Cindy King's International Business Blog » email marketing

Marketing Segmentation

Cindy King — Thu, 30 Oct 2008 23:00:35 +0000

The need for marketing segmentation is all around us. Here are several examples of segmentation in marketing:

Web Marketing

To get the full value out of your web marketing you need to test and track your results.

A/B testing is simple enough to put in place. In fact, pay attention and you will notice that all of the most successful web marketers test their marketing results. This is how they learn how to sell to their markets online.

A testing strategy helps you learn more about your markets. It also shows you how to sell to your markets.

Just starting an international marketing campaign? Imagine starting your week with this question:

What am I going to test this week?

And if you have more than one product to promote online, you can easily begin every day with:

What am I going to test today?

The secret is learning more and adjusting your web marketing step-by-step. This is how small companies take the online advantage over big companies.

Email Marketing

Effective email marketing also involves testing and tracking results.

Direct response marketers are now testing their campaigns online first. Before investing in mailing their direct mail packages, they want to know what works best.

This is another example of segmentation for testing.

Multichannel Marketing

Today’s marketer has markets using different communication platforms, or channels. Communication through different marketing channels is an obvious necessity.

But how do you choose which channel? Well, you need to:

Pick up the conversation with your market at the right spot.
Or, continue the conversation further down the road.

This is more of a market segmentation.

International Marketing

For successful international business development you need country-specific marketing. And even culture-specific marketing.

This is also involves segmenting your marketing.

Is Marketing Segmentation Easy?

Segmentation certainly appears to be a necessity. But there is a slight barrier to segmentation. It appears to multiply the work.

It is also interesting to note the trend to avoid extra work and look for easy solutions.

Does segmentation offer an easy business advantage for the businesses that make the effort?

You can also think of segmentation as bringing more clarity. And clarity makes business easier.

International Marketing Review #23

Cindy King — Sat, 25 Oct 2008 10:55:54 +0000

International Marketing Review On Email Marketing

Here is a list of links to other interesting articles elsewhere on the web

Welcome to the 25 October 2008 edition of the International Marketing Review. This week I seem to have targeted Email, although it was really unintentional. If you have a post that you would like included in a future review, email me the link and I will try to include it. Isabel Lapointe presents Reach them, Speak their Language: Email in Recession part 1 posted at CakeMail . saying Now is a good time to really start thinking globally: “Building an international clientele can help insulate your organization from localized economic slumps.” Anna Billstrom presents Web 2.0 & Email: FriendFeed posted at Adventures in Email Marketing saying “Trolling through the Feedback room on Friendfeed, I noticed a post and a very nice feature, that again sets apart Friendfeed from their competitors. Consumer marketing systems could also learn something from this.” Laura presents Reputation: part 2 posted at Word to the Wise saying “Yesterday, I posted about reputation as a combination of measurable statistics, like bounce rates and complaint rates and spamtrap hits. But some mailers who meet those reputation numbers are still seeing some delivery problems.” Mark Brownlow presents Return of the popup subscription box? posted at Email-Marketing-Reports.com saying “Now that forward-to-a-friend and the newsletter approach are making comebacks, can we say the same of the pop-up subscription box? “Hopefully not,” I hear you say. But things have changed…” DJ Waldow presents Top 4 Reasons Why Your Email Failed posted at BrontoBlog saying “What are the components that determine success/failure of an email campaign. So, on my bike ride to work this morning, I began listing the reasons in my head and here are the Top 4 Reasons Why Your Email Failed.” Kris Hoet presents Personality matters posted at ‘Cross The Breeze saying “Personality matters. Being faceless doesn’t work anymore. The theory of PNI is that personality is the answer. Personality is the key element behind your brand and what it stands for, and the story that your products tell to your customers.” Neil Anuskiewicz presents Get your email marketing emails through the spam filters posted at StreamSend saying “Rhese are guidelines, and if your email requires reference to some of these things then you just have to be extra mindful when writing your emails.” Janine Popick presents 6 Ways to Cut Costs for Your Small Business Now posted at VR Marketing Blog saying “Since we’ve seen the stock market plunge in the past few weeks, there has never been a better time to take a closer look at how we can shave to save. So I put together a list of some things to look at, because every little bit helps.” EROI presents DMA Launches Mail and Email Opt Out Site? posted at The Email Wars saying “The DMA are building the Do Not Mail and Do Not Email list all on their own.” Kath Pay presents Long time no send? posted at The Email Marketing Blog saying “The DMA are building the Do Not Mail and Do Not Email list all on their own.” Luke Zet presents Boost Your Stumbleupon Traffic – The Ultimate Exchange posted at Progrecious saying “Each and every bloggers use stumbleupon to bring more traffic to their blogs. Usually from 200 to 400 visitors is a normal stumbleupon traffic, but have you ever thought how much more traffic can you get from them? You can literally get thousands of visitors each and every day! Of course it doesn’t happen from just one click, but it does happen with several clicks, this time several organized clicks.” Bill Nussey presents Email Marketing Strategy posted at SilverPOP. That concludes this edition of The International Marketing Review. If you have a post that you would like included in a future review, email me the link and if appropriate, I will try to include it. More International Marketing Reviews

Here is a complete list of International Marketing Reviews

International Email Marketing

Cindy King — Wed, 22 Oct 2008 23:00:19 +0000

International Web Marketing

Effective international marketing involves segmentation. You need to create country-specific messages to get more international sales.

And this can be a huge task for small businesses. But there is one avenue where country-specific marketing would actually be quite easy to set up. And this is with:

Email Marketing

International web businesses should seize this opportunity. According to Marketing Sherpa, not many people are actually doing any international email marketing. An opportunity is there.

An Opportunity To Seize

Here are some of the reasons why you should start international email marketing today:

North American companies have the upper hand for international sales, their dollar and their wares are now very cheap to customers in other countries… and this trend appears to be here for a while.
Many companies continue to increase the number of international prospects to their mailing lists.
An international client base can help businesses through rough local economies.

These benefits should put international email marketing on your priority list.

There are challenges in international email marketing. But the opportunities are also big for those who jump in now. Strategic email marketing can make the difference in a bad economy.

The Timing Is Right

There have already been several web marketing tactics that have gone through various stages of market maturity. It has always been easier to jump in early before markets get tired of a specific marketing technique. And it should not be any different with international email marketing.

The country-specific segmentation is relatively easy to implement in email marketing. This makes it a great marketing tool for a broad international audience.

With email marketing it is also easy to tweak your country-specific communication. You can use split-testing to find out what works where.

And the end result is that you will increase your country-specific market intelligence first hand through email marketing.

Remember, many companies now test their direct marketing campaigns online first. It’s faster and cheaper than with traditional direct mail. And they are doing it to test and find their best campaigns. An international email campaign can prove a valuable source of information on your foreign markets.

Why not use international email marketing to test your international markets and gain a competitive edge?

More On International Web Marketing

- Your International Marketing Choice
- International SEO For Quick Results
- Ways To Enter International Marketing
- How Too Many Contributions Spoil International Communications
- My Own Case Study – Small Business Flexibility In An Online World
- What Is Your Definition Of International Web Marketing
- Translation Agencies’ Narrow Vision