Cindy King's International Business Blog » international business definitions

Happy Holidays

Cindy King — Wed, 24 Dec 2008 23:00:14 +0000

Merry Christmas

Here is to a wonderful holiday season to everyone.

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Mindset Differences Between Offline Marketers And Online Marketers

Cindy King — Mon, 04 Aug 2008 23:00:24 +0000

International Web Marketing

I recently wrote that I have noticed a trend here in Europe towards seeking web marketers with traditional offline marketing experience. I have also already mentioned I’m currently reading Akin Arikan’s book Multichannel Marketing. It is a great read and I highly recommend it to all internet marketers. Akin Arikan uses a great way to describe the difference between Offline Marketers and Online Marketers. This is what he says:

Online Marketers have a mind-set comparable to the film Matrix. = They know how to deal with lots of data streaming in from all different sources. Offline Marketers have a mind-set comparable to the television series CSI: Crime Scene Investigation. = They know what the best questions to ask are.

This is a great analogy. Offline marketers have more experience, or at least there is more history to reference. This is why they have learned how to ask the right questions. I wonder if this explains the European hiring trend I have noticed here in Europe.

The Difference Between An eMarketer And A Geek Marketer

Cindy King — Wed, 30 Jul 2008 23:00:24 +0000

International Web Marketing

Depending on where you live, you will see more ads for eMarketers than Geek Marketers. Where I live here in France, an “e” is an easy solution to refer to anything to do with the web. I have also noticed quite a few people in North America referred to as Geek Marketers. But there is a difference.

An eMarketer

An eMarketer is a web marketer. A person who does marketing online is an eMarketer. Web marketing does involve a minimum amount of “technical” knowledge. And many eMarketers are very savvy in the more technical aspects of internet business.

A Geek Marketer

A Geek Marketer is someone who masters all of the behind the scenes technical aspects of marketing online. A Geek Marketer is also a web marketer. Many Geek Marketers are also very savvy marketers in their own right.

Cultural Differences In Marketers

Here is Europe I have noticed a trend towards seeking web marketers with traditional offline marketing experience. This is probably due to the general evolution of web marketing in Europe. In France for example, Geek Marketing is still done by the IT staff. They usually have specific technical skills but lack the more general marketing skills.

Personal Experience

I use the word eMarketer to define my services. The little “e” prefix is very common around me here in France. Also, I have extensive experience in traditional marketing. The eMarketer label seems to fit me better. This is how I came into web marketing. And I have used traditional marketing in international business development. Sure, there are times today when I feel I could call myself a Geek Marketer, but my business marketing background will always be the strongest part of my web marketing skills. There do seem to be regional variations. I would love to here your definitions of the terms related to web marketer. How about leaving them in the comments below?

5 Success Keys For Small Businesses Developing Into International Markets

Cindy King — Thu, 07 Feb 2008 14:39:21 +0000

International Business Development

As a small business would you like to have clients from exotic places? An online business can in theory open business opportunities for you all around the world. But does your website actually get your message to cross cultures? Are you actually communicating with people from afar?

Hold off a moment with your website translations.

Do you really know what you are getting yourself into? Before deciding to develop your company abroad, here are 5 success elements to things to consider.

Target – online companies need to set up localized websites to target each specific culture. You will need to have one website for each country you are targeting. This is the only way your message can be effective.

Flexibility – once you get feedback from your targeted website, you must be prepared to change your approach if necessary. Flexibility is critical throughout all of your business processes.

Awareness – As you target your foreign market, adjust your communication and business practices as needed, you will become more aware of your foreign market. Once you acquire this awareness of your foreign market you will be able to evaluate other business opportunities specific to each country.

Readiness – When you spot opportunities in a specific cultural market, you need to be ready. You will need to communicate with your prospects in a way they understand. You might need local staff or business partners.

Do you know how things are done in your target market? Even if you think you have all of the answers, there are often adjustments to be made. You must be ready to adapt to situations.

Reactivity – Once you have an international presence, the rate of your success will depend on your reactivity. Countries are different. Cultures are different. Markets are different. And this means there are different opportunities for your products and services. Reactivity to these opportunities can make your international business a success.

If you are prepared to embrace these 5 elements of a successful international development, you are ready to start the adventure of opening your company internationally.

Don’t miss this guide on Get International Clients:
- International Business Success Basics

Read more articles on International Business Definitions:
- Define International Marketing
- Define International Business

Here are a few more International Business Development articles:
- European eCommerce Market Still Strong
- Should Successful Internet Marketers Get Into International Marketing?
- Online Success? Study Traditional Paths To International Business Development For More
- Action Strategy For International Business Development
- The Business Of Content
- Brick And Mortar Companies Use Information Products For International Business Development
- Is The Expense Of Foreign Travel Stopping You From Getting International Clients?
- New International Business Development Phase Today With The Right Marketing Mix
- Boost Your Company Way Out Of Your Local Recession Field
- Case Study For Getting Your Website Visible In Japan
- Information Products Can Save Your Business In A Slow Economy
- Internet Success For An Isolated Brick and Mortar Store
- Third Transition To A Global Market Internet Business
- Internet Strategies For French PME
- International Marketing Strategy For Small Businesses – The Right Mindset
- Small Businesses Need To Take Action To Uncover International Business Opportunities

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5 Success Keys For Small Businesses Developing Into International Markets