p>This month&#8217;s series takes last month&#8217;s tips to get extreme clarity in cross-cultural communication and brings them into an international sales perspective.  Remember to download the free calender for an easy reference to all of the <a title="culture calendar" href="http://cindyking.biz/CCCCTipsCalenderClarity.pdf">30 Cross-Cultural Communication Challenge Tips </a>on clarity. Get the complete <a title="international sales best practices" href="http://cindyking.biz/articles/international-sales/international-sales-best-practices/">International Sales Best Practices series here</a>.</p></blockquote>
<p>A good glossary requires a fair amount of work.  It gives short, easy-to-read explanations, without a trace of ambiguity.</p>
<p>As a user, a good glossary is often a pleasure to read, even when you do not really need the explanations.  This is because a good glossary lays the foundation and makes discussion easy.</p>
<h3>Cross-Cultural Communication Skills &amp; Sales Best Practices</h3>
<p>Here is today&#8217;s quote from Jeffrey Gitomer&#8217;s Little Red Book Of Sales Answers.<span id="more-8896"></span></p>
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<td><a href="http://www.gitomer.com/products/Books.html"></a></p>
<p style="text-align: center;"><a href="http://www.gitomer.com/products/Books.html"><img class="size-full wp-image-4421 aligncenter" style="margin-left: 12px; margin-right: 12px;" title="gitomer little red book of sales answers" src="http://cindyking.biz/wp-content/uploads/2009/03/gitomerlittleredbookofsalesanswers-tn.jpg" alt="gitomerlittleredbookofsalesanswers tn International Sales Best Practice   Begin With A Great Glossary" width="67" height="100" /></a></p>
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<td>&#8220;The bottom line is conversion.  You have to convert their lack of confidence, their lack of trust, and their lack of perceived value into a sale.&#8221; &#8211; Jeffrey Gitomer</td>
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<p>A good glossary is a great international business tool.  It builds credibility and trust.  Do not underestimate the value of how a glossary can help you build credibility and trust.</p>
<p>As Jeffrey Gitomer says, sales are about conversion. This is true in domestic sales.  And it is even more important in international sales, where you usually start with an even lower level of trust, and where cultural differences create an additional handicap.  The risk of trust and credibility flying out the window without warning is omnipresent in international business.</p>
<p>This is why you need all you can get to build credibility and trust in cross-cultural sales.  A great glossary with clear explanations of the words and terms you use in your business becomes invaluable.  In many cases you can also use a glossary to explain procedures which may be different to what your international clients are used to.</p>
<p>Of course, you can:</p>
<ul>
<li>Place your glossary in an easy to find location on your website</li>
<li>Print your glossary and include it in your international marketing materials</li>
</ul>
<p>But don&#8217;t forget the extra value this resource gives to your international sales team, and how it can help them in the field when they are confronted with awkward questions.</p>
<blockquote><p>A good glossary for international clients is part of the international sales guide I recommend for businesses entering new markets.  The glossary is the first step in identifying the right language to connect with your international clients. It comes before learning how to adapt your sales process to make the international sales.</p></blockquote>
<h3>What Is Your Experience Of This In International Sales?</h3>
<ul>
<li>When was the last time you came across a good glossary?</li>
<li>How often do you need to explain your business to international clients?</li>
<li>What cultural differences have you noticed in how your international clients run their businesses?</li>
</ul>
<p>Please share your comments below.  I&#8217;d love to hear your stories!</p>
<h3>Want To Get The Cross-Cultural Communication Tips?</h3>
<p>Two Cross-Cultural Communication Challenges are currently available:</p>
<ul>
<li><a title="cross-cultural communication" href="http://cindyking.biz/articles/cross-cultural-communication/mindset-in-cross-cultural-communication-challenge/">Expand Your Mindset</a></li>
<li><a title="clarity in cross-cultural communication" href="http://cindyking.biz/articles/cross-cultural-communication/clarity-in-cross-cultural-communication-challenge/">Get Extreme With Clarity</a></li>
</ul>
<p>Get all of the tips from these 30 &amp; 31 day challenges, and learn more about the other planned later this year:</p>
<ul>
<li><a title="Cross cultural communication challenge" href="http://cindyking.biz/resources/useful-resources/cccctips/">2009 Cross-Cultural Communication Challenges</a></li>
</ul>
<h3>All International Sales Best Practices</h3>
<p>You can find the complete list of International Sales Best Practices published to date here:</p>
<ul>
<li><a title="international sales best practices" href="http://cindyking.biz/articles/international-sales/international-sales-best-practices/">International Sales Best Practices</a></li>
</ul>
<p>Copyright Cindy King 2006-2010 - <a href="http://cindyking.biz">International Business Blog</a><br/><br/><a href="http://cindyking.biz/international-sales-best-practice-begin-with-a-great-glossary/">International Sales Best Practice &#8211; Begin With A Great Glossary</a></p>
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		<slash:comments>3</slash:comments>
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