A friend of mine, Shane Gibson sent me a digital copy of Sociable! the book he wrote together with Stephen Jagger and it’s just come out today, so I thought I’d share some thoughts in a short book review here today.
There is a quote in Sociable! that jumped out at me:
“Change happens in an instant, it just takes us a while to adjust” – Anthony Robbins
I think this is how most people feel about social media. Shane and Stephen have written a great book for businesses who are having difficulty adjusting to the change in how people want to do business today. Sociable! shows you how to approach social media and mix it with live encounters with your audience to really get the benefit out of the time you spend on social media.
And the best part is the action plan at the end of the book with detailed guidelines for businesses to implement social media marketing and social networking.
What to know more? Here’s an audio MP3 of the first chapter of Sociable! to give you a sample.
Curious about why Shane and Stephen called the book Sociable? Listen to the audio interview here where Shane shares insights into some Canadian colloquialisms.
Read more Book Reviews:
Communication
Here are reviews of the books I have read recently to help me with communication for international sales:
- A Writer’s Guide To Powerful Paragraphs By Victor C. Pellegrino
- Content Rich By Jon Wuebben
- Get Content Get Customers by Joe Pulizzi & Newt Barrett
- Letting Go Of The Words – Writing Web Content That Works By Janice Redish
- Stories That Sell By Casey Hibbard
- The Culturally Customized Web Site By Nitish Singh And Arun Pereira
- The Magic Of Pre-Writing By Steven Osborne
- The Secret To Writing A Successful And Outstanding Blog By Liz Strauss
Sales
Here are reviews of the books I have read recently to help me with international sales:
- All of the Little Sales Books by Jeffrey Gitomer
- Asinine Advertising By Herschell Gordon Lewis
- Influencer: The Power To Change Anything by Kerry Patterson – Joseph Grenny – David Maxfield – Ron McMillian & Al Switzler
Web Marketing
Here are reviews of the books I have read recently to help me with international web marketing:
- Bit Literacy Productivity in the Age of Information and E-mail Overload By Mark Hurst
- Dotcomology The Science Of Making Money Online By Stone Evans
- How The Internet Works By Preston Gralla
- How to Win Sales & Influence Spiders By Catherine Seda
- Landing Page Optimization By Tim Ash
- Mastering Online Marketing By Mitch Meyerson
- Multichannel Marketing By Akin Arikan
- Online Competitive Intelligence By Helen P. Burwell
- ProBlogger by Darren Rowse and Chris Garrett
- Stats Faceslap By Ed Rivis
- The Ultimate Web Marketing Strategy By Ed Rivis
- Website Optimization by Andrew B. King
 | Want to learn how to avoid cultural blunders? Subscribe to this blog feed. Need to turbo charge your cultural skills? Get my short cross-cultural communication tips. Ready for serious international marketing? Skype me or email me & let's grow your business. |
{ 2 comments… read them below or add one }
Cindy,
Thanks for sharing this book review with us. I’ll keep my eyes open to find it. That quote is exactly how I feel about Social Media, I hope it slows down soon!
I think we all wish things will slow down a bit. And I’m really curious as to how things will settle down when they do settle down.