• http://www.leilimckinley.com Brand4profit

    The old method of advertising is interactive marketing. The term is misleading. Most people think it means that there is some type of interaction on the part of the person advertised to, and there is. But, it is not conversational. Instead, the advertiser wants you to interact with their campaign in a specific set of steps. Following the call to action and visiting a website for instance. It’s the push to make you do something. Live this image. Buy this now.

    Social Media Marketing is just the opposite. It’s the pull of the tribe. The tribe already has your trust so the actions they take are ones you align with. On a larger scale, it’s the allure of belonging in the group as you take action together. “I am doing this so why don’t you do it with me?” On an individual level, the attraction is to behave the same way to get the same results that benefits your fellow tribeswoman or tribesman. “She looks hot! I want to look hot too. I want to go to her hairstylist” and you do. Social Media Marketing uses the power of attraction.

    While advertising tries to use the same tactic, with a billboard for instance, of a gorgeous woman telling you the benefits of the salon, it doesn’t have the same impact because it’s pushing you to go. It is not pulling you in as a trusted friend. Your friends have your best interests at heart and advertisers do not. Social Media Marketing is based on building trust and that foundation will make Social Media a dominant player in Marketing.

  • http://cindyking.biz Cindy

    Thank you for your definition of advertising. People from other countries do not always have the same definition of terms… such as interactive marketing. You always need to clarify definitions… and even this can take time.

    Another source of confusion I see is the current sophistication in American marketing tactics compared to the marketing tactics used in other countries. Different countries have different marketing environments. One marketing tactic which may work well in one country may not work in other cultures.

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  • http://www.belmos.com Message Forum

    Thanks for this nice post about Internet Marketing On Social Media. Thanks.

  • http://cindyking.biz Cindy

    Thanks for stopping by to leave such kind words!

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  • http://www.mindshare.dk branding

    I know the imporatance of branding and getting it right. We had to launch a global product and at the last minute realized that the name was very offensive in the Philipinnes! Culture plays a very important role!

  • http://cindyking.biz Cindy King

    I always find it interesting how new things can always pop up, even when you’ve got a bit of international experience.

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