Cindy King's International Business Blog » foreign markets

International Business: 3 Tips On Product Marketing

Cindy King — Mon, 01 Mar 2010 23:00:06 +0000

International Business Development Strategy

In today’s economy, it seems that everyone is scrambling to keep existing clients and find new ones. And the question of getting international clients pops up.

The trouble is that some people seem to look at developing their international business with a little too much haste. The businesses that contact me for guidance on developing their international business almost always need to be reminded of the following three important points.

Find The Right Product

It’s easy to embrace international business when you already have something to sell. If you are currently selling something to local clients, it’s easy to assume you can sell it abroad.

The problem is that your assumptions may be wrong. And the problem gets bigger if you develop a marketing and sales plan based on these wrong assumptions. The sad thing is that wrong assumptions can keep you from identifying great market opportunities.

Key Point: Spend time to make sure your product is appropriate for your international market. The amount of time you need to spend on market research here depends on your business, your product and many other factors.

Tip: There’s a balancing act to do in knowing when you have too little information or whether you’re expecting too much information at this stage. You may need a little bit of international marketing flair to know when you have enough information to proceed.

Position Your Product

Even when you’ve identified what you want to sell in a new foreign market, you still need to spend time to find the best way to position your product within this new market. Your sales success depends on how well you can position your product in your international market.

Key Point: Find the right way to position your product for international sales and use this in your international sales and marketing tactics.

Tip: Different cultures respond to different emotional buttons, so always listen to learn more about these emotional buttons and improve your empathy with these clients.

Adapting Your Product

When you sell to different cultures, you may need to adapt your product to increase your sales appeal to different clients. It’s not always an easy task and there are many little things that can be overlooked.

In addition to this, adapting your product to an international market can also impact many different areas of your own business. The process can take some time to get it right.

Key Point: Give yourself time and resources to learn how to adapt your product to sell well to different cultures.

Tip: Pay close attention to your assumptions about your international market and spend time cultivating and listening to feedback from you new clients.

Successful International Business Expansion

Many businesses spend time preparing to enter a new market only to realize they need to re-work their sales and marketing once they reach the entry point.

This is a direct result of cultural differences and the challenges faced when trying to sell to people who respond to different emotional buttons and live in a different environment.

What About You?

Do you have any international business tips to share?
How are you developing your international business?
What are you doing to identify the emotional buttons that bring in international sales?

7 Reasons For Different Online Content

Cindy King — Thu, 05 Nov 2009 23:00:34 +0000

International Content Creation

I just read Denise Wakeman’s 7 Tips to Create Better Blog Posts and realized how my reading habits have changed dramatically over the last few years. I used to always take the time to read meaty articles, but not any more. I now skim through everything I read and within a few seconds decide whether I want to give it another minute or two and a second evaluation, or if I want to stop reading immediately. After the second review, I usually stop reading the article, unless it really grabs my interest. And only then will I take the time to read it properly. Yes, everything I read goes through 2 reviews before I decide to read it.

So I need white space and frequence subheads in blog posts – otherwise I cannot skim through it properly. When I skim through an article the first time I only read the title, subheads, the first couple of bullets, maybe a short callout or a quote and 2 sentence paragraphs that look interesting. That’s it… and this is not a lot of content to grab my interest, is it?

Another new habit I’ve acquired is listening to audios. Whenever I’m doing a task that does not occupy all of my brain space, I put on an audio version of something I want to read.

Multiple New Habits In Consuming Content

I’m not the only one who has changed their habits in consuming information. Many others have too. And this is not including the new habits we have of reading the different types of content now available on social media.

Social media platforms have specific atmospheres about them:

Facebook is full of networking games
LinkedIn has a business feel to most of the conversations
Twitter folk do not like sales pitches

Have you noticed the variety in content styles between each of these social media platforms?

And looking at this from the other side, from the readers point of view, there are even subgroups of further differences in how people like to consume content. When you add cultural preferences into these different ways of consuming content, things can get complicated.

Below we are going to look at the different types of content from two different angles:

Personal consumption preferences
The broader audiences you want to reach

And finally we’ll see how complex content creation can become when international audiences also listen in to what you share with the people next door to you.

3 Different Personal Preferences For Content Consumption

Here are 3 different reasons why you need different types of content in your online marketing.

1 – Connecting With People With Different Time Constraints

Let’s face it, some of us always busy for certain information. Some of us will always take the time to read certain types of information.

Who do you want to reach? What are they like? How much time do they want to spend reading your stuff?

2 – Grabbing People’s Attention With The Right Information

Sometimes the same information delivered with a slightly different point of view is all it takes to grab people’s attention.

Do you know how your readers prefer to get the information you want to share with them?

3 – Engaging With People Who Consume Your Content In Different Environments

It is easy to understand how sound should be avoided in some environments. If many of your readers use phone applications to visit your site, they will not appreciate anything slow to load. The same people who connect with you during their business hours for a certain type of content, may also like to connect with you first thing in the morning with another type of content.

Do you know where your readers prefer reading your content?

3 Different Audiences For Your Content

But you cannot only look at the personal preferences in how people want to consume your content. There are also the different ways you can target your audiences where you need different content. The next 3 points look at different factors you can use when creating your content.

4 – Bringing People To Take The Next Step Most Appropriate For Them

We all write content for a reason. What do you want your reader to do after reading your content? Different readers will be willing to take steps of various sizes.

Do you have content with the most appropriate obvous next step for your audience?

5 – Appealing To People From Different Cultures

You need different content to engage effectively with different cultures. Even when these cultures speak the same language, you will get a better response from your audience, if you use the right vocabulary and hit the emotional buttons that appeal to the specific culture you want to connect with.

Does your content speak to your audience? Can your audience easily identify themselves with what you say?

6 – Avoid Excluding International Audiences

The web is a global one and different cultures have different communication styles. What is polite and friendly in one culture, can have the opposite effect in another. What can seem insignificant in one culture can have a big impact on your communication with another cultures. This is easy to understand. But when you look closely at the content you publish online, who is it for? It is great to write for a specific audience, that’s what we should do. The question is whether there are any small things we can do to facilitate reading by international audiences.

Do you put international readers off without realizing it? Does this bother you?

Complex Global Audiences

The last thing to remember is the complexity of today’s audiences.

7 – Managing Mixed Audiences

Situations can become complex: you may have international readers who use phone applications to read your online content while your reader next door wants to take read the same content slowly with his morning coffee.

What do you do? Is there a way to publish content strategically on different social media platforms?

Getting Your Content Right

Consumption preferences for different market segments will differ for each social media platform. This is why you need to:

Adopt one social media content plan at a time
Engage with your readers to tweak it and find their preferences

You only know how to write web content when you know what, where, when and and how your reader wants to read it. But the list of different online content above shows us the two trends we also have to be aware of:

The changes in how different people deal with the amount of information they have to process
The variety of the different types of content businesses need to publish online

What about you? What do you think about your online content needs?

What are your business goals for the content you publish online?
What does your audience want to read from you online?
What different kinds of content do you need to publish online to reach international audiences?

Follow Up With Your First International Clients

Cindy King — Thu, 20 Aug 2009 23:00:36 +0000

International Business Networking

How would you like to start your international marketing with one simple tactic? One you can start using with your very first international clients. Do this one tactic and you will also:

Improve your international market intelligence
Get the information you need to get more international sales.

Many small businesses put off doing this good international marketing tactic when they first begin to get international clients. There are several reasons for this. They may:

Imagine international marketing costs more money than they may have
Simply not know how to go about marketing to foreign markets
Feel awkward around different cultures
Be afraid of making mistakes
Think it requires a lot of time
Feel inadequate with people that do not speak the same language

All of these reasons are normal the first time selling to a different country. But your first international sales can be a source of useful information to use to close more international sales.

The problem with not doing anything is that it wastes time. How many sales slip by when you waste time without taking action?

So what is this one simple thing you can do to start your international marketing?

Follow Up All International Sales By Phone

This simple action often gives you more valuable market information than any other marketing tool for new international markets.

Systematically follow up with all of your international customers.

And, the best way to follow-up for international clients is by phone. When you speak to your international clients in person, you will get much more than just feedback.

Systematically following up your international clients by phone rapidly increases your market intelligence for specific countries.
You will pick up buying patterns on different levels.
You will identify how each specific foreign market responds to your communication, your product, your offer and your positioning.
In addition, you never know what gems you may discover.

What To Say When You Follow Up

Do not approach this as a typical after-sales call. Widen your scope. Try to understand your international client’s entire sales process:

Their initial problem and the reasons behind this problem
Their motivations in looking for your particular product or service
What they need to consider
Why they were interested in your offer
Why they bought from you when they did
What are they happy about
What they would change

Instead of treating this like a survey, strike up a real conversation. Get curious and try to learn more about your international clients. Here are a few guidelines on how to call:

Call them before they forget you. Do not wait or make excuses.
Tell them how you value them as a client.
Keep track of everything. Note the details. Do not summarize or make assumptions.
Ask them to give you specifics, to explain why they say something.
Dig a little to understand what got them to buy, what motivated them, what their problem was, what they like about your product and what they did not like, and what you can do to make it better.
Keep your ears open for other marketing opportunities. Testimonials or referrals. Can you start a selection of international case studies?
Share other ways clients use your products, give different perspectives on how your product is used.
Afterward, try to find the little touch that says thank you and shows you listened to your client.

Before you start calling…

International Calls Can Go Wrong

Following up by phone sounds simple enough, right? It is. If do not forget some basic international business skills. Are you just beginning to sell to different countries? Then make sure you:

Check your time zones before dialing.
Check days considered as “weekend” days – in Middle Eastern countries.
Avoid calling on Sunday’s for Saturday/Sunday weekend countries.
Verify if the number you have is a home number, or an office number and which one is best for your client.
Do not think that you need to speak their language. If they bought from you, they must speak your language at least a little. Be attentive to how they understand you, and adjust your communication to make it easy for them.

More Out Of Your Follow Up Calls

To get the most out of your follow up calls:

First, remember to note details of the information you get back. You may not be able to identify triggers for sales until you can see a pattern. Review this information regularly.
Second, try to have the same person call to follow up. If this is not possible, try to get one person per country. And, if this is not possible, arrange for everyone involved to share their information and review it regularly.

Follow-up phone calls are a fast way to get to know new foreign markets. They are simple to do, do not take up much time, and inexpensive with today’s international phone services. This is how systematic telephone follow-up becomes a key tactic for any international market entry strategy. Now, over to you…

What is your favorite tip to follow up with international clients?
How do you follow up with your first international clients in new markets?
What stops you from following up with new international clients?

Business Blogs To Get International Clients

Cindy King — Wed, 27 May 2009 23:00:56 +0000

How To Create An International Business Blog

Earlier this week we looked at how business blogging is a sales conversion tool and for international readers they are strongest at building relationships and making the connection across distance. The question is, can you expect to get international clients out of a business blog? Is an international business blog just as good at sales conversion as a business blog can be in it’s local environment?

Well it depends on several things:

Whether you already have international clients, or not
Where you are located and where your international clients are located
What you sell and what you can sell to your international clients

How International Blogs Bring You Sales

First here are the reasons why an international blog can bring you international clients. An international business blog can:

Provide a platform to give more lifetime value to any international customers you may already have
Make it easier to evaluate specific countries to explore further
Create authority & relationships for an initial step into a foreign country
Give your business visibility to bring in opportunities to create joint ventures or foreign partnerships

In order to get beyond the connection or communication platform you need something else.

The Secret Ingredient

An international business blog can only help you make sales if you find the way to develop relationships with your international blog readers. And this will depend on who you want to reach.

To make a business blog successful in international markets requires a bit more effort. You really need to dig and sift through your online options to find the right one or ones to use to create the authentic connection with your international audience. Then you need to examine your communication strategy carefully to see how this fits in with the culture you are trying to connect with.

It is no secret. Culture-customized content gets more sales. This also means foreign language content gets more sales.

Although your end goal is to create culture-customized communication plan, you can decide to start off with one broad international communication plan. This can give you the time you need to come up with a good strategy and find the right foreign content providers. You will need to transition through to fully customized content if you are serious about developing a foreign market.

One Possible Strategy

Here is an easy first step that works for many cases:

One international business blog, targeting a broad audience
Culture targeted social media marketing to promote your blog

This can create an online synergy and give you feedback on specific markets that can be of interest to you. This process can help you make the business decision to choose which foreign markets to develop first.

Your next action would be to conduct further country-specific campaigns outside of your blog. Your blog could then become a platform for your sales conversion process. However, the distance your blog can take you along the path of sales conversion would depend on a variety of factors relative to your business.

What about you?

How are you using your blog to engage with your international clients?
What challenges do you face when using your blog to reach international markets?
What successes have you had in connecting with international clients through your blog?

Please share your comments below.

Business Blogs To Open Foreign Markets

Cindy King — Tue, 26 May 2009 23:01:26 +0000

How To Create An International Business Blog

Yesterday I wrote about how a web presence is content marketing and described how different content can be used to fulfill different business objectives. Business blogs are great sales conversion tools because you create relationships, credibility and trust through blogging. At least this is how it works in your own markets.

Are blogs still sales conversion tools in international markets?

Today let’s look at how businesses can use blogs to open foreign markets. Before seeing how a business blog can fit in with your business objectives, let’s look at three key points to consider when blogging to build international markets:

Research For Feedback Before Investment

A business blog can be used to get feedback from a wide international audience. You can:

Use tools such as polls, to stimulate feedback
Carry out integrated marketing campaigns to targeted feedback

And of course you can do this targeting international audiences.

For businesses with a longer international strategy, a business blog can be a wise investment. It can shorten your time to enter a foreign market when you do decide to expand and it can help you avoid basic cultural blunders. You can use your time blogging to:

Become familiar with international markets of interest to you
Dialog with international clients to find out how you need to adjust your marketing strategy
Identify primary regions or countries for further international development
Uncover business opportunities you cannot see from your current location

A business blog can be a powerful international market research tool. In some cases, it can also be a stepping stone to reach your international markets before further business development.

Content Marketing Adapted To Foreign Markets

A business blog can only help you open foreign markets if you adapt your content marketing to communicate well within these foreign markets. This may sound complicated and it would be with a typical company website. With a blog it is much easier than you think.

Learn to listen to other cultures

You see, good blogging practices involve writing specifically for the people reading your blog. Blogging is about dialog. Bloggers use other social media platforms, together with some basic marketing tactics, to find out what their readers are interested in. It often simply involves asking readers what they want… and listening. You can easily do the same by filtering out your international readers.

Your international readers will probably have different concerns than your domestic clients. Blogging is a great way to find out what these are. Once you know what interests your readers, and find out how they like their information, it is easy to give it to them.

Language

When adapting your content for foreign markets there is the question of language. Foreign language, culturally-customized content will always get you more sales. But can you rush into selling someone your product if they do not know you? Probably not. You need to transition into foreign language content when you are ready.

I don’t know about you, but translation in blogging definitely does not appeal to me. Good blogs have personality. I think blogs are better when they are written directly by one person instead of two, which is what happens with translation. Otherwise readers will sense the translation and you risk losing the contact with them.

I always read books and watch movies in their original version. I think I would do the same with a blog.

The choice of language raises the important question of defining very clear readership targets with specific business goals. The determining factors in your decision will be whether your company language is English or not, where you are located and where you are targeting.

An English language company can usually create a blog in English for an international audience
A non-English language company might want to look into creating a blog in English to reach a wider audience

If you are an English language company and do not have one narrow cultural target audience, it is probably not worth the investment of getting a blog written in a foreign language. At least not until you find out more about your international markets and how your business objectives fit into that market.

Social Media Relationship Builders

These first two points may, or may not, be enough reason for you to consider creating a business blog to reach your international markets. There is one more element that you must not overlook… and must not underestimate.

Blogs are social media and different cultures respond different to social media

…and this can be great news for many businesses. To me, this is reason enough to get excited about blogging for international audiences. It acts as a turbo charge to the relationship-building aspect of having a business blog.

What does this mean?

Well, when you look at the different cultural scales you can see that some cultures have higher scores than others on the cultural scale of collectivism. This usually means that they like to talk to each other. They probably have other popular social media platforms in their country. You should be able to get a business blog to work well with people from these cultures.

The reason is because your blog is a social media platform. You have the possibility of connecting with other social media platforms and engaging in the dialog with your international markets. These countries probably have different social media platforms and you will need to find out where these are, how people use them and how you can connect to them. But the potential for authentic dialog with international clients while sitting in your home office is real.

International Relationship Building Tool

After all of this, do you think that a blog is an international sales conversion tool? Can a business blog can fit in with your business objectives? And where does it fit in?

Well, when you look at these three points it become clear that a blog targeting an international audience is more about discovering your international markets and building relationships.

This does have a strong advantage over traditional international business expansion methods. You can begin to learn about your foreign markets by creating a business blog:

From your current location
Without travel
Starting with little knowledge of your international markets

And you can create relationships with your prospects and clients abroad. An international business blog can take you a certain distance along the path towards international sales conversion. But alone it has its limits. Luckily in many cultures a well-thought out social media marketing strategy might bring you even further along that path towards sales conversion. More about that in the next article.

What about you?

How are you using your blog to engage with your international clients?
What challenges do you face when using your blog to reach international markets?
What successes have you had in connecting with international clients through your blog?

Please share your comments below.

Business Blogs For Sales Conversion

Cindy King — Mon, 25 May 2009 23:00:55 +0000

How To Create An International Business Blog

Are blogs a good idea for businesses? And what about blogging to reach international markets? Before you can answer these questions you have to understand the world your clients live in.

A Content Marketing World

Today we are all multichannel users.

How many times do you Google the products and services you see in a brochure before running into a store to buy them? When you are online and come across an interesting article on a subject of interest to you, what do you do? Of course, you will stop to read it. Now what happens if someone you trust recommends something? You will believe your friend, right?

It is fair to assume that your clients do the same thing. And probably some of your international clients.

Standing from inside a business, any presence online is about content marketing. No matter where you live and where your clients live it is still about content marketing.

Do you need to be online? Most business can benefit from an online presence, even the ones that do not think so. There are a few more criteria to look at when reaching out to international readers. But let’s leave that question for another day and continue the road to blogging for sales conversion.

Presence today is no longer a static website. You need more than an online presences, you need content marketing.

Content To Stimulate Different Response From Your Reader

Let’s look at these two ways to use content marketing:

Push your information onto people
Pull people to come to you

Both of these actions can be useful to a business. You use each one of these tactics for a different purpose.

First, let’s look at the pushing. An example of this is the content in a newsletter. When you push information onto your prospects and clients, your aim is usually to keep yourself on top of their minds.

Pulling is different. This is when you create content to attract people to come to you. Ideally you create content regularly and write it so that your readers want to come back to you regularly. Your content is enticing so people want to come back for more. It is content with personality that people can relate to. It is the opposite of a long, boring technical manual. It is easy, fun and enjoyable to read. The best example here is a blog because:

Blogs are written by people
Blogs have personality
Blogs are updated regularly and can incite readers to come back regularly to see what’s new

Content For Different Business Purposes

It is only natural that if one type of content stimulates your readers differently, then you also use different content for different business purposes. The two main uses for content are:

Lead Generation
Sales Conversion

White papers are known to be great lead generation tools. Blogs are great communication platforms to get people interesting in buying.

Blogs = Sales Conversion Platforms

Of course, this sales conversion can only take place within a good business strategy. You cannot simply start blogging and expect to increase your sales. The blog is just a communication platform, your business success depends on how you use it.

Let’s look at the key reason why blogs are such a good sales conversion tool…

Relationships Make Sales

Due to the very nature of a blog, readers feel a connection to a blog much more easily than through a company website or an advertisement. This is because blogs are a social media. Blogs create dialog. When you think about it, blogs are all about relationships.

Another advantage to blogs is they can help you increase traffic. You usually update a blog more than a website adding to search engine fodder. And readers come back to look for more interesting content which further increases your online visibility. More visibility increases the number of relationships you create.

But the best benefit for businesses with a blog is that a blog can help you establish authority, credibility and trust. And this is how you can use blogs to make sales.

Your blog communication helps you to convert prospects into loyal customers. The relationship building element of blogging makes blogs a good platform to do some of key business objectives:

Sales conversion
Cultivate loyalty

Blogging Within An International Business Strategy

Do you want to know how can blogging help you open new foreign markets? Stay tuned tomorrow.

Remember, blogging is a form of social media. All good blogs have a solid social media marketing strategy. The Social Media Success Summit 2009 is starting in a few hours. If you are also attending, please hook up with me on Twitter. Let’s enjoy the full social media experience of the summit.

What about you?

How are you using your blog to engage with your international clients?
What challenges do you face when using your blog to reach international markets?
What successes have you had in connecting with international clients through your blog?

Please share your comments below.

What Are Your Words Saying To Your International Market?

Cindy King — Mon, 02 Feb 2009 23:00:35 +0000

International Content Creation

I recently critiqued a blog to give advice on how to improve readership. One of the first things that jumped out at me was that the content did not match the blog title and tag line.

Without checking the blog statistics, it is reasonable to assume that the blog readers do not stick around very long. There were just too many words on different topics.

This quick look at the words that jumped off the blog reminded me of something else…

A Graphic Keyword Tool

There is a fun tool called Wordle. Here is the Wordle of this blog:

I find the Wordle pictures very useful. It is easy to compare the words on your Wordle with your SEO keywords

…and your core business categories.

…and even more importantly, with the keywords your readers use to find you.

A mind mapping evangelist I spoke with recently, said that more that 75% of us have stronger visual memories than any of the other forms.

These words in a picture can highlight the words we need to use more.

International Keywords

It is not always easy to identify:

The keywords your international readers use
The words on your blog or website that grab his interest

International readers probably respond to different words.

It is important to think about this because finding the words that capture the attention of your international readers can help you improve your international communication.

Observation To Find The Right Words

How can you find the best words to use to grab your international readers’ attention?

This usually involves researching the online places where your international readers hang out and observing how they respond there.

The more contact you have with your international readers the better you get to know them…

…and the more familiar you become with their vocabulary.

Cross Checking Both Sets Of Words

As an international marketer, it is important to cross-check the words you hear and see your international readers using with the words you use on your blog or website.

Yes, you can do this with SEO tools. But you may not need to do as much analysis with these tools as you think, especially if :

You are already connecting with the international readers you are targeting
You already have a large amount of content targeting this audience

The problem is that the last time I looked into international SEO, this was a time consuming activity and not always as accurate as businesses want it to be.

Soft Skills And Visual Tools

Knowledge of your international clients is your best tool. And your soft skills on how you use this knowledge can get you good online results.

Visual keyword tools can give you fairly accurate feedback on how you are doing. These tools can be fun tools like Wordle. And they can also include an intelligent content analysis of your what you have online.

If you would like to have your blog critiqued for an international audience, email me at cindy@cindyking.biz

Branding And Building An International Business

Cindy King — Sun, 11 Jan 2009 23:00:03 +0000

Improve Your International Marketing

There is a word I often hear used with different definitions.

Brand

Definition Of Brand

I recently read an article by Al Ries on The Difference Between Building a Business and Building a Brand where Ries says:

What’s a brand anyway? It’s a word that stands for something in the mind of prospects. That definition, by the way, is at odds with conventional thinking.

Conventional thinking or not, I have come across many different definitions when discussing international business.

Unfortunately, I have not identified any country-specific definitions for the word “brand” or “branding”. In fact, I think people use the word “branding” with different definitions, even within one country.

In a way, the confusion on definition of the word “brand” or “branding” reminds me of the different definition people had for the word “marketing” about 15 years ago.

For some people marketing was purely creative and more like advertising.

For others it was crunching data about a specific market and analysis.

Complicating Cross-Cultural Communication

Recently, I found myself deliberately avoiding the word “brand”, simply to avoid miscommunication.

Here is where the problem arises most often:

When you first market to a new foreign country you usually need to redefine your products positioning.

Different cultures respond differently to the same product. This means that you need to identify the right product positioning for your product in every country you sell it in.

The trouble is that branding is involved in product positioning.

Branding = Product Positioning

Now if you use Ries’ definition, it works well for product positioning.

You need to find the right “thing” in the mind of your foreign prospects.

Of course, this is not the full picture. Branding is more than just product positioning.

When talking about international business development, I often need to go over the definition of branding and its scope in product positioning. And once you say the word “brand” the personal definition some people have seems to override everything.

During product positioning you need to focus on the other culture… how they perceive your product, what you need to say to them and how you can communicate with them best.

And there lies the problem…

Say the word “brand” and many people focus on their own company and the image they want to protract.

If you do this you get everything wrong.

The Rise Of Product Positioning

When businesses verify their product positioning to enter a new cultural market, they often find they need to re-position it.

Marketing to a new foreign market is cross-cultural marketing
Marketing across different cultures within one country is multicultural marketing
Marketing to one cultural group within a country is ethnic marketing

Why am I reminding you of this?

Well…

Ethnic marketing will develop more and more as the ethnic communities become proportionally greater in many leading counties in the next decades.

And one of the things ethnic marketers find is that they often need to reposition the product. Yes, even when marketing within the same country.

So, with a rise in the need for product positioning, there should be less confusion of the definition for the word “branding”.

Building Your Business

Branding is vital to create a successful business.

When talking about “brand”, many small companies only see the brand advertising side of what multi-million dollar companies do. Small companies do need branding to become successful. But remember the full definition.

When building your business, do not let different definitions of branding interfere with the work you need to do.

Focus your business strategy, and the tasks at hand, on the best practices appropriate for your business.

More To Improve Your International Marketing

Branding And Building An International Business
Marketing Maturity At Different Stages
Marketing Tactics For Different Countries

Cindy King's International Business Blog » foreign markets

International Business: 3 Tips On Product Marketing

Find The Right Product

Position Your Product

Adapting Your Product

Successful International Business Expansion

What About You?

More On International Business Development Strategy:

7 Reasons For Different Online Content

Multiple New Habits In Consuming Content

3 Different Personal Preferences For Content Consumption

1 – Connecting With People With Different Time Constraints

2 – Grabbing People’s Attention With The Right Information

3 – Engaging With People Who Consume Your Content In Different Environments

3 Different Audiences For Your Content

4 – Bringing People To Take The Next Step Most Appropriate For Them

5 – Appealing To People From Different Cultures

6 – Avoid Excluding International Audiences

Complex Global Audiences

Getting Your Content Right

More on International Content Creation:

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Follow Up With Your First International Clients

Follow Up All International Sales By Phone

What To Say When You Follow Up

International Calls Can Go Wrong

More Out Of Your Follow Up Calls

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Business Blogs To Get International Clients

How International Blogs Bring You Sales

The Secret Ingredient

One Possible Strategy

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Business Blogs To Open Foreign Markets

Research For Feedback Before Investment

Content Marketing Adapted To Foreign Markets

Social Media Relationship Builders

International Relationship Building Tool

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Business Blogs For Sales Conversion

A Content Marketing World

Content To Stimulate Different Response From Your Reader

Content For Different Business Purposes

Relationships Make Sales

Blogging Within An International Business Strategy

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What Are Your Words Saying To Your International Market?

A Graphic Keyword Tool

International Keywords

Observation To Find The Right Words

Cross Checking Both Sets Of Words

Soft Skills And Visual Tools

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Branding And Building An International Business

Definition Of Brand

Complicating Cross-Cultural Communication

Branding = Product Positioning

The Rise Of Product Positioning

Building Your Business

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