Book & Product Reviews
How The Internet Works, by Preston Gralla, is in its 8th edition. It is a book for anyone who wants
to know how the internet works at a simple level. Primarily aimed at beginner and intermediate level people it includes the occasional item that even most professionals will find interesting.
This is a very good book to help an expert to learn how to explain technical answers to beginners. Simple, clear explanations explains most of the internet technology we use today. The simple language is supported by colorful graphics that prove a picture really is worth a thousand words.
Each item is covered in a short two or 3 page section. Nearly every topic is illustrated making it even easier for the beginner to understand. If you need to know a more technical answers then you should consider a more advanced book.
All the facts you’ll need about the most of the tools we use on the internet. A lot of these tools are the things we don’t even realize that we are using. the normally just run and we only become aware that they exist when thgns stop working. A short example list includes:
- Internet Relay Chat (IRC)
- internet service providers (ISP)
- File Transfer (FTP)
- TCP/IP
- web browsers
- Winsock
Topics range from connecting to the Internet, using Mail, Instant Messages (Chats), News Groups, File Transfer (FTP), and shopping from the Net. On sale for under $20.00 you’ll find a cost effective book full of useful information that will help you. Oddly, buying the 8th edition is $5.00 less expensive than the 7th edition. Go figure. Keep this book on your desk as a reference for practical answers to internet problems.
This book is very useful for working with international clients that are using a basic English. The experience of having to describe something to a person that does not fluently speak your native language can be a frustrating one. Especially if the topic is one that you are an expert in and the non-native speaker is not. Using How The Internet Works allows an internet expert re-discover some of the more words that can be used to explain a concept, how to configure an FTP connection or a TCP/IP subnet. There needs to be a book like this for every subject that your international clients may have questions on, maybe it is time for you to write your own book!
Preston Gralla is the award-winning author of more than 30 books, including Windows Vista in a Nutshell, Complete Idiot’s Guide to Protecting Your Child Online, and Big Book of Windows Hacks.
Read more Book Reviews:
Communication For International Sales
Here are reviews of the books I have read recently to help me with communication for international sales:
- A Writer’s Guide To Powerful Paragraphs By Victor C. Pellegrino
- Content Rich By Jon Wuebben
- Get Content Get Customers by Joe Pulizzi & Newt Barrett
- Letting Go Of The Words – Writing Web Content That Works By Janice Redish
- Stories That Sell By Casey Hibbard
- The Culturally Customized Web Site By Nitish Singh And Arun Pereira
- The Magic Of Pre-Writing By Steven Osborne
- The Secret To Writing A Successful And Outstanding Blog By Liz Strauss
International Sales
Here are reviews of the books I have read recently to help me with international sales:
- All of the Little Sales Books by Jeffrey Gitomer
- Asinine Advertising By Herschell Gordon Lewis
- Influencer: The Power To Change Anything by Kerry Patterson – Joseph Grenny – David Maxfield – Ron McMillian & Al Switzler
International Web Marketing
Here are reviews of the books I have read recently to help me with international web marketing:
- Bit Literacy Productivity in the Age of Information and E-mail Overload By Mark Hurst
- Dotcomology The Science Of Making Money Online By Stone Evans
- How The Internet Works By Preston Gralla
- How to Win Sales & Influence Spiders By Catherine Seda
- Landing Page Optimization By Tim Ash
- Mastering Online Marketing By Mitch Meyerson
- Multichannel Marketing By Akin Arikan
- Online Competitive Intelligence By Helen P. Burwell
- ProBlogger by Darren Rowse and Chris Garrett
- Stats Faceslap By Ed Rivis
- The Ultimate Web Marketing Strategy By Ed Rivis
- Website Optimization by Andrew B. King
Here are some Product Reviews:
- Ed Rivis’ Stats Faceslap
- Success Chef’s Marketing E.S.P.
- The Management Tools I Use For Content Created To Be Re-Packaged
- The Ultimate Desktop Copy Coach By Tony Flores
- Web Video University And International Marketing
All of the book and product reviews here are totally unsolicited… spontaneous …and without affiliate links. These are books I have read recently and only the ones that I share with friends. So all of the reviews you find here are on books and products that I highly recommend.
Also, as these are books and products that I have recently read since, this is not a list of my all-time favorite books. Hopefully I will get around to reviewing my favorite culture and international business books sometime soon.
Use these skills in your international tactics on the…
Get International Clients International Sales Road Map:
![]() |
Guide To Multichannel Marketing• Do you know how to communicate with different countries? |
![]() |
Guide To International Web Marketing• Do you know how to pull all of your different international marketing pieces together? |
![]() |
Step 5 – Connect With Your International MarketsConnect… • With culture customized content • With trust and empathy • With strong cross-cultural communication |
![]() |
International Business Success Basics• Do you feel at a loss with regards to dealing with international business? This guide gives you the background information you need right from the start. |





















