Monthly Series – International Sales Best Practices

Trust is not easy to nurture, establish and maintain amidst cultural differences. In international business standard business reasons usually bring buyers and sellers together. There is a need to be filled. A market demand. But a good business deal does not mean the international sale is always easy.

Let’s continue along the path to build trust for international sales…

Building Trust In International Sales – Tip 2

Self-trust is the first secret of success. – Ralph Waldo Emerson

International Sales Best Practice
- Make Friends

Now, friendship might seem out of place in a business environment… and it is some industries. But the truth is, there is a always a human factor involved in business. Remember:

• Given the choice people prefer to do business with friends
• Cross-cultural differences often create barriers and hurdles of mistrust between people

What Kind Of Friendship?

First, let me clearly state that “friendship”, here in this international business environment, is not everyone’s definition of friendship. It is certainly not the deep friendship you would have with your closest friends… although in some cultures this can appear to be the case.

So,is it really friendship?  Yes, there are some aspects of friendship, you need to:

• Show that you care… and mean it
• Try to understand the other person’s point of view
• Share enough of yourself to make it easy for others to understand you  and see you as a person

Friendship in an international business setting is about establishing a deeper connection on a personal level.

Why Is Friendship Important?

To make cultural barriers more approachable. It is important to set up this deeper connection between people because this makes it easier to meet the cross-cultural differences in personal relationships and in business.  Instead of becoming huge communication barriers, these cultural differences become hurdles, they become more manageable when you are among “friends”.

To deepen cross-cultural understanding. Communicating across cultures is not straight forward.  International business practices are different.  This is why anything that can deepen your cultural understanding will facilitate your international business endeavors as a whole.  You just do not know when you will need the deeper cultural skills.

To get the international business. There are many cultures where you will not get the business unless there  is some degree of “friendship”.  Once again, we all have different definitions for friendship, but in many cultures there is a need for at least a deeper connection and sometimes genuine personal commitment.

How Do You Find The Balance?

Timing is also critical. How you show friendship in business is different in different cultures.

• In some cultures, people prefer to see the human being before sitting down to business and in others this happens over a business lunch or at another time deemed more appropriate.
• In some cultures, friendship is show exuberantly and in others it is very subtle.

Practice to find the right balance. So, how do you find the balance you need in creating the right “friendship”? How do you make sure you come across with the right degree of “friendship”?  How do you not take newfound friendships too personally when you are used to less “friendly” demonstrations in business?  How do you find the right boundaries between personal and professional lives?

With so many questions, you might expect the answer to be complicated… and it depends.  You need to find the right balance for you and for each situation.

The answer is: with practice.  There are generalizations and broad guidelines you can find and read up, which I will not go into here.  Although these guidelines can help you somewhat, there are often nuances and the adjustments you need to make may not be covered in your research.  So don’t forget to hone your skills when learning how to adapt “friendship” to different cultures.  The key is to be aware of the friendship you are portraying and to seek the appropriate business connection while creating an easier cross-cultural communication environment.

Friendship Opens International Sales

The right dose of friendship soothes the cross-cultural barriers in international client relationships and makes international sales easier to close.  It is with practice and through international experience that you build up the cultural skills in adapting your “friendship” to different cultures and different circumstances.

Now it is over to you…

• What role do you think friendship plays in international sales?
• Why should you seek to deepen friendship with international clients?
• How difficult do you find it to create friendships with international clients?

Please share your stories in the comment section below.

More Cultural Skills For Today’s Tip

Last month’s Cross-Cultural Communication Tip - Be aware of the cultural differences others see in you

This month’s series takes reviews last month’s tips to build trust in cross-cultural communication and adds an international sales perspective. Remember to download the free calender for an easy reference to all of the 30 Cross-Cultural Communication Challenge Tips on trust. Get the complete International Sales Best Practices series here.

Want To Get All Cross-Cultural Communication Tips?

Three Cross-Cultural Communication Challenges are currently available:

• Expand Your Mindset
• Get Extreme With Clarity
• Build Trust

Get all of the tips from these 30 & 31 day challenges, and learn more about the other planned later this year:

• 2009 Cross-Cultural Communication Challenges

All International Sales Best Practices

You can find the complete list of International Sales Best Practices published to date here:

• International Sales Best Practices

Copyright Cindy King 2006-2010 - International Business Blog

International Sales Best Practice – Make Friends

Monthly Series – International Sales Best Practices

Last month we looked in great detail at the “gooey, touchy-feely” world of soft skills in developing trust in cross-cultural communication.  Now, I know many business minded people look down on soft skills.  But when it comes to  international skills they do this at their own peril.  Soft skills play a significant role in international business skills. Everyone with strong cultural and international skills got there through personal work.

Because of the personal work involved in developing strong cultural skills and important soft skill component I felt it was essential to break this in two parts.

• In depth soft skills. Last month we had a detailed inspection of the soft skills required to build trust
• The place where these cross-cultural communication soft skills are needed in international sales. This month is lighter.  We are going to see where these trust building skills fit into international sales.  We will review each of last months cross-cultural tips from a different angle.  This month we are going to look at them through the eyes of international sales.

If you are serious about strengthening your international skills you still need to review the gooey personal work.  Soft skills are essential.  There is no avoiding them.

The truth is that international professionals are busy and the personal development part of acquiring these cross-cultural skills requires an appropriate mindset and time.  Most people need to come back and review certain steps in the personal development on working through their soft skills when the time is right and when they are ready.

Building Trust In International Sales – Tip 1

Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust. – Zig Ziglar

International Sales Best Practice
- Always keep trust building a priority

In international sales you deal with people from different cultures.  So, you need to keep in mind:

• The cultural differences encountered are mined with potential barriers and pitfalls when building trust.
• Trust is an essential ingredient to all good business practices.
• And the nature of international business can make trust precarious
• You need to work on building, nurturing and maintaining trust at all times
• You need to work on building trust in ALL aspects of communication

The best international sales practice is to ALWAYS keep trust building and trust nurturing a priority… in every way you can.  And here’s why…

Never Forget

In cross-cultural encounters trust can be lost:

• In the blink of an eye
• Without you realizing anything changed

This all goes back to the soft skills in cross-cultural communication we reviewed last month. The question of trust has to be a little closer in your mind in international sales than when selling to people who share a similar cultural background.

I will go into more detail on how to build trust in international sales this month, and I hope you follow me each day.

Now it is over to you…

• How difficult do you find building trust with international clients?
• What are the main difficulties you find in nurturing trust for international sales?
• What is the difference in building trust for international business?

Please share your stories in the comment section below.

More Cultural Skills For Today’s Tip

Last month’s Cross-Cultural Communication Tip -Keep your body language open to dialog.

This month’s series takes reviews last month’s tips to build trust in cross-cultural communication and adds an international sales perspective. Remember to download the free calender for an easy reference to all of the 30 Cross-Cultural Communication Challenge Tips on trust. Get the complete International Sales Best Practices series here.

Want To Get All Cross-Cultural Communication Tips?

Three Cross-Cultural Communication Challenges are currently available:

• Expand Your Mindset
• Get Extreme With Clarity
• Build Trust

Get all of the tips from these 30 & 31 day challenges, and learn more about the other planned later this year:

• 2009 Cross-Cultural Communication Challenges

All International Sales Best Practices

You can find the complete list of International Sales Best Practices published to date here:

• International Sales Best Practices

Copyright Cindy King 2006-2010 - International Business Blog

International Sales Best Practice – Keep Trust Building A Priority

International Sales Best Practices

This is the last post about how to improve clarity in cross-cultural communication through explanations. Today we look at the cultural differences others see in you and what you do.

CCCC Tip #25 -Tell others why you do certain things differently so they can understand your cultural environment.

This month’s series takes last month’s tips to get extreme clarity in cross-cultural communication and brings them into an international sales perspective. Remember to download the free calender for an easy reference to all of the 30 Cross-Cultural Communication Challenge Tips on clarity. Get the complete International Sales Best Practices series here.

This is a very common technique used in international encounters.  It is a good one to “break the ice” and open discussions. “Ice”?  This is when people do not interact because there is a barrier made with cultural differences.

When cultural differences are obvious some people will bring them up, and others will not. This is why it is always a good idea to be forthcoming and give the reasons behind any obvious differences others may not understand. When people do things differently there is usually a good reason behind it.  When you can find out what this reason is, this also usually helps you in moving along the path that separates the two cultures.

Remember that cultural differences usually:

• Stimulate and create negative reactions in people
• Are part of the reason why you need to work harder to build credibility and trust

When people do not understand cultural differences, these differences become trust and credibility barriers. Cultural differences can even become barriers to international business. People like to do business with people they like.

Cross-Cultural Communication Skills & Sales Best Practices

Here is today’s quote from Jeffrey Gitomer’s Little Red Book Of Sales Answers.

Similarities

Because international salespeople have to focus on answering questions about cultural differences, it is easy to forget that we also have things in common. In international business, this common ground is usually the desire to do business together. The basics rules of business apply across all cultures, if there is a need and desire for your product.

Two Sides

Remember to look at both sides of your cross-cultural encounter.

1. Pay attention to the cultural differences to take actions needed to maintain and improve trust and credibility
2. Identify the cultural similarities to find a common ground to take your sales negotiations forward. 

We get so focused on the differences, we forget to look at the similarities. And you can often identify similarities in most cross-cultural encounters.  For example, there are often similarities in key values in different cultures.

Do not focus your sales strategy on combating cultural differences. Although you will need to address issues brought up by these cultural differences remember to keep your business focus.

• Why your international clients like your product and want to buy it.
• How to communicate with your international clients in a way that gets them interested in buying
• Integrate cultural similarities into your sales strategy

This is where the similarities can help your international sales.  Many international businesses also locate the intersection, or sweet spot, between cultures and use this to their advantage.

Keep both the cultural differences and similarities in mind when explaining for clarity.  The right cultural focus impacts your international sales.

What Is Your Experience Of This In International Sales?

• What do you focus on when selling to international clients, cultural differences or similarities?
• What techniques do you use to connect with international clients?
• How do you adjust the cultural focus of your international sales strategy?

Please share your comments below. I’d love to hear your stories!

Want To Get The Cross-Cultural Communication Tips?

Two Cross-Cultural Communication Challenges are currently available:

• Expand Your Mindset
• Get Extreme With Clarity

Get all of the tips from these 30 & 31 day challenges, and learn more about the other planned later this year:

• 2009 Cross-Cultural Communication Challenges

All International Sales Best Practices

You can find the complete list of International Sales Best Practices published to date here:

• International Sales Best Practices

Copyright Cindy King 2006-2010 - International Business Blog

International Sales Best Practice – Cultural Focus

International Sales Best Practices

There are several steps in creating clarity in cross-cultural communication for good international sales best practice. A basic step is to remember to take the time to explain things properly. And it is an easy one to forget. This is because when you are communicating with people from another culture, it is easy to think that the communication is just as easy for them as it is for you. Unfortunately this is not always the case.

Good explanations are always appreciated. Even when the other person “understands” you well enough. Good explanations give people from different cultures the time to adapt this information to their own cultural environment.

There is no doubt:

• Clear explanations add clarity and improve momentum to your international business negotiations.

CCCC Tip #24 - Break complex ideas into easy pieces and present them in a logical order.

This month’s series takes last month’s tips to get extreme clarity in cross-cultural communication and brings them into an international sales perspective. Remember to download the free calender for an easy reference to all of the 30 Cross-Cultural Communication Challenge Tips on clarity. Get the complete International Sales Best Practices series here.

There are many valid reasons why we might want to skip explanations or cut them short.

• Flights to catch
• Eagerness to get to the rest of the conversation
• The meeting started late
• There are only one or two people who might need the explanations
• The explanations are in writing and can be consulted somewhere else

But the truth is, in international business when you do not take the time, at the right time, to provide clear explanations you usually have to:

• Spend more time catching up later
• Sort out additional cultural misunderstandings that crop up
• Gain lost momentum
• Bring up other issues at the wrong time or out of sequence

Well, I guess you can say that you shoot yourself in the foot when you do not take the time for good explanations.

Things tend to go haywire when you do not take the time to explain things clearly and when needed.

This is usually when top business executives start looking frantically for a cross-cultural ninja to bring the communication back on track.

Yes, I know this from personal experience as I have been called in urgently on several occasions to fix problems created by others at a critical stage in international sales negotiations.  On each of these occasions the crisis was caused because explanations were needed earlier, and not delivered at the right time, or in the right way.

Cross-Cultural Communication Skills & Sales Best Practices

This reminds me of today’s quote from Jeffrey Gitomer’s Little Red Book Of Sales Answers.

Good explanations are important in international business. Here are a few things to think about, your explanations should be:

• Clear
• Timely
• Immediate
• Given slowly enough to be digested in real time, or provided with the time it takes to understand them

This helps you avoid cross-cultural misunderstandings and helps you to maintain the same understanding with all parties involved.  Good explanations come with good preparation.

What Is Your Experience Of This In International Sales?

• How well do you prepare your international sales meetings?
• How much time to you take to prepare the explanations you need for your international sales process?
• What are the common explanations your international clients need ?

Please share your comments below. I’d love to hear your stories!

Want To Get The Cross-Cultural Communication Tips?

Two Cross-Cultural Communication Challenges are currently available:

• Expand Your Mindset
• Get Extreme With Clarity

Get all of the tips from these 30 & 31 day challenges, and learn more about the other planned later this year:

• 2009 Cross-Cultural Communication Challenges

All International Sales Best Practices

You can find the complete list of International Sales Best Practices published to date here:

• International Sales Best Practices

Copyright Cindy King 2006-2010 - International Business Blog

International Sales Best Practice – Thorough Preparation

International Sales Best Practices

Extreme clarity in any communication is not easy to attain. In cross-cultural communication a basic level of clarity requires a attention. This is because your international clients may need explanations you are unaware of. Today we are looking at one of the easiest places to stumble into a cross-cultural misunderstanding.

CCCC Tip #23 - Do not forget to mention the information you think is obvious.

This month’s series takes last month’s tips to get extreme clarity in cross-cultural communication and brings them into an international sales perspective. Remember to download the free calender for an easy reference to all of the 30 Cross-Cultural Communication Challenge Tips on clarity. Get the complete International Sales Best Practices series here.

When you constantly try to see things from your international clients’ viewpoint, you will often realize that what is obvious to you is not obvious to everyone else. When you realize this it is easy to provide the explanations and extra information needed by others. This happens often in cross-cultural communication.

The best solution is to pay attention to the conversation and occasionally ask questions to confirm mutual understanding. But there is something else you can do…

Cross-Cultural Communication Skills & Sales Best Practices

First, let’s look at today’s quote from Jeffrey Gitomer’s Little Red Book Of Sales Answers.

When communicating with some cultures it can still not be obvious whether they need further explanations or not. And if they do need explanations, it is not always easy to understand exactly what they need.

One technique is to bring in a testimonial from another client. This works well when the testimonial tells the story of something relevant to your international client. Remember, testimonials are stories and they come in short and long versions:

• Quote
• Short testimonial
• Success story
• Case Study

We all respond to stories. When your prospective client hears a story where they can identify themselves, this usually brings their questions to the surface. 

When you sense there is a disconnect somewhere, or questions that need to be raised, try telling a story.  This can open discussions and help you to find out which unspoken questions you need to answer.

What Is Your Experience Of This In International Sales?

• What stories do you tell your international clients to make the sale?
• How do you find out what information your international clients need from you?
• Where do you look for your international sales success stories?

Please share your comments below. I’d love to hear your stories!

Want To Get The Cross-Cultural Communication Tips?

Two Cross-Cultural Communication Challenges are currently available:

• Expand Your Mindset
• Get Extreme With Clarity

Get all of the tips from these 30 & 31 day challenges, and learn more about the other planned later this year:

• 2009 Cross-Cultural Communication Challenges

All International Sales Best Practices

You can find the complete list of International Sales Best Practices published to date here:

• International Sales Best Practices

Copyright Cindy King 2006-2010 - International Business Blog

International Sales Best Practice – Use Stories

International Sales Best Practices

Clear explanations can increase the quality of your international communication. This is particularly useful when communicating with people who are not native English speakers… and also with people from different English speaking countries.

Cultural differences can create slightly different meanings and even a different vocabulary. In some industries the same words can be used with very different meanings when used in different countries.

Last month we looked at a great tool to help you communicate with clarity.

CCCC Tip #22 - Remember to use a glossary on your website and make it a good one.

This month’s series takes last month’s tips to get extreme clarity in cross-cultural communication and brings them into an international sales perspective. Remember to download the free calender for an easy reference to all of the 30 Cross-Cultural Communication Challenge Tips on clarity. Get the complete International Sales Best Practices series here.

A good glossary requires a fair amount of work. It gives short, easy-to-read explanations, without a trace of ambiguity.

As a user, a good glossary is often a pleasure to read, even when you do not really need the explanations. This is because a good glossary lays the foundation and makes discussion easy.

Cross-Cultural Communication Skills & Sales Best Practices

Here is today’s quote from Jeffrey Gitomer’s Little Red Book Of Sales Answers.

A good glossary is a great international business tool. It builds credibility and trust. Do not underestimate the value of how a glossary can help you build credibility and trust.

As Jeffrey Gitomer says, sales are about conversion. This is true in domestic sales. And it is even more important in international sales, where you usually start with an even lower level of trust, and where cultural differences create an additional handicap. The risk of trust and credibility flying out the window without warning is omnipresent in international business.

This is why you need all you can get to build credibility and trust in cross-cultural sales. A great glossary with clear explanations of the words and terms you use in your business becomes invaluable. In many cases you can also use a glossary to explain procedures which may be different to what your international clients are used to.

Of course, you can:

• Place your glossary in an easy to find location on your website
• Print your glossary and include it in your international marketing materials

But don’t forget the extra value this resource gives to your international sales team, and how it can help them in the field when they are confronted with awkward questions.

A good glossary for international clients is part of the international sales guide I recommend for businesses entering new markets.  The glossary is the first step in identifying the right language to connect with your international clients. It comes before learning how to adapt your sales process to make the international sales.

What Is Your Experience Of This In International Sales?

• When was the last time you came across a good glossary?
• How often do you need to explain your business to international clients?
• What cultural differences have you noticed in how your international clients run their businesses?

Please share your comments below. I’d love to hear your stories!

Want To Get The Cross-Cultural Communication Tips?

Two Cross-Cultural Communication Challenges are currently available:

• Expand Your Mindset
• Get Extreme With Clarity

Get all of the tips from these 30 & 31 day challenges, and learn more about the other planned later this year:

• 2009 Cross-Cultural Communication Challenges

All International Sales Best Practices

You can find the complete list of International Sales Best Practices published to date here:

• International Sales Best Practices

Copyright Cindy King 2006-2010 - International Business Blog

International Sales Best Practice – Begin With A Great Glossary

International Sales Best Practices

The next five posts are how to explain yourself to improve clarity in cross-cultural communication and get more international sales.  Today we start with the basics because international salespeople need strong cross-cultural communication skills.

CCCC Tip #21 - Try to rephrase key points and difficult concepts to make them easy to understand.

This month’s series takes last month’s tips to get extreme clarity in cross-cultural communication and brings them into an international sales perspective. Remember to download the free calender for an easy reference to all of the 30 Cross-Cultural Communication Challenge Tips on clarity. Get the complete International Sales Best Practices series here.

Many cross-cultural communication difficulties begin simply because something is not explained well enough.  This sounds silly, I know.  And yet, it happens all the time.

The problem is that it is not always easy to know what you need to explain in more detail and how to explain it properly.

Here is some basic advice to keep in mind:

• Listen to the person from the other culture. Listen actively.
• Take things one step at a time. Be logical and do not confuse things by talking about more than one topic at one time.
• Ask questions to verify mutual understanding at key points during the conversation.

Cross-Cultural Communication Skills & Sales Best Practices

Let’s look at another aspect with this quote from Jeffrey Gitomer’s Little Red Book Of Sales Answers.

In international sales, salespeople do not simply explain things, they also get people to want to listen to them.  They rely on strong cross-cultural communication skills.  They need to find out when to bring up certain subjects and how to bring them up.  These skills are slightly different with different cultures.

For example, here in France you often need to stimulate the intellectual argument in a certain way, a “French” way.  Timing is also very important.  Get this wrong, or miss a step, and you will not get the attention you need.

When to approach different steps of the sales cycle also differs from country to country.

The explanations you need may not be the same as the ones needed by your international clients.  They may need explanations delivered:

• In a different format
• In a different sequence
• At a different time
• To a different set of people

As you can see there are different variables involved.  International salespeople learn to develop cultural skills to evaluate when and how to deliver information and explanations to different cultures.

What Is Your Experience Of This In International Sales?

• How do you adapt the information you deliver to different international clients?
• When do you need to explain things in international business?
• How do you know what information you need to give your international clients for them to make their buying decision?

Please share your comments below. I’d love to hear your stories!

Want To Get The Cross-Cultural Communication Tips?

Two Cross-Cultural Communication Challenges are currently available:

• Expand Your Mindset
• Get Extreme With Clarity

Get all of the tips from these 30 & 31 day challenges, and learn more about the other planned later this year:

• 2009 Cross-Cultural Communication Challenges

All International Sales Best Practices

You can find the complete list of International Sales Best Practices published to date here:

• International Sales Best Practices

Copyright Cindy King 2006-2010 - International Business Blog

International Sales Best Practice – Deliver The Right Information

International Sales Best Practices

This is the last of five posts on simplifying your cross-cultural communication to improve clarity.  Obviously what you say is easy for you to understand.  And probably to the people around you.

But when communicating to different cultures, your communication may not be easy for everyone to understand.  Cultural differences and different thought processes means that we have different meanings for what is simple and easy to understand.  Communication between cultures can be difficult.

CCCC Tip #20 - Keep your written communication simple and to the point.

This month’s series takes last month’s tips to get extreme clarity in cross-cultural communication and brings them into an international sales perspective. Remember to download the free calender for an easy reference to all of the 30 Cross-Cultural Communication Challenge Tips on clarity. Get the complete International Sales Best Practices series here.

There are a few different forms of communication: written, verbal and non-verbal communication.

Written communication can be difficult to get right when communicating with people from different cultures.  You do not have the body language to help you get your message across.  And you do not have the immediate feedback you get with verbal communication.

Despite this, in the international sales process, the right touch of written communication can often help establish good international business relationships.

When doing business with people from different cultures, you will notice how some people will need face-to-face meetings and others are happy to conduct business over the phone.  And some cultures are more direct than others.

The truth is that how you communicate within a sales process targeting different cultures is important. In international selling a little thought in how you adapt your communication to different cultural needs can help you make more sales.

Cross-Cultural Communication Skills & Sales Best Practices

This reminds me of a quote from Jeffrey Gitomer’s Little Red Book Of Sales Answers.

Throughout all of my experience in communicating in different cultural environments, simplicity and clarity were essential tools in international business. Simplicity and clarity have helped me to adapt to a variety of different cultural environments.

Of course, good business communication is a well-balanced mixture of written, verbal and non-verbal communication. And it takes practice to get a good sense of when you need to call someone, send them an email or mail them a short note.

For example, many North Americans think a handwritten card is a very nice gesture.  Although I do not know of anyone who would not be offended, I do know of many European cultures who would not “appreciate” the gesture to the extent a North American would. A hand-written card could bring up all sorts of questions in other cultures around the idea of: “Why this special attention for me?”

But today I would like to tell you what I always look for in written communication.  Knowing when to write something and what to write is a skill that served me well in international sales.

For example, short email can speed the sales process along when you use it well:

• To confirm current position and what is needed next.
• To give a status report and let your international client know you have not forgotten about him.

Usually this type of email is best preceded or followed up by a short phone call.

These practices may seem similar to normal sales procedures.  With cross-cultural clients, you do need to pay attention to:

• What you say
• How you say it
• When you say it

This is what I review systematically in all written communication:

• Establish the context for the reader – why I am writing, reference to any previous event, phone call or meeting, who was involved and when this happened.
• Choice of words – to avoid all ambiguity, no acronyms, spell out times and dates fully and if time zones are involved, give times and locations for all parties.
• One clear message – with clear topics and lists as required and a clearly defined purpose for writing.
• Clearly tell your reader the next step and whether you expect him to do something – highlight this and make it easy to pick up.
• Identify whether this written communication requires a follow up phone call, and if so, when and with whom.
• Keep it short.  One email per subject.

All of these points are rapidly evaluated and adapted to the culture I want to communicate with.

What Is Your Experience Of This In International Sales?

• How do you use written communication in your international sales process?
• Do your international clients find your written communication easy to understand?
• How do you use different forms of communication to get international sales?

Please share your comments below. I’d love to hear your stories!

Want To Get The Cross-Cultural Communication Tips?

Two Cross-Cultural Communication Challenges are currently available:

• Expand Your Mindset
• Get Extreme With Clarity

Get all of the tips from these 30 & 31 day challenges, and learn more about the other planned later this year:

• 2009 Cross-Cultural Communication Challenges

All International Sales Best Practices

You can find the complete list of International Sales Best Practices published to date here:

• International Sales Best Practices

Copyright Cindy King 2006-2010 - International Business Blog

International Sales Best Practice – Use Written Communication Wisely