Book Review: Sociable! By Shane Gibson & Stephen Jagger

Book Reviews

A friend of mine, Shane Gibson sent me a digital copy of Sociable! the book he wrote together with Stephen Jagger and it’s just come out today, so I thought I’d share some thoughts in a short book review here today.

There is a quote in Sociable! that jumped out at me:

“Change happens in an instant, it just takes us a while to adjust” – Anthony Robbins

I think this is how most people feel about social media. Shane and Stephen have written a great book for businesses who are having difficulty adjusting to the change in how people want to do business today. Sociable! shows you how to approach social media and mix it with live encounters with your audience to really get the benefit out of the time you spend on social media.

And the best part is the action plan at the end of the book with detailed guidelines for businesses to implement social media marketing and social networking.

What to know more? Here’s an audio MP3 of the first chapter of Sociable! to give you a sample.

Curious about why Shane and Stephen called the book Sociable? Listen to the audio interview here where Shane shares insights into some Canadian colloquialisms.

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Tagged as: anthony robbins, book review, books, business, cindy king, Internet Marketing, interview, marketing, shane gibson, sociable, social information processing, social media, Social Media Marketing, social media plan, social media strategy, social networking, stephen jagger