Twitter

Here is my article which was first published on Social Media Examiner:

Many business owners and marketing professionals respond to the social media buzz with what Olivier Blanchard calls the “Social Media Terror Syndrome“—a wait and see approach. The next barrier is often a lack of time. And the focus becomes “how do I avoid the social media time suck?”

Here are 7 steps to help you overcome the time dilemma.

1. Set One Specific Social Media Objective

One of the reasons why people waste time on social media is because their objectives are:

• Not clearly linked to their business strategy
• Inappropriate for the environment of social media

Don’t be surprised if you find you need to participate in social media for a little while before you find the right way to use it for your business objectives. Take the time to observe your audience and learn how to connect with them on social media.

Read the Social Media Marketing Report to understand how other marketers are using social media.

Return on time investment: Before you see any return on your time investment in social media, you need know what your business can get out of it.

Don’t jump into social media with both feet and no business objective. Develop your social media presence with one clearly defined business objective in mind.

2. Find the Right Social Media Strategy for Your Business

This is what Mari Smith, the Pied Piper of Facebook, says: “The main reason people fail in social media is lack of a strategy. There’s so much confusing and conflicting advice out there, it’s easy to get lost in the social media jungle. By having a clear objective, developing a strategy to accomplish that objective, and measuring milestones along the way, you’re bound to have better results.”

• What can you say on social media that would interest your audience?
• How should you say it?
• Where should you say it?

Many businesses choose to use a blog as their central social media hub. A pivotal role is played by what Authority Blogger Chris Garrett calls Flagship Content. The truth is that your social media strategy needs to be tailored to the particular message you want to convey to your audience.

Return on time investment: When you include a clear objective in the social media strategy most appropriate for your business, it boosts your overall marketing strategy.

Don’t waste time using other people’s social media tactics. Find a social media strategy that connects your business to your audience.

3. Make Your Presence Social

Once you have defined your social media strategy, the process does not end there. It will only work if your presence is truly social and, as Rebecca Leaman says, you need to also “focus on being good online neighbors.”

A good resource to find out how to connect with your audience is Groundswell. And for ideas in creating the valuable content your business needs on social media, Jay Baer gives 7 steps to get your message right.

Return on time investment: The right message aligned with your business objective in a social media marketing strategy can save your business time spent elsewhere on sales and marketing.

Don’t waste time sending inappropriate messages. Find the right message for your business and, above all, be social.

4. Stay Focused on Your Business Strategy

Social media can be a particularly dangerous time waster because:

• It is a social environment.
• Businesses need to create a social presence and it can be hard to find the balance between business and social.

Don’t fall into traps when adapting your marketing to social media. As Chris Brogan says, the question of friending and reputation “is difficult in the face-to-face world, but it’s even harder online.”

Return on time investment: Social media marketing creates stronger relationships with the people in your market. You can use it to build trust and loyalty with more people and in less time than with most other marketing tactics.

Don’t waste time by getting sidetracked. Adapt social media to work for your business.

5. Adopt Social Media One Step at a Time

Amber Naslund says trying to be everywhere on social media is a big time waster. Social media is made up of numerous different places where people hang out, and these places all have different environments. You cannot try to be everywhere all at once and know how to act and what to say. You need to take things slowly:

• Research to find out where your business should be present.
• Observe and learn what to say.
• Listen and learn how to adapt to each different site.

Be sure to add your own social touch to all of your social media communication. Have a look at Chris Brogan’s social media task suggestions. Look at them closely and you will see how these tasks add extra value to his marketing strategy as a whole.

Return on time investment: When you choose your actions wisely and add some social juice to them, they can give you back much more than you put in.

Don’t try to jump into all social media platforms at once. Find the social media sites that work best for your business.

6. Get Extra Mileage Out of Your Social Media Marketing

Many businesses look at what the social media “stars” are doing and think they would never have the time to do the same thing. Here is the scoop: You need to get into social media before you can fully understand how your time spent can multiply in value.

Once you get your basic social media presence up and running, something very interesting happens. You begin to see little things to do to get a much wider presence on social media.

Return on time investment: The good news is that you can get extra mileage out of your daily social media actions as soon as you begin. One of the very first things you need to do when you begin marketing using social media is to set up professional listening activities. The time you spend on this aspect alone usually adds much more value to your overall sales and marketing activities than you can imagine.

Don’t waste opportunities for more visibility and buzz. Adopt the social attitude.

7. Avoid Social Media’s Fatal Attraction: The Shiny Bells and Whistles

The truth is that there is a lot of movement in the social media arena. New social media tools, applications and platforms hit the news every week. And you just do not know who the key players will be this time next year. It’s natural for businesses to hesitate in investing time in such a climate.

Return on time investment: The key is to focus on developing social skills and to integrate these into your marketing strategy. This is how you can spend your time wisely and be well-prepared as:

• Marketing becomes social
• Media habits change

Don’t focus on the social media tools. Focus on developing the social skills you need for your business to create a strong social presence.

Use Social Media to Add Extra Value to Your Current Marketing Strategy

Social media helps businesses to create stronger relationships with their clients; for instance, by creating trust agents. This trust factor can be so powerful it removes the question of time investment.

Social media marketing can save your business time when it is included within your overall marketing plan. When you add the ability to build trust, social media becomes a powerful marketing tactic not to be ignored.

These are just some examples of how to integrate social media into an overall marketing strategy to save businesses time. What other tips do you have? Please share them in the comment section below.

Copyright Cindy King 2006-2010 - International Business Blog

7 Ways to Overcome the Social Media Time Sink

International Business Networking

Business networking habits play an important role in international business.  It’s how we discover international opportunities and avoid cultural blunders.  Our business networking habits help us to learn how to do business in other cultures.

One of the important things about international business networking is that it needs to be done consistently.  It needs to become a long term habit. You cannot jump in, network for a month or two, and then stop because you think you have all the answers you need to take action.  The risk of making a cultural blunder is too great.  Consistent networking ensures that we stay current and it’s how we verify our understanding of our international markets.

This explains why networking has become second nature. And why I’ve used this networking habit to build my international business network after first connecting online.

Daily Skype Calls To Connect With New People On Twitter

At the beginning of last year I decided to implement a new business networking habit by regularly speaking to interesting people I meet on Twitter. It was simple: I tried to Skype one person every day as often as I could.

This may seem a lot, especially when you consider calls almost always last more than 30 minutes and often a full hour. But I’m lucky, the time difference plays in my favor. You see, I try to schedule these calls late in the afternoon just before wrapping up and this happens to be mornings on the other side of the Atlantic.  And I although I’m fairly flexible on the time, I always keep the calls limited to an hour.  So I aimed to spend an hour every day whenever possible to connect to someone I had never spoken to before.

The first 6 months of last year I probably averaged about 3-4 calls to new people I met on Twitter each week. After a while this lead to regular Cross-Cultural Twitter Interviews. And again I called first and got to know each person before the Twitter interview.

In the second half of the year I paid less attention to how many new people I connected with. This was partly because I started speaking to several people on a regular basis and did not keep track of how many new people I spoke to during the week.  And after 6 months of consciously choosing to spend an hour to reach out and connecting with people on Skype it simply became a habit at the end of my day.

The results?  To put it simply: this works. While networking on Skype I meet valuable people to add to my international business network. I don’t add everyone I speak to.  But I now have a great list of valuable business contacts.

Weekly Guest Posts To Connect With A Broad Audience

As last year’s business networking tactic has now become a habit, I’d like to start using another business networking tactic on a regular basis. The habit I’d like to install this year is weekly guest posting. As you may know, I already write content on a regular basis for several different blogs:

• Social Media Examiner
• Top Sales Experts
• ClickInsights
• Bloggertone
• Sales Bloggers

But I’d like to add a bit more variety to this mix to fit some of my other online activities.  Two things happened recently to make me take this decision.

Guest Posting. I read Chris Garrett’s ebook which explains how to guest post and why you should do it. It costs about $10 and yes, this is an affiliate link.  After reading this ebook I was convinced of the value in adding more variety to my guest posting.

My Blog Guest.  I discovered Ann Smarty’s online community where you can both ask for guest posts and also find blogs open to publishing your guest posts.  It’s also a great place to share guest posting tips and experiences.  Ann has set up a grading system for the blogs open to accepting guest posts.  I have to say I’m impressed with how this is set up and the quality of members there.  My Blog Guest makes it easy to find guest posting opportunities.

My Guest Posting Plan

So this year my business networking plan is to write at least 1 guest post a week in addition to my current activities.  Why?

• To reach a wider audience
• To also write articles on 2 new web marketing activities: WishList membership sites on WordPress and product launch management

My core expertise is international marketing and sales strategy for international business development through social media.  This involves several different domains of competence and I need to stay current to apply these skills online.

This is why I’ve decided to use guest posting to expand my international network within the areas of my different skills.

What about you?

• What tactics do you use to grow your international business network?
• Do you think guest posting would help your online business networking?
• Would you like me to write a guest post for you on membership site marketing or business networking for product launches?

More on International Business Networking:

• Networking With The Wrong Questions
• 2 Habits To Grow Your International Network
• The Biggest Mistake In International Networking
• Follow Up With Your First International Clients
• Online Business Networking When Cultural Communication Styles Clash

Copyright Cindy King 2006-2010 - International Business Blog

Two Great Business Networking Habits To Grow Your International Network

Social Media In International Web Marketing

There is no doubt that understanding social media is crucial for successful web marketing today. This is easy to see even if you are not an active web marketer. In fact, anyone with an internet connection is sure to notice the buzz about social media marketing. All businesses are listening.

Many People Buzzing About Social Media Marketing

It is not only about domestic marketing. Any marketing on the web has an international angle.

Last week I explained why social media marketing has to also be part of an international marketing strategy.  It is also about the very nature of social media. The social aspect of social media marketing makes this marketing tactic particularly interesting for international marketing.

As more and more businesses learn how to use the different social media platforms to reach their potential clients, there are more success stories.  Through these different success stories we see the differences in how businesses use social media and others also begin to see how to use it too.  The buzz is getting louder.

A Great Opportunity To Jump Into Social Media

In last week’s article I also told you about a great opportunity to learn all about social media marketing.

• The Social Media Success Summit 2009

I have two bits of news for you today, one good and one bad.  First the bad news…

The Social Media Success Summit 2009 is almost all sold out. That is right.  The sales have almost reached the limit of the spots available.  Social media is a hot topic.  This Success Summit is hot because there is:

• A great panel of experts lined up – the best people in social media out there
• A community-building environment with private forum to hang out with everyone – you have to experience it to understand the full dimension this brings to the event
• An opportunity for you to learn everything about social media marketing within four short weeks – live events one or two days a week plus a private forum to share, ask questions and participate on your own time during the event

If you hurry you might still get a spot, but there are some very influential people promoting this event and the seats are going fast.  I am just not sure how much longer you will be able to get in.

Win A Seat At The Success Summit

The good news: You can win a free spot by taking part in an easy competition. In fact, there are two different prizes:

Of course, I hope you understand that participating in this summit is well worth it, but the Grand Prize is a real online business booster. In case you do not know:

• This is the third Success Summit Mike Stelzner has orchestrated.  These Success Summits are unique community building web based events.  If there was someone I would like to have a social media marketing consultation from it would be Mike.
• Chris Garrett knows how to use blogs to build authority and your business.

Not signed up yet?
Sign up for the Social Media Success Summit 2009 here
Learn more about the contest here

Join The Social Media Success Summit Community

Of course, as this is Mike’s third community-building web event, and given the nature of the event itself and the personalities of the experts involved, anticipation is running high.  The Social Media Success Summit 2009 kicks off on May 26th and lasts for four weeks.  The LinkedIn group, currently open only to participants, and the private forum are up and running with some thought provoking questions there already.

I will be attending and participating in the private forums. My goal for attending this summit is to stay current on the areas where I am comfortable, and to use this month to strengthen my Facebook marketing which has always been the area of least interest to me.

As I see more and more businesses using Facebook successfully to market their activities I just do not want to be left behind. Only nine months ago I thought Twitter was for the birds; now it is the web marketing strategy that brings in the most leads for my business.

Please give me a shout if you are attending too.  I would like to share experiences.  This is fun.

Not signed up yet?
Sign up for the Social Media Success Summit 2009 here
Learn more about the contest here

Brush up your international skills… Read more on Social Media In International Web Marketing:

• Choice Of Social Media For International Markets
• Connecting With People On Twitter
• Cultural Differences In Social Media Marketing
• Guerrilla Marketing With Social Media To Enter New International Markets
• Is Social Media Changing Business Networking?
• Likability For International And Social Media Communication
• New Marketing Taints Old Networking Tactics
• Social Media Marketing Across Cultures
• Understanding Social Media For Stronger International Web Marketing

Use these skills in your international tactics on the… Get International Clients International Sales Road Map:

Step 4 – Build Your International Marketing Strategy Build… • Your web marketing • Your multichannel marketing • Your cross-cultural marketing

Step 5 – Connect With Your International Markets Connect… • With culture customized content • With trust and empathy • With strong cross-cultural communication

International Market Research • How can you find out more about your international markets? Find out more in Step 3

International Web Marketing • Do you know how to pull all of your different international marketing pieces together? Find out more in Step 4

Copyright Cindy King 2006-2010 - International Business Blog

How To Win A Free Spot At The Social Media Success Summit 2009… And Get In, Even If It Is Already Almost Sold Out

Improve Your International Web Marketing

Thank you all of you for tweeting and responding to my call for suggestions for new series on this blog.  You can read more about the contest here:

• How To Get A Free Copy Of The ProBlogger Book

Your Blog Series Suggestions

Here are the suggestions for post series on this blog:

• Ryan Deal – “Highlight tips or new things you’ve learned about dealing with international clients and what differences you see”
• Cathy Goodwin – “Writing your ezine and blog with cross-cultural sensitivity”
• Jim Lodico – “Seven Most Common Cross-Cultural Communications Mistakes”
• Pat Shaughnessy – “How different cultures handle typical sales and customer facing situations”
• Martin Lindeskog – “A dictionary with “urban” international business words that you see used in social media” & “A “gallery” with business leaders, inventors, and entrepreneurs with an international background”
• Alexis van Dam – “Images and visualizations as powerful cross-cultural communication tools”
• Jeff Louis – “Networking 101 for new businesses opening up in international markets” & “A series of country-specific online/traditional resources that an organization could use/join to expand their knowledge when entering a new international market” & “The technological breakdowns of various markets”
• Kent Beatty – “A series on multi-lingual twittering or online language learning”
• Jackie Cooper – “How to effectively enter the U.K. market” & “How to manage the social media promotion more efficiently”
• Dean Meyers – “The meanings of color/visual symbols/metaphors and historical typeface associations that can make or break communications as looking authentic/appropriate for various markets” – a large topic to cover on a regular basis, with examples (good and bad)
• Pat Richardson – “Cultural differences in music and sounds on websites”
• Dan Miranda – “A 31 Days About Cindy series” – to get to know you as a fellow blogger

I was very pleased to see the quality of our suggestions .  Thank you all!

The Winners

This was my first contest here on this blog and I went through a few bumps along the way.  was late is closing the contest.

The winners were simply chosen as:

• The best suggestions to fit this blog
• Easy for me to implement

Here are the winners and the blog series they inspire… and which you will find here soon:

Jeff Louis

• Networking 101 for new market entries
• Country-specific resources for international business intelligence
• Country profiles for the different communication channels

Jeff, thank you for three ideas that are on target with my blog. These are all topics my readers are interested in.

Pat Shaughnessy

• How different cultures handle typical sales and customer facing situations

Pat, I think this is a great topic to show the differences and the extent to which international sales people need to adapt to different sales environments.

Dean Meyers

• The cultural differences in the meanings of color

Thank you, Dean, for giving me an idea on how to approach this. It is not an easy one to tackle and yet color and design greatly influence our cultural perceptions… and buying triggers.

Martin Lindeskog

• Profiles of international businessmen and businessmen with multicultural backgrounds

Martin, I think this is a great idea. I am particularly interested in people that are doing things differently and in developing countries for example. I still need to get a handle on the idea of a dictionary of international words. I think my vision is out of focus.  I need to find the right angle beforeI can do it.

Pat Richardson

• Cultural differences in music and sounds

Pat, this is one that I find particularly useful in widening our own cultural perceptions. I always knew when I was culturally acclimatized in a foreign country.  It was when I could listen to the local Sunday afternoon music shows for grandmothers, without needing to change the channel or leave the room.  Culturally specific music always seems to take some getting used to.

Ryan Deal

• Latest tips and trends in international business

Thank you for reminding me of this simple one, Ryan. I like the idea of doing a fairly short series of recently remarked differences and repeating the series often. To keep up to date with the changes in the international business scene.

I have already sent each of the winners a private email requesting their mailing addresses. The ProBlogger books will be mailed out early next week.

More To Improve Your International Web Marketing

• 92% More Visitors In March With One Tip From The ProBlogger Book
• How One Tip From One Book Increased My Web Marketing Results
• How To Get A Free Copy Of The ProBlogger Book
• Of The Free Problogger Book Contest & New Blog Post Series

Don’t Miss:

• International Web Marketing
• Improve Your International Marketing

Copyright Cindy King 2006-2010 - International Business Blog

Winners Of The Free Problogger Book Contest & New Blog Post Series

Improve Your International Web Marketing

Want to win in a free copy of the ProBlogger book?
Simply suggest another series for this blog
6 books to win – see below

On Tuesday, I was so excited about my blogging statistics that I wrote about how implementing one tip from one book increased the number of blog visitors in March. It was almost a 100% increase, but not quite.  No more anticipation, let’s get straight to the details:

The Book On Blogging I Read In February:

The ProBlogger Book by Chris Garrett and Darren Rowse.

The One New Tip Implemented In March:

• Series posts – a 31-Day Cross-Cultural Communication Challenge

Counterize Statistics For CindyKing.biz

Here are the results for the number of visitors to this blog:

• 27457 in February 2009
• 52770 in March 2009
• = an increase of 92%

The Difference

I have been blogging every day since January 2008 and, of course, my blogging has evolved over time.  But there is only one difference in March, compared to February: a month long blog series on cross-cultural communication tips.

In March, I continued networking on Twitter, although not new,  this brought in great contacts too. In addition,

• New blog posts are tweeted automatically… this included the daily challenge posts
• All 31  cross-cultural tips were tweeted separately over the month with #cccctips

The social media channels I use for promoting my business keep me busy… in fact, so busy that I did not have time to try anything else new on the blog in March.

The ProBlogger Book

The ProBlogger book is very easy to read.  You can read my book review here.  It is also very thorough.  And one other thing… I found it very motivational.  Even though I was busy, I was inspired to implement at least one tip from the book.  Something I had not tried before.  Something to take my blogging further.

I chose to write a series.

The tag line on the ProBlogger book is: Secrets for blogging your way to a six-figure income

Now, maybe this is part of the reason why I kept putting off reading the book in the first place.  This tag line does not speak to me.  I blog to get leads for my small business.  I want to network with other businesses interested in the international business services I offer.

To me this book is more about the basics of great blogging.  It is for everyone who wants to use a blog and social media… no matter what the reason is.  Let’s face it, things change so much that you do need to understand how others are using blogs.  These same practices can often be adapted for your own needs.  If you are investing your time in blogging, it is worth doing it the best you can.

Back To Basics

In international business you often need to get back to the basics to get results.  Many people also advise businesses to develop stronger “basics” as a means to survive in today’s slow economy.  “Basics” does seem to be a buzz word right now.

And yet the ProBlogger book provides you with solid basics on blogging.

I am sure there are others out there who are like me.  You are used to blogging, but blogging is time consuming.  It is easy to think that you are covering all of the basics… even when you are not.  And the basics of good blogging lay the foundation for a great blog.  There are enough good blogging practices to try out and see what works for your blog.

This month I am reviewing more basics of good blogging.

The two authors of the ProBlogger book have other programs you might be interested in:

• Problogger’s 31 Days To Build A Better Blog – This free course starts April 6th… but you need to sign up.  Hopefully my work schedule allows me to follow this live – there is a forum too! Besides, my March series showed me that I should go back and cover the basics again.
• Chris Garrett’s Authority Blogger course – This is not free, but it extremely low priced for the value you get.  And the community itself is priceless.  This course covers the basics, and also takes you a bit further.  If you are serious about blogging, or if you are blogging for business, this is a great place to learn how to take your social media presence to an Authority Blogger level.

6 Free ProBlogger Books For The Best Suggestions

Would you like to get a free copy of the ProBlogger book?  It is easy…

Answer this question in the comments below:

What other series would you like to see here on this blog?

The series has to fall somewhere within the broad topic of:

Get International Clients with better Cross-Cultural Communication.

The deadline for your suggestions is Wednesday April 15th.

Then on Thursday April 16th through Friday April 17th we will vote for the best ones.

The books will be mailed just after that.

And of course, I hope you implement at least one of the blogging tips in the book!

More To Improve Your International Web Marketing

• 92% More Visitors In March With One Tip From The ProBlogger Book
• How One Tip From One Book Increased My Web Marketing Results
• How To Get A Free Copy Of The ProBlogger Book
• Winners Of The Free Problogger Book Contest & New Blog Post Series

>

Don’t Miss:

• International Web Marketing
• Improve Your International Marketing

Copyright Cindy King 2006-2010 - International Business Blog

92% More Visitors In March With One Tip From The ProBlogger Book

Book & Product Reviews

When the ProBlogger book came out I had been blogging daily on two blogs for about 5 months.  It immediately went on my wish list, but life got busy and I have only just read it.

• ProBlogger – Secrets for Blogging Your Way to a Six-Figure Income by Darren Rowse and Chris Garrett

Be sure to see my takeaways after reading this book and what this inspired me to give you next month.  It’s at the end of this article.

Two expert authors

Darren started ProBlogger in 2004 and is known as one of best people in the blogosphere today.

Chris has been working on the internet since the early 1990′s – before most people had even heard of the internet. Chris is known as an Authority Blogger and he is also my favorite social media expert.

Who is this book for?

All beginners.

…and anyone wondering how to improve their blogging.

People use different entry points to start bogging. This book is for all beginner bloggers. And it is also for bloggers that have already started blogging but realize they could improve their blogging and their blog.

Blogging basics

Darren and Chris cover all of the first steps any new blogger needs to know:

• Choosing a blog platform
• Domain name selection
• Deciding on a niche to target
• Basic understanding blog analytics.

ProBlogger Secrets for Blogging Your Way to a Six-Figure Income is a stand alone guide to blogging. Unlike many blogging books, it doesn’t stop with the basics.

Get more out of your blogging

Darren and Chris share their expertise to show you how to become a real pro-blogger.

ProBlogger Secrets for Blogging is also useful for bloggers that are moving on to something slightly new with their blog, like:

• Advertising on a blog
• Blog marketing
• Writing for blog networks

For me, a good example was the section on buying and selling blogs. This is something that I have no experience with and it was a good primer for me in case this comes up some time in the future. I knew that it was a common practice to place blogs on sale, but I didn’t know was that it was common for potential buyers to approach a blog owner and ask to buy an existing blog.

Put it immediately into practice

One of the things I liked the most in this book was the ProBlogger blog tips that appear throughout the book. Each tip is related to the chapter and gives the reader ideas on how to implement what is covered in each chapter. This makes it very easy to know what to do and to take action.

At the end of each chapter there is an exercise for the reader to complete.  For example, creating the listing to sell your blog. These exercises are similar to the Tips but they help the reader assimilate the content even more.

For my international readers

This book is very easy for people who speak  English as a second language.  It is far from a technical manual, and more like  an easy-to-read useful how-to guide.

What I took away from the ProBlogger book

The one thing that I have learned blogging is to regularly evaluate my blog.  You cannot sit back and think that you have mastered everything.  Blogs are social media.  You need to regularly take a look at your blog from different viewpoints.   Up to now, I usually do this every 2 or 3 months.  Over time, this process of re-evaluation is what greatly improves both your blogging and your blog.

After a quick glance through this book, I found it interesting enough to decide to use it for just that: to review my blogging on this blog.  And I’m glad I did.  I actually enjoyed reviewing my blogging practices, strategy and writing habits with this book in hand.

It has now been well over a year since I started blogging,  and yet I also still picked up quite a few valuable tips.

Yes, this was a review of the basics for me, but these are the backbone of a great blog.  What I liked most was that the experience of reviewing my blogs while reading this book was very motivational.  The Tips make you want to take action immediately.

I now have a couple of improvement projects for both this blog and Get International Clients.  The main takeaway for this blog:  more post series.

A 31 Day Challenge To Improve Your Cross-Cultural Communication

Each day during the month of March, you will have one tip to help you improve your cross-cultural communication.

Now, I usually write about cross-cultural communication for international business, but these tips will also include many cross-cultural communication basics.  So this challenge will also interest people who are not in international business.

Cross-cultural communication is a vast subject.  This challenge in March will cover one aspect and there will be three other monthly challenges later in the year.

Read more Book Reviews:

Communication For International Sales

Here are reviews of the books I have read recently to help me with communication for international sales:

• A Writer’s Guide To Powerful Paragraphs By Victor C. Pellegrino
• Content Rich By Jon Wuebben
• Get Content Get Customers by Joe Pulizzi & Newt Barrett
• Letting Go Of The Words – Writing Web Content That Works By Janice Redish
• Stories That Sell By Casey Hibbard
• The Culturally Customized Web Site By Nitish Singh And Arun Pereira
• The Magic Of Pre-Writing By Steven Osborne
• The Secret To Writing A Successful And Outstanding Blog By Liz Strauss

International Sales

Here are reviews of the books I have read recently to help me with international sales:

• All of the Little Sales Books by Jeffrey Gitomer
• Asinine Advertising By Herschell Gordon Lewis
• Influencer: The Power To Change Anything by Kerry Patterson – Joseph Grenny – David Maxfield – Ron McMillian & Al Switzler
• Sales Strategy From The Inside Out By Duane Sparks

International Web Marketing

Here are reviews of the books I have read recently to help me with international web marketing:

• Bit Literacy Productivity in the Age of Information and E-mail Overload By Mark Hurst
• Dotcomology The Science Of Making Money Online By Stone Evans
• How The Internet Works By Preston Gralla
• How to Win Sales & Influence Spiders By Catherine Seda
• Landing Page Optimization By Tim Ash
• Mastering Online Marketing By Mitch Meyerson
• Multichannel Marketing By Akin Arikan
• Online Competitive Intelligence By Helen P. Burwell
• ProBlogger by Darren Rowse and Chris Garrett
• Stats Faceslap By Ed Rivis
• The Ultimate Web Marketing Strategy By Ed Rivis
• Website Optimization by Andrew B. King

Here are some Product Reviews:

• Ed Rivis’ Stats Faceslap
• Success Chef’s Marketing E.S.P.
• The Management Tools I Use For Content Created To Be Re-Packaged
• The Ultimate Desktop Copy Coach By Tony Flores
  
• Web Video University And International Marketing
  

All of the book and product reviews here are totally unsolicited… spontaneous …and without affiliate links. These are books I have read recently and only the ones that I share with friends. So all of the reviews you find here are on books and products that I highly recommend.

Also, as these are books and products that I have recently read since, this is not a list of my all-time favorite books. Hopefully I will get around to reviewing my favorite culture and international business books sometime soon.

Use these skills in your international tactics on the…
Get International Clients International Sales Road Map:

Guide To Multichannel Marketing • Do you know how to communicate with different countries? This guide shows you how

Guide To International Web Marketing • Do you know how to pull all of your different international marketing pieces together? This guide shows you how

Step 5 – Connect With Your International Markets Connect… • With culture customized content • With trust and empathy • With strong cross-cultural communication

International Business Success Basics • Do you feel at a loss with regards to dealing with international business? This guide gives you the background information you need right from the start.

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