Cindy King's International Business Blog » Get International Clients

Customizing Content For Your Clients

Cindy King — Mon, 19 Jan 2009 23:00:18 +0000

New developments on Get International Clients are keeping me busy. In 2008 I blogged about the expertise I acquired over the last 25 years as an international sales and marketing executive. And as I blogged I created a structure for my business system.

That was last year. It was all about getting the content out and finding the structure to create a backbone for my business. This year I want to take all of this information and make it:

More “sexy”
More scannable
Easier to digest

The objective?

To customize this information for today’s busy readers who also need to take away the information they need.

This is why my blogging schedule has been slower these first weeks of the year. I am busy getting things ready behind the scenes.

I did enjoy a good read earlier, where Steve Rubel says that text will remain king.

Get International Clients will soon have audios and videos in addition to the text. Get International Clients is read by business professionals. Some prefer the flexibility and choice of format. Readers come from a variety of countries.

But most of the Get International Clients readers prefer text. Short text, easy to understand. Printable text.

So the main task for 2009 is simplifying the information. This is customization of the format of the information.

Next week we will look at customizing content for different cultures.

A Question Of Mindset

Cindy King — Mon, 27 Oct 2008 23:00:55 +0000

Mindset In International Business Development

It surprises new international businesses just how much their success depends on mindset. And on the mindset of the people in their company and the mindset portrayed by the company as a whole.

French Hurdle To An International Business Mindset

What I encounter here in France is the opposite. Almost every time I venture down the street I meet a business owner who’s own mindset is stopping his own company from even venturing abroad. Now there might be a slight exaggeration there. But not much. Honestly. This is a very common occurrence.

There is a French cultural aversion to saying it is good to make money.

This cultural aversion has some funny quirks. You see, when there is a cultural difficulty to speak openly about something, sit back and watch.

Two things usually happen:

People will not be able to find the solutions easily. Simply because they cannot ask the best questions to find the best solutions.

Or they find different solutions. And this is where you usually realize just how differently your thought processes are.

Here in France, I have met many a business owner who was almost physically unable to say that he wanted to make money.

Instead the business owner usually diverts conversation back to how it is good to provide jobs for others. And if I dare prod and ask how much money he would like to make, no matter how gently, there is usually an immediate anti-American or anti-capitalist response. Veiled or unveiled.

In addition to the cultural aversion in talking about making money, companies here in France are expensive to run. From government taxes to 37 and a half work weeks… with 5 weeks statutory vacation.

So it is understandable that French businessmen appear more hesitant to attempt international business development.

So, French businessmen probably have a higher hurdle in adjusting their mindset to acquire an international business mindset.

But it is only a hurdle. And this hurdle is the hardest. Once you get over it, it is usually easy for them to acquire an international mindset.

Your International Mindset

Cultural handicaps aside, it is usually easy to start acquiring an international mindset. You simply need to jump in and take action to develop your international markets. As you come into contact with different cultures, you will need to respond.

And it is how you respond that develops your international mindset. You cannot really develop an international mindset through procrastination and inactivity.

You need the cross-cultural connection to develop your skills. It is not something you can outsource.

Read more about how you can develop your international mindset here on Get International Clients.

International business success depends on personal mindset development just as much as on good business practices.

And there is a trend in businesses needing to adapt their mindsets. If you rely on international web marketing to reach your foreign markets you will also need to adjust your mindset to do business with social media.

A flexibility and willingness to adjust your personal mindset is of great value in international business development today.

Don’t Miss The 31 Day Cross-Cultural Communication Challenge:

Take the 31 Day Cross-Cultural Communication Challenge to expand your mindset:
Download the free Cross-Cultural Communication Challenge Calendar

International Marketer Review #9

Cindy King — Sat, 19 Jul 2008 06:38:59 +0000

International Marketer Review
Interesting Links To Share

Click here for a list of previous International Marketing Reviews

Here is a list of links to other interesting articles elsewhere on the web

Welcome to the July 19, 2008 edition of the International Marketer Review.

Last week we had 9 voters in the poll.

Hans, from Catch The Posts and Wanda Grindstaff, from Creating Abundant Lifestyles tied for first place. Congratulations to both!

Wanda Grindstaff presents Millionaire Status in Much Less Than 30 Years! posted at Creating Abundant Lifestyles.

Cindy King presents Where To Fit Your Marketing Pipeline Into Your International Lead Generation Plan posted at Get International Clients, saying, “Let us look at two different aspects of your international sales system. Your lead generation system in order to increase international business. You international marketing pipeline to feed your lead generation system.”

Fiona King presents By the Numbers: 100 Online Calculators for Everything posted at Best Colleges Online.

Althought not a blog post, Prashant Shukla presents Deposit Articles – Read the the best and latest articles on the web. posted at Sherry Frewerd, saying, “Deposit Articles is a powerful article directory. Specially developed and categorized for the web masters and online community to read latest articles on diversified topics and to provide them all sort of contents for their websites as easy and convenient as possible.”

Blog Review

David presents Beat Your Competition With A Strong Personal Brand posted at Sugar Salon, saying, “About 75% of the 22 million small businesses in the U.S. are owned and managed by a single individual. The typical business reflects the solo owner’s values, tastes and personality.”

Copywriting

John W. Furst presents 4 Free Awesome Copywriting Resources posted at E-Biz Booster Blog, saying, “Most all of the experienced direct response marketers, internet marketers, and email marketers will agree that ‘copywriting’ is one of the most important skills that leads to more sales.”

Product Review

Cindy King presents Web Marketing For International Sales posted at Cindy King.

Matt OConnor presents Traffic Secrets 2.0 – Don’t Buy It! posted at Adventures In Internet Marketing.

Tips & Tricks

Brian Terry presents 7 Steps To Foolproof Website Design posted at Big Selling Website Design.

Hendry Lee presents 7 Reasons Why Numbered Blog Post Titles Work — and a Simple Formula to Create Them posted at Blog Building University, saying, “If you’ve been reading blogs and other web content for some time, you should notice a pattern in blog post titles. Popular blog posts almost always contain numbers, and most of them begin a title with a number. That’s because they work. Here are 7 reasons why, and the formula to create numbered title.”

Patrick Schwerdtfeger presents Social Media Intregration posted at Tactical Execution, saying, “Learn how to grow your business by integrating your activity on various social media platforms like facebook, twitter and utterz.”

Brian Terry presents Become A Genius Website Designer posted at Big Selling Website Design.

John Szram presents How I Made Money By Accident! posted at Internet Business Blog By John Szram.

That concludes this edition. Submit your blog article to the next edition of the international marketer review using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

More International Marketing Reviews

Here is a complete list of International Marketing Reviews

Technorati tags: the international marketer review, blog carnival.

Get International Clients Guides

Cindy King — Thu, 08 May 2008 16:56:35 +0000

Uniquely Cindy Product Reviews

Get International Clients is a resource center for:

online businesses just starting to develop their international business strategy
brick and mortar businesses starting to develop their international business and who want to harness the power of international internet marketing

Although Get International Clients covers some of the topics I write about here, it has more detailed articles and instructions than here on CindyKing.biz. CindyKing.biz is my personal blog. And Get International Clients is where I put information to really help companies get international sales.

And now I’ve started a series of Get International Clients “Guides”. Some of them are complete and some will have further information added to them.

There will be more Get International Clients Guides in the future.

It is easier to follow tips and instructions in a well crafted Guide format. And there are already a variety of Guides in progress.

Take a little time to sit back and read some interesting articles on what you can do today to get more international clients.