International Marketing Review #33

Cindy King — Fri, 02 Jan 2009 23:00:18 +0000

International Marketing Review – Cultural & International Links

Click here for a list of previous International Marketing Reviews

The new year has just begun. This is the time of year when people make resolutions.
And there is a new resolution for the International Marketing Review:
More synergy with social media
Each Saturday, the International Marketing Review now includes links found through my social media profiles, including Twitter, LinkedIn and Facebook.
Want to get your cultural or international link listed in this Saturday post? Ping me on Twitter @CindyKing.

Welcome to the 3 January 2009 edition of the International Marketing Review.

Apala Chavan, Douglas Gorney, Beena Prabhu & Sarit Arora present The Washing Machine That Ate My Sari – Mistakes in Cross-Cultural Design posted at interactions saying…

“The rise of emerging markets has fundamentally altered the global marketplace. Actually, it has created a global marketplace, a vast, wired network of manufacturers, programmers, and designers who can be anywhere. But consumers and users are always local. And when it comes to developing successful products and services for these users, there is an almost infinite number of ways to get it wrong. Less than half of companies competing in emerging markets have been very successful in meeting their goals, according to one recent study. Bringing a new product to an emerging and possibly untapped market is seductive. But operational investments to enter the market are steep, and failure to launch can be very, very costly.”

Seshu presents Wedding Planner Launches Social Experiment posted at Seshu Photography saying…

“The search for Bride 2.0 has begun. Can Web 2.0 and social networking stimulate a struggling economy, make 3 brides social media super stars and prove that by simply asking for help, the internet and wedding related communities will step up and lend a helping hand?”

Kathakali Chatterjee presents Cross-Cultural Power Adaptation posted at Urban Semiotic saying…

“we have wondered about getting accustomed to using various English words that are location specific and we also discussed the inconvenience caused by degrees of definition from time to time. Communication — perceived from a holistic point of view than as a mere tool of using languages or exchanging words — is a fascinating topic for deeper investigation as it encompasses the socio-cultural norms and customs of specific groups which significantly vary from one another.”

Diversity Media Services presents Just because: Playing For Change posted at Canada’s New Mainstream saying…

“Imagine a musical journey around the world, with 37 musicians from five continents who have never met; yet they collaborate for one, unified musical performance, Ben E. King’s Stand By Me.”

Michigan State University presents Culture posted at Academic Resources in International Business. This is a good presentation on culture for everyone to watch.

vast_expanse presents Los Angeles’ Multicultural Environment posted at Bukisa saying…

“Los Angeles is the largest city in the state of California and the second-largest in the entire United States. L.A. belongs to the alpha world city due to its overwhelming 3.8 million people and with an area of more than 469.1 square miles (1,214.9 square kilometers) in Southern California. Los Angeles is the seat of Los Angeles County, the most populous and most diverse county in the United States. Los Angeles was founded in the year 1781, by Spanish governor Felipe de Neve. It came to be known as El Pueblo de Nuestra Señora la Reina de los Ángeles de Porciúncula (The Village of Our Lady, the Queen of the Angels of Porciúncula).”

Christopher F. Lynch presents The Poor Lending to the Rich posted at Questions for International Business Blog saying…

“The New York Time has been running an outstanding series entitled “The Reckoning” which explores the causes of the global economic crisis. I recommend the one published this week entitled “Chinese Savings Helped Inflate American Bubble” by Mark Landler. Landler pointed out how Chinese money (from the huge export surplus due to the fixed exchange rate policy) helped the US run a risky economic policy (sharply expansive fiscal policy fueled by large deficits at the same time as an expansive monetary policy from a low interest rate policy). The first to write about the phenomenon was a leading economist (guess who?).”

Laurel Delaney presents Re-embrace Globalization posted at The Global Small Business Blog saying…

“In case you missed it, The Economist has a special edition out called The World in 2009. Pick up a copy. It’s worth a read, especially the Time to Re-embrace Globalization commentary by Jeff Immelt, chairman and chief executive of General Electric.”

And this is also the time of year that people start making predictions for the next year.
Throughout the last two previous years, 2007 and 2008, “Britney Spears” was the most searched for term on the Yahoo! Buzz Index. And US President Elect Obama only made it to number 3 on the list of most searched terms.

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International Marketing Review #33