International Marketer Review #21

Cindy King — Sat, 11 Oct 2008 09:10:16 +0000

International Marketer Review Blog Carnival
Interesting Links To Share

Here is a list of links to other interesting articles elsewhere on the web

Welcome to the 11 October 2008 edition of the International Marketer Review. Dominique Hind present Dell’s journey to listening – IdeaStorm posted at Dominique Hind’s Collective saying “Whenever anyone asks me what my favourite campaign is, I always answer with two: Dell IdeaStorm and Nike+. The reason I love Dell IdeaStorm is that Dell were a brand that was is a really bad position (financially and from an advertising/marketing perspective). Their batteries were blowing up, their customer service was really bad and there was so much negative chatter about them in the blogosphere. Rather than being a defeatest, they started to trial new marketing ideas and got involved with the online community – a community that was losing trust in the brand quickly.” Eric presents Earn $5 a Day? You Can Travel Forever posted at Travelblogs.com .saying “If you can earn $5 a day, you can travel forever.” That’s Andy the Hobo Traveler’s motto, at least. And he can talk: for close to 11 years, Andy has been perpetually traveling the globe, with no intention of returning home. Online Languages presents Marketing Practices Throughout the World posted at Online Languages Now saying “Most of the contemporary business enterprises use marketing mix when establishing their marketing strategy. The four P’s are: Product, which is cargo and passenger travel in the case, Place, which is worldwide, Price- determined by particular case and Promotion- involves many steps and techniques.” C+C Fashion presents Cross-Cultural Exploitation posted at Cross-Cultural Branding saying “Crossing-culture is a tight rope excercise and when shallowness drives the initial concept, while living in the “hub” world of fashion, editors & art directors better not even start to try.” Easton Ellsworth presents Now Entering Blog Action Day 2008 Mode posted at Visonary Blogging saying “Please, please help me. Throw your weight into Blog Action Day. Let’s pull together. Let’s change the conversation for one day and change the world – even if only a little – forever.” Jim Durbin presents When Should You Add A Social Media Consultant? posted at Social Media Headhunter saying “If you want to get involved in social media, the time to do so is months before you want to use the platform to push a message. Building a reputation in a community and laying the groundwork for search engine optimization and traffic should be occurring months before you write the first piece of code or buy your first ad. The reasoning is simple.” Connie Bensen presents Joining Techrigy & Building Community for SM2 posted at Connie Bensen saying “I’m excited about SM2 for a number of reasons! I’ve been using various tools since 2006. The trick is to efficiently identify the relevant information & respond. The other aspect is the reporting & to be honest I’m a bit of a stat’s junkie.” Sid Savara presents Am I Saving Money – Or Just Wasting My Time? posted at Sid Savara saying “Following the theme of time-management in previous posts about paying myself first with my time, saving 10 hours a week by outsourcing my cooking, and my experiment outsourcing via virtual assistants, I’ve been wondering whether some of the things I do to save money are really just wasting my time. Specifically, I wondered about waiting in long lines for cheaper gas.” Jeff Herring presents 3 Tested Tips That Expand Your “Article Reach” posted at Alex Mandossian saying “Extending the reach of your articles simply means to get your articles in front of as many eyes as possible … in as many consumable forms as possible.” That concludes this edition of The International Marketer Review. Technorati tags:

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International Marketer Review #21