Marketers Rolodex

My Personal Rolodexes

Here is a list of internatonal marketing blogs. Please note, this is only a list of blogs.  Check out the International Business Tools Useful Resource Page for other links and articles for international and cross-cultural marketers.

Custom Content

• The Culturally Customized Website – This is a great book on getting your website global, and one of the more recent ones out there. Easy to read.
• The Burton Group’s Collaboration And Content Strategies Blog – On content strategies.

Globalization

• Byte Level Research – This is John Yunker’s website. He sells his website globalization research reports here. I like looking at his world poster with internet country codes.
• Common Sense Advisory – This website has many articles on website globalization well worth reading.
• Gilbane Group Globalization Blog – This website has interesting articles on everything involved in Globalization.
• Global Watchtower – Globalization In Practice – This blog is full of interesting articles on globalization and translation.

International Business

• Emerging Markets Advice – For companies expanding internationally.
• Import Export Business - For those launching into the import export business.
• Pankaj Ghemawat’s Redefining Global Strategy – This is Pankaj Ghemawat’s website. His book Redefining Global Strategy is a great read.
• The Global Small Business Blog -  Laurel Delaney’s blog. It is full of insight for international business expansion.

Market Research

• Stat-USA Market Research Directory

Marketers Blogrolls

• B2B Marketing Blogs
• Content Marketing Blogs
• Creativity Blogs
• Cross-Cultural Blogs
• Marketing Blogs
• Social Media Blogs

Mindset

• Dan Pink – The author of the book Whole New Mind.
• Carol Kinsey Goman – A great speaker on adapting to change.

Product Adaptation For Different Cultures

• The Washing Machine That Ate My Sari – Mistakes in Cross-Cultural Design – A very good article on why it is critical to adapt your products to local cultures.
• Sugar makes Passover Coca-Cola a true classic – An example of cross-cultural or ethnic product adaptation