International Links

Here’s the weekly roundup of all of the useful and interesting links I share on Facebook and Twitter.

Cross-Cultural Topics

• The History Of White People By Nell Irvin Painter- I learned a few things in this book review.
• ‘Irresponsible’ Newspaper Experiment Issued With An Injunction Order By News Intl – Happy April 1st everyone! This was my first today, and will probably be the best one too. What other fun things have you read today?
• Astonishing Transatlantic Cultural Comparisons by Peter Baldwin - There are some interesting insights into the real picture behind cultural American & European stereotypes.
• 5 Ways to Beef Up Your International Resume - Going Global, Inc. gives some good advice on the ground work you need to do before looking for a job abroad. I like the last tip best of all which is building your international network. I’d add that you need to build a RELEVANT network. And don’t expect people to open you to their own network or recommend you unless t…hey actually know you. So you really need to work on developing relationships first.
• The Gender Wage Gap, Around the World – It definitely pays more to be a women in some countries compared to others. Women interested in International Business should read this.
• Who’s still biased? - It’s no surprise that American companies are not always happy with the diversity training they give their employees. Cross-cultural skills take enormous personal effort and commitment and you also need to be in a context where these skills are needed. So timing has to be right too. Do you think the next generations will be more cross-cultural savvy?
• Travel full-time for less than $14,000 per year - There is a long article with tons of information. Very useful if you want to take off and travel.

Facebook Business Page on Cross-Cultural Communication:

International Business

• Asian Consumers, Not U.S. Consumers, Now Lead the World - Here are examples of a change in business dynamics as emerging markets become the new kings of consumption. Have you noticed this impacting your lives?
• Dispatch from Africa by Steve Finikiotis - This is a great article on the cultural challenges when doing business in Africa and some insights into why we should care.
• A list of links about international business for small businesses on Small Business Trends – Some very good reads even if you’re a bigger business. Do you have any other links to share?
• The Corporate Stampede to Developing Nations by Joseph Quinlan – A good read with some interesting stats and comparisons on what’s happening withh American companies abroad.
• How SMBs Can Grow Their Business and Capitalize on the Rebounding Economy – a good read with tips for businesses via Laurel Delaney
• The Trick to Getting Meetings in India – Here’s a useful read if you are doing business in India. What other countries are you interested in?
• Three Ways to Fish in the Global Talent Pool – A great read on how international businesses need to build the right teams today. The situation has changed due to a variety of factors including our changing demographics.

Facebook Business Page on International Business:

International Marketing

• Showcase Of Web Design In China: From Imitation To Innovation – A good review of web design in China based on interviews of 6 local experts.
• Global Wellbeing Surveys Find Nations Worlds Apart - ”There is a clear wellbeing divide between the wealthier countries of
  northern, western, and central Europe and some poorer countries within eastern and southern Europe.”
• Too Few Diversity Dollars on Madison Avenue – There’s a list of US diversity milestones here to look at. I wonder how an evolution in international online marketing will impact American diversity marketing. More companies will have to integrate cross-cultural marketing to reach new online markets. What do you think?
• How’s the craic? 10 Tips for Cross Cultural Marketing – Some great cross-cultural marketing tips on Bloggertone. What other tips would you add?

Facebook Business Page on International Marketing:

International Sales

• The Secret to Exporting Part 1 – You Gotta Have a Plan (but not an extensive one) - This is the first part of a mini-series.
• How The Mighty Succeed Globally – Read this presentation by Laurel Delaney to find out the next level of countries you should be following beyond BRIC countries. What are you doing to improve your international sales?
• India delivers growth for Domino’s Pizza - Some insidghts into the international growth of Domino’s Pizza. There are several interesting links in here too.

Facebook Business Page on International Sales:

International Social Media

• Why Japan is the king of mobile: the stats and facts - This is well worth reading whether you are marketing to Japanese or interested in mobile markets for International Social Media. Are you using mobile marketing yet?
• Did You Know 4.0 – This is the first time I’ve come across this YouTube video. Some great stats here showing why mobile is so important today.
• Here’s Why The Next Year And A Half Is Critical In The Smartphone Wars – Here’s Why The Next Year And A Half Is Critical In The Smartphone Wars
• Web Globalization 2010: How Many Languages is Enough? – Read this if you are wondering about foreign language content for your website. How many languages does your website need today?
• Where is China’s fast-track IDN? – This article is a reminder of the changes to come, not only for Chinese URLs, but also for other countries.
• Why Internet connections are fastest in South Korea – “Countries with fast, cheap Internet connections tend to have more competition”. Are you happy with the speed of your internet connection?

Facebook Business Page on International Social Media:

Now It’s Your Turn

• What about you? Did you find any interesting links recently?
• What do these international and cross-cultural links inspire for you?
• Which international link is your favorite?

Copyright Cindy King 2006-2010 - International Business Blog

International Links: Week 13 2010

Book Reviews

A friend of mine, Shane Gibson sent me a digital copy of Sociable! the book he wrote together with Stephen Jagger and it’s just come out today, so I thought I’d share some thoughts in a short book review here today.

There is a quote in Sociable! that jumped out at me:

“Change happens in an instant, it just takes us a while to adjust” – Anthony Robbins

I think this is how most people feel about social media. Shane and Stephen have written a great book for businesses who are having difficulty adjusting to the change in how people want to do business today. Sociable! shows you how to approach social media and mix it with live encounters with your audience to really get the benefit out of the time you spend on social media.

And the best part is the action plan at the end of the book with detailed guidelines for businesses to implement social media marketing and social networking.

What to know more? Here’s an audio MP3 of the first chapter of Sociable! to give you a sample.

Curious about why Shane and Stephen called the book Sociable? Listen to the audio interview here where Shane shares insights into some Canadian colloquialisms.

Read more Book Reviews:

Communication

Here are reviews of the books I have read recently to help me with communication for international sales:

• A Writer’s Guide To Powerful Paragraphs By Victor C. Pellegrino
• Content Rich By Jon Wuebben
• Get Content Get Customers by Joe Pulizzi & Newt Barrett
• Letting Go Of The Words – Writing Web Content That Works By Janice Redish
• Stories That Sell By Casey Hibbard
• The Culturally Customized Web Site By Nitish Singh And Arun Pereira
• The Magic Of Pre-Writing By Steven Osborne
• The Secret To Writing A Successful And Outstanding Blog By Liz Strauss

Sales

Here are reviews of the books I have read recently to help me with international sales:

• All of the Little Sales Books by Jeffrey Gitomer
• Asinine Advertising By Herschell Gordon Lewis
• Influencer: The Power To Change Anything by Kerry Patterson – Joseph Grenny – David Maxfield – Ron McMillian & Al Switzler

Web Marketing

Here are reviews of the books I have read recently to help me with international web marketing:

• Bit Literacy Productivity in the Age of Information and E-mail Overload By Mark Hurst
• Dotcomology The Science Of Making Money Online By Stone Evans
• How The Internet Works By Preston Gralla
• How to Win Sales & Influence Spiders By Catherine Seda
• Landing Page Optimization By Tim Ash
• Mastering Online Marketing By Mitch Meyerson
• Multichannel Marketing By Akin Arikan
• Online Competitive Intelligence By Helen P. Burwell
• ProBlogger by Darren Rowse and Chris Garrett
• Stats Faceslap By Ed Rivis
• The Ultimate Web Marketing Strategy By Ed Rivis
• Website Optimization by Andrew B. King

Copyright Cindy King 2006-2010 - International Business Blog

Book Review: Sociable! By Shane Gibson & Stephen Jagger

Improve Your International Web Marketing

Want to win in a free copy of the ProBlogger book?
Simply suggest another series for this blog
6 books to win – see below

On Tuesday, I was so excited about my blogging statistics that I wrote about how implementing one tip from one book increased the number of blog visitors in March. It was almost a 100% increase, but not quite.  No more anticipation, let’s get straight to the details:

The Book On Blogging I Read In February:

The ProBlogger Book by Chris Garrett and Darren Rowse.

The One New Tip Implemented In March:

• Series posts – a 31-Day Cross-Cultural Communication Challenge

Counterize Statistics For CindyKing.biz

Here are the results for the number of visitors to this blog:

• 27457 in February 2009
• 52770 in March 2009
• = an increase of 92%

The Difference

I have been blogging every day since January 2008 and, of course, my blogging has evolved over time.  But there is only one difference in March, compared to February: a month long blog series on cross-cultural communication tips.

In March, I continued networking on Twitter, although not new,  this brought in great contacts too. In addition,

• New blog posts are tweeted automatically… this included the daily challenge posts
• All 31  cross-cultural tips were tweeted separately over the month with #cccctips

The social media channels I use for promoting my business keep me busy… in fact, so busy that I did not have time to try anything else new on the blog in March.

The ProBlogger Book

The ProBlogger book is very easy to read.  You can read my book review here.  It is also very thorough.  And one other thing… I found it very motivational.  Even though I was busy, I was inspired to implement at least one tip from the book.  Something I had not tried before.  Something to take my blogging further.

I chose to write a series.

The tag line on the ProBlogger book is: Secrets for blogging your way to a six-figure income

Now, maybe this is part of the reason why I kept putting off reading the book in the first place.  This tag line does not speak to me.  I blog to get leads for my small business.  I want to network with other businesses interested in the international business services I offer.

To me this book is more about the basics of great blogging.  It is for everyone who wants to use a blog and social media… no matter what the reason is.  Let’s face it, things change so much that you do need to understand how others are using blogs.  These same practices can often be adapted for your own needs.  If you are investing your time in blogging, it is worth doing it the best you can.

Back To Basics

In international business you often need to get back to the basics to get results.  Many people also advise businesses to develop stronger “basics” as a means to survive in today’s slow economy.  “Basics” does seem to be a buzz word right now.

And yet the ProBlogger book provides you with solid basics on blogging.

I am sure there are others out there who are like me.  You are used to blogging, but blogging is time consuming.  It is easy to think that you are covering all of the basics… even when you are not.  And the basics of good blogging lay the foundation for a great blog.  There are enough good blogging practices to try out and see what works for your blog.

This month I am reviewing more basics of good blogging.

The two authors of the ProBlogger book have other programs you might be interested in:

• Problogger’s 31 Days To Build A Better Blog – This free course starts April 6th… but you need to sign up.  Hopefully my work schedule allows me to follow this live – there is a forum too! Besides, my March series showed me that I should go back and cover the basics again.
• Chris Garrett’s Authority Blogger course – This is not free, but it extremely low priced for the value you get.  And the community itself is priceless.  This course covers the basics, and also takes you a bit further.  If you are serious about blogging, or if you are blogging for business, this is a great place to learn how to take your social media presence to an Authority Blogger level.

6 Free ProBlogger Books For The Best Suggestions

Would you like to get a free copy of the ProBlogger book?  It is easy…

Answer this question in the comments below:

What other series would you like to see here on this blog?

The series has to fall somewhere within the broad topic of:

Get International Clients with better Cross-Cultural Communication.

The deadline for your suggestions is Wednesday April 15th.

Then on Thursday April 16th through Friday April 17th we will vote for the best ones.

The books will be mailed just after that.

And of course, I hope you implement at least one of the blogging tips in the book!

More To Improve Your International Web Marketing

• 92% More Visitors In March With One Tip From The ProBlogger Book
• How One Tip From One Book Increased My Web Marketing Results
• How To Get A Free Copy Of The ProBlogger Book
• Winners Of The Free Problogger Book Contest & New Blog Post Series

>

Don’t Miss:

• International Web Marketing
• Improve Your International Marketing

Copyright Cindy King 2006-2010 - International Business Blog

92% More Visitors In March With One Tip From The ProBlogger Book

Improve Your International Web Marketing

During the month of March, my eyes have been glued to the Counterize statistics for this blog.   And specifically, the visitor statistics.

Now the month is not quite over, and I want to give you a screen shot of  the graph I have been monitoring. But these results just keep climbing by the hour… so of course, I want to see where the counter will end tonight, to give you the results for the full month of March.

The one thing that is obvious is that the number of visitors to this blog increased dramatically. I am not sure where it will end tonight, but it is:

• Not that far from a 100% increase in the number of visitors this month compared to last month’s visitors.

Unfortunately I have a few business meetings in Paris tomorrow and cannot show you this month’s traffic results straight away. But look out for my post on Thursday. You will see why I have been so excited.

Now, as soon as I started seeing these results I wondered why.

• What is so different about this month?  What happened?

Things You Learn From Books

This was a fairly easy question to answer.

• I have only done one thing differently this month. Just one.

I will let you in on part of the secret…

Some of you may have noticed the new list of “Resources” in the right sidebar. Well, I just added this list of resources to share with you after seeing these March results.

• One of the links there is to the “Book Reviews” I have done here on this blog.

Yes, the reason why the number of blog visitors increased this month is because I implemented one,  just one, tip after reading one of these books.

Despite the great results I do feel rather stupid.  You see, the book I read came out last year.  I thought this book was only for beginners and not for people like me with a little more experience, so I kept putting it aside.  Other books got on top of my reading list and I only got around to reading this particular book in February.

Details In Two Days

Don’t worry.  Thursday I will give you the details on:

• The book I read
• The single tip I implemented in March
• The results this one tip has had on my blog readership

Free Copies Of This Book

Plus, I would like to share this book with you.

So I am working on a way to give away several copies of the same book.  More about that on Thursday.

Put Good Advice Into Action

This book was an easy read.  And I found it so motivating that I decided to take the time and implement just one tip from the book.  As I said, I am not a beginner, but there were still several tips and bits of advice that I have not got around to implementing myself.  I simply chose one of these tips.

This reminded me of the advice I have often heard before:

• When you read a book, only aim to take away 2 or 3 nuggets and use them.  Take action.  Do not try to take away everything from the book.  Limit yourself… but do take action and implement them.

Of course, I understood the logic behind this.  In today’s busy world, it is hard to keep up with all of the reading I would like to do.  And sometimes it even appears harder to keep current and competitive.  This bit of advice now resonates loudly with me and I will try to follow this more in the future.

Stay tuned for Thursday post…  hopefully you will put this same tip into action and increase the number of visitors to your blog as much as I did in March.

And if you want to improve your web marketing, I will be giving away several copies of this same book… so you can read it and look for the nuggets you want to take away..

More To Improve Your International Web Marketing

- Connecting With People On Twitter
- New Marketing Taints Old Networking Tactics
- Is Social Media Changing Business Networking?
- More Segmentation = More International Sales
- Likability For International And Social Media Communication
- Choice Of Social Media For International Markets
- Social Media Marketing Across Cultures
- Cultural Differences In Social Media Marketing
- What Is Marketing?
- International Article Marketing
- Marketing Segmentation
- International Email Marketing
- Your International Marketing Choice
- International SEO For Quick Results
- Ways To Enter International Marketing
- How Too Many Contributions Spoil International Communications
- My Own Case Study – Small Business Flexibility In An Online World
- What Is Your Definition Of International Web Marketing
- Translation Agencies’ Narrow Vision

Copyright Cindy King 2006-2010 - International Business Blog

How One Tip From One Book Increased My Web Marketing Results

Book & Product Reviews

It is hard to miss the current  marketing trends:

• Customer-centric environment
• Social media
• Multichannel marketing

The one thing that businesses use throughout all of the current marketing trends in content.  Content connects businesses with their customers.

Get Content Get Customers by Joe Pulizzi & Newt Barrett covers one of the most critical subjects marketers need to understand today:

Content Marketing

Definition:  “Content marketing is the art of understanding exactly what your customers need to know and delivering it to them in a relevant and compelling way.”

I  bought this book  last summer,  just after it came out.  I had been waiting for it to come out.  It has taken a while for me to read this, or should I say re-read.  I kept returning to dip into it.  So this book review is long overdue.

What Content?

This book explains how content today is more than interruption marketing based on content about your products.  Today businesses need to also provide content on:

• Best practices
• Case studies
• Success stories
• Thought leadership
• White papers

The Advantages Of Content Marketing

Joe Pulizzi & Newt Barrett believe we are now in the middle of a full-fledged content marketing revolution.  This is because in today’s customer-centric environment, content marketing:

• Gets customers to invite you to interact with them
• Creates relationships with your customers that go beyond the sale
• Builds trust
• Enhances the experience and value businesses give their customers

Many businesses are finding that they can side-step the traditional media and advertising companies.  Their own content marketing is bringing in the same results

Reasons To Adopt Content Marketing

After reading Get Content Get Customers you will want to adopt content marketing.  Chapter 2 gives you six reasons why:

1. Buyers no longer find traditional media as credible as in the past
2. Traditional media methods are not working as they used to
3. Media companies are struggling to provide quality content
4. Sales have become more challenging
5. Content marketing is even within a small company’s means
6. Customers know the difference between valuable content and anything else

Mindset To Connect With Your Customers

I was not surprised to read about the importance of mindset within a content marketing strategy.  Mindset is also critical in cross-cultural marketing… and it is always about connecting with people.  And the mindsets of the individuals within a company all count.

This chapter alone makes it worth buying the book.  Most marketers know they need content today.  But they do not know how to implement an effective content strategy.  Get Content Get Customers shows you how to think like a publisher and how to use the B.E.S.T. Formula to create a content marketing roadmap.

• BEST = Behavioral – Essential – Strategic – Targeted

The “How To” Guidelines

Chapters 4, 5 and 6 show you how to create your content marketing strategy.

There is a very useful chapter on how to choose the type of content that matches your overall business strategy.  I actually use this as a quick reference resource when I am not quite clear which when to use print publications and when to use online publications.

Get Content Get Customers goes into detail about how you create content according to your business strategy:

• Content to get you the results you want

There are also easy-to-follow guidelines on how to put the marketing into the content.

Case Studies

This is not all.  At least half of the book is a series of case studies.  Sixteen in all.  Each case study gives you content marketing takeaways.

The book ends with a fictitious in-depth case study to help you develop your own content marketing strategy.

Who Should Read This Book

Every marketer today needs to become a content marketer.

The truth is that many businesses have not yet become accustomed to marketing in this new customer-centric environment. There are several new marketing tactics in play.  And marketers find it difficult to put a content marketing strategy in place simply because this is not how marketing was done in the past.

This book:

• Simplifies the process of developing a successful content marketing strategy
• Shows you how to put it into action

Numerous case studies give you a broad vision of how businesses are using content marketing today.

Read more Book Reviews:

Communication For International Sales

Here are reviews of the books I have read recently to help me with communication for international sales:

• A Writer’s Guide To Powerful Paragraphs By Victor C. Pellegrino
• Content Rich By Jon Wuebben
• Get Content Get Customers by Joe Pulizzi & Newt Barrett
• Letting Go Of The Words – Writing Web Content That Works By Janice Redish
• Stories That Sell By Casey Hibbard
• The Culturally Customized Web Site By Nitish Singh And Arun Pereira
• The Magic Of Pre-Writing By Steven Osborne
• The Secret To Writing A Successful And Outstanding Blog By Liz Strauss

International Sales

Here are reviews of the books I have read recently to help me with international sales:

• All of the Little Sales Books by Jeffrey Gitomer
• Asinine Advertising By Herschell Gordon Lewis
• Influencer: The Power To Change Anything by Kerry Patterson – Joseph Grenny – David Maxfield – Ron McMillian & Al Switzler
• Sales Strategy From The Inside Out By Duane Sparks

International Web Marketing

Here are reviews of the books I have read recently to help me with international web marketing:

• Bit Literacy Productivity in the Age of Information and E-mail Overload By Mark Hurst
• Dotcomology The Science Of Making Money Online By Stone Evans
• How The Internet Works By Preston Gralla
• How to Win Sales & Influence Spiders By Catherine Seda
• Landing Page Optimization By Tim Ash
• Mastering Online Marketing By Mitch Meyerson
• Multichannel Marketing By Akin Arikan
• Online Competitive Intelligence By Helen P. Burwell
• ProBlogger by Darren Rowse and Chris Garrett
• Stats Faceslap By Ed Rivis
• The Ultimate Web Marketing Strategy By Ed Rivis
• Website Optimization by Andrew B. King

Here are some Product Reviews:

• Ed Rivis’ Stats Faceslap
• Success Chef’s Marketing E.S.P.
• The Management Tools I Use For Content Created To Be Re-Packaged
• The Ultimate Desktop Copy Coach By Tony Flores
  
• Web Video University And International Marketing
  

All of the book and product reviews here are totally unsolicited… spontaneous …and without affiliate links. These are books I have read recently and only the ones that I share with friends. So all of the reviews you find here are on books and products that I highly recommend.

Also, as these are books and products that I have recently read since, this is not a list of my all-time favorite books. Hopefully I will get around to reviewing my favorite culture and international business books sometime soon.

Use these skills in your international tactics on the…
Get International Clients International Sales Road Map:

Guide To Multichannel Marketing • Do you know how to communicate with different countries? This guide shows you how

Guide To International Web Marketing • Do you know how to pull all of your different international marketing pieces together? This guide shows you how

Step 5 – Connect With Your International Markets Connect… • With culture customized content • With trust and empathy • With strong cross-cultural communication

International Business Success Basics • Do you feel at a loss with regards to dealing with international business? This guide gives you the background information you need right from the start.

Copyright Cindy King 2006-2010 - International Business Blog

Get Content Get Customers by Joe Pulizzi & Newt Barrett

Book & Product Reviews

When the ProBlogger book came out I had been blogging daily on two blogs for about 5 months.  It immediately went on my wish list, but life got busy and I have only just read it.

• ProBlogger – Secrets for Blogging Your Way to a Six-Figure Income by Darren Rowse and Chris Garrett

Be sure to see my takeaways after reading this book and what this inspired me to give you next month.  It’s at the end of this article.

Two expert authors

Darren started ProBlogger in 2004 and is known as one of best people in the blogosphere today.

Chris has been working on the internet since the early 1990′s – before most people had even heard of the internet. Chris is known as an Authority Blogger and he is also my favorite social media expert.

Who is this book for?

All beginners.

…and anyone wondering how to improve their blogging.

People use different entry points to start bogging. This book is for all beginner bloggers. And it is also for bloggers that have already started blogging but realize they could improve their blogging and their blog.

Blogging basics

Darren and Chris cover all of the first steps any new blogger needs to know:

• Choosing a blog platform
• Domain name selection
• Deciding on a niche to target
• Basic understanding blog analytics.

ProBlogger Secrets for Blogging Your Way to a Six-Figure Income is a stand alone guide to blogging. Unlike many blogging books, it doesn’t stop with the basics.

Get more out of your blogging

Darren and Chris share their expertise to show you how to become a real pro-blogger.

ProBlogger Secrets for Blogging is also useful for bloggers that are moving on to something slightly new with their blog, like:

• Advertising on a blog
• Blog marketing
• Writing for blog networks

For me, a good example was the section on buying and selling blogs. This is something that I have no experience with and it was a good primer for me in case this comes up some time in the future. I knew that it was a common practice to place blogs on sale, but I didn’t know was that it was common for potential buyers to approach a blog owner and ask to buy an existing blog.

Put it immediately into practice

One of the things I liked the most in this book was the ProBlogger blog tips that appear throughout the book. Each tip is related to the chapter and gives the reader ideas on how to implement what is covered in each chapter. This makes it very easy to know what to do and to take action.

At the end of each chapter there is an exercise for the reader to complete.  For example, creating the listing to sell your blog. These exercises are similar to the Tips but they help the reader assimilate the content even more.

For my international readers

This book is very easy for people who speak  English as a second language.  It is far from a technical manual, and more like  an easy-to-read useful how-to guide.

What I took away from the ProBlogger book

The one thing that I have learned blogging is to regularly evaluate my blog.  You cannot sit back and think that you have mastered everything.  Blogs are social media.  You need to regularly take a look at your blog from different viewpoints.   Up to now, I usually do this every 2 or 3 months.  Over time, this process of re-evaluation is what greatly improves both your blogging and your blog.

After a quick glance through this book, I found it interesting enough to decide to use it for just that: to review my blogging on this blog.  And I’m glad I did.  I actually enjoyed reviewing my blogging practices, strategy and writing habits with this book in hand.

It has now been well over a year since I started blogging,  and yet I also still picked up quite a few valuable tips.

Yes, this was a review of the basics for me, but these are the backbone of a great blog.  What I liked most was that the experience of reviewing my blogs while reading this book was very motivational.  The Tips make you want to take action immediately.

I now have a couple of improvement projects for both this blog and Get International Clients.  The main takeaway for this blog:  more post series.

A 31 Day Challenge To Improve Your Cross-Cultural Communication

Each day during the month of March, you will have one tip to help you improve your cross-cultural communication.

Now, I usually write about cross-cultural communication for international business, but these tips will also include many cross-cultural communication basics.  So this challenge will also interest people who are not in international business.

Cross-cultural communication is a vast subject.  This challenge in March will cover one aspect and there will be three other monthly challenges later in the year.

Read more Book Reviews:

Communication For International Sales

Here are reviews of the books I have read recently to help me with communication for international sales:

• A Writer’s Guide To Powerful Paragraphs By Victor C. Pellegrino
• Content Rich By Jon Wuebben
• Get Content Get Customers by Joe Pulizzi & Newt Barrett
• Letting Go Of The Words – Writing Web Content That Works By Janice Redish
• Stories That Sell By Casey Hibbard
• The Culturally Customized Web Site By Nitish Singh And Arun Pereira
• The Magic Of Pre-Writing By Steven Osborne
• The Secret To Writing A Successful And Outstanding Blog By Liz Strauss

International Sales

Here are reviews of the books I have read recently to help me with international sales:

• All of the Little Sales Books by Jeffrey Gitomer
• Asinine Advertising By Herschell Gordon Lewis
• Influencer: The Power To Change Anything by Kerry Patterson – Joseph Grenny – David Maxfield – Ron McMillian & Al Switzler
• Sales Strategy From The Inside Out By Duane Sparks

International Web Marketing

Here are reviews of the books I have read recently to help me with international web marketing:

• Bit Literacy Productivity in the Age of Information and E-mail Overload By Mark Hurst
• Dotcomology The Science Of Making Money Online By Stone Evans
• How The Internet Works By Preston Gralla
• How to Win Sales & Influence Spiders By Catherine Seda
• Landing Page Optimization By Tim Ash
• Mastering Online Marketing By Mitch Meyerson
• Multichannel Marketing By Akin Arikan
• Online Competitive Intelligence By Helen P. Burwell
• ProBlogger by Darren Rowse and Chris Garrett
• Stats Faceslap By Ed Rivis
• The Ultimate Web Marketing Strategy By Ed Rivis
• Website Optimization by Andrew B. King

Here are some Product Reviews:

• Ed Rivis’ Stats Faceslap
• Success Chef’s Marketing E.S.P.
• The Management Tools I Use For Content Created To Be Re-Packaged
• The Ultimate Desktop Copy Coach By Tony Flores
  
• Web Video University And International Marketing
  

All of the book and product reviews here are totally unsolicited… spontaneous …and without affiliate links. These are books I have read recently and only the ones that I share with friends. So all of the reviews you find here are on books and products that I highly recommend.

Also, as these are books and products that I have recently read since, this is not a list of my all-time favorite books. Hopefully I will get around to reviewing my favorite culture and international business books sometime soon.

Use these skills in your international tactics on the…
Get International Clients International Sales Road Map:

Guide To Multichannel Marketing • Do you know how to communicate with different countries? This guide shows you how

Guide To International Web Marketing • Do you know how to pull all of your different international marketing pieces together? This guide shows you how

Step 5 – Connect With Your International Markets Connect… • With culture customized content • With trust and empathy • With strong cross-cultural communication

International Business Success Basics • Do you feel at a loss with regards to dealing with international business? This guide gives you the background information you need right from the start.

Copyright Cindy King 2006-2010 - International Business Blog

ProBlogger by Darren Rowse and Chris Garrett

Merry Christmas

Here is to a wonderful holiday season to everyone.

Still looking for something to read?

Here are some of the the most popular posts:

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• Define International Business
• Define International Marketing

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• A Question Of Mindset
• How Culture Impacts An International Business

International Market Research

• How Do You Learn About Your International Markets?

Cross-Cultural Communication

• Cross-Cultural Vision Is More Important Than Learning International Habits
• Cultural Differences In Testimonials
• Different Countries = Different Rules

Book Reviews

• Landing Page Optimization By Tim Ash

Copyright Cindy King 2006-2010 - International Business Blog

Happy Holidays

Book & Product Reviews

Opportunities for quiet reading seem to have vanished the last couple of months.  But yesterday I took a couple of hours and read a book on SEO Copywriting.

• Content Rich – Writing Your Way To Wealth On The Web by Jon Wuebben

Jon states that his book is:

• The complete SEO Copywriting Guide for Search Engine Rankings and Sales Conversion

What You Get Out Of This Book

At first, it was hard to situate this book.  I already have some SEO copywriting skills.  What else could this book offer?

As I flipped through it, a few of the chapter titles are similar to what you would expect for Search Engine Optimization:

• Keyword Research
• Optimizing Your Site Content

But most of the book is about writing content for good Search Engine Optimization.  It is a copywriting book.

Jon caught my attention right from the beginning, my back straightened up. This book offers more than copywriting.

In the first couple of chapters I found:

• Some really useful strategies for content creation.

Now, I have spent a lot of time working on my own strategies for content creation.  And Jon actually taught me two very useful things:

• How to analyze your web copy
• How to prioritize which type of content you need to get what you want out of being online

This might seem easy for you.  But I have not run across these clear tactics before.  And these tactics are:

• Easy
• Relevant
• Measurable

If you are in any way involved in writing for the web, the first few chapters alone are worth the price of the book.

The cover of the book promises copywriting for sales conversion, and Jon shows you how.

These first chapters are good examples of what happens as you read the whole book.  There are little nuggets throughout the book.  Nuggets to help you get maximum value out of your online content.  Nuggets that come from experience.

At first, I thought I would skim through the chapters on subjects that are familiar to me.

But the book was well worth a full read.  It is obvious that Jon has the experience and knows what he is talking about.  He knows how to improve your web copy for better SEO for both humans and search engines.

Who Is This Book For?

Well, the book is definitely about copywriting.  SEO copywriting.  There are chapters for different types of online copywriting:

• Web copy
• Articles
• Press releases
• Viral copy for blogs, RSS, and Wikis
• Pay per click, landing pages and banner ads
• Emails and newsletters

Jon also explains the differences in copywriting between small companies and large corporations.  There are case studies.  And there is also a wealth of information on how to become a SEO Copywriter.

This book is great for anyone  involved in web content:

• Marketers, writers, and even technical web users.

What I most appreciated was how it is easy to see the strategies that go with the “how-to’s”.  It’s not often you find this mix in a book.  This makes it easier to see the whole picture of writing the content and using your content to get the results you want.

Read more Book Reviews:

Communication For International Sales

Here are reviews of the books I have read recently to help me with communication for international sales:

• A Writer’s Guide To Powerful Paragraphs By Victor C. Pellegrino
• Content Rich By Jon Wuebben
• Get Content Get Customers by Joe Pulizzi & Newt Barrett
• Letting Go Of The Words – Writing Web Content That Works By Janice Redish
• Stories That Sell By Casey Hibbard
• The Culturally Customized Web Site By Nitish Singh And Arun Pereira
• The Magic Of Pre-Writing By Steven Osborne
• The Secret To Writing A Successful And Outstanding Blog By Liz Strauss

International Sales

Here are reviews of the books I have read recently to help me with international sales:

• All of the Little Sales Books by Jeffrey Gitomer
• Asinine Advertising By Herschell Gordon Lewis
• Influencer: The Power To Change Anything by Kerry Patterson – Joseph Grenny – David Maxfield – Ron McMillian & Al Switzler
• Sales Strategy From The Inside Out By Duane Sparks

International Web Marketing

Here are reviews of the books I have read recently to help me with international web marketing:

• Bit Literacy Productivity in the Age of Information and E-mail Overload By Mark Hurst
• Dotcomology The Science Of Making Money Online By Stone Evans
• How The Internet Works By Preston Gralla
• How to Win Sales & Influence Spiders By Catherine Seda
• Landing Page Optimization By Tim Ash
• Mastering Online Marketing By Mitch Meyerson
• Multichannel Marketing By Akin Arikan
• Online Competitive Intelligence By Helen P. Burwell
• ProBlogger by Darren Rowse and Chris Garrett
• Stats Faceslap By Ed Rivis
• The Ultimate Web Marketing Strategy By Ed Rivis
• Website Optimization by Andrew B. King

Here are some Product Reviews:

• Ed Rivis’ Stats Faceslap
• Success Chef’s Marketing E.S.P.
• The Management Tools I Use For Content Created To Be Re-Packaged
• The Ultimate Desktop Copy Coach By Tony Flores
  
• Web Video University And International Marketing
  

All of the book and product reviews here are totally unsolicited… spontaneous …and without affiliate links. These are books I have read recently and only the ones that I share with friends. So all of the reviews you find here are on books and products that I highly recommend.

Also, as these are books and products that I have recently read since, this is not a list of my all-time favorite books. Hopefully I will get around to reviewing my favorite culture and international business books sometime soon.

Copyright Cindy King 2006-2010 - International Business Blog

Content Rich By Jon Wuebben