Cross-cultural marketer and international sales specialist - Aligning businesses with different cultures

Uniquely Cindy - International Marketer Review Blog Carnival

Here is a list of links to other interesting articles elsewhere on the web

Welcome to the August 2nd, 2008 edition of the International Marketer Review.

Last week Sheila Danzig’s Earn an Online Bachelor Degree in Criminal Justice was voted best post. Congratulations Sheila.

Copywriting

Andre Thomas presents How to increase conversion and cut your work load posted at Web Copywriting Tips And Secrets By Andre Thomas.

Allison Nazarian presents What comes first: Your blog or your website? posted at CopywritingForVAs, saying, “Today, for many folks, the Internet is the first place they turn when they’re looking for a business service or researching a company. If you don’t yet have a website for your VA business, I guarantee you’re missing out on opportunities!” [click to continue...]

International Business Definitions

Depending on where you live, you will see more ads for eMarketers than Geek Marketers. Where I live here in France, an “e” is an easy solution to refer to anything to do with the web. I have also noticed quite a few people in North America referred to as Geek Marketers.

But there is a difference. [click to continue...]

Multichannel Marketing

Multichannel marketing is important for your international business success. Most businesses recognize this by using various channels to market to their foreign customers.

Budgets and translations often impose limits to using the number of marketing channels desired. Yet the use of multichannel marketing is often critical to your international business success.

Multichannel marketing will help you to:

• Find the best communication channel for your international audiences
• Create more visibility from a distance
• Build trust through more active communication

When defining your multichannel marketing plan, it is important to: [click to continue...]

Multichannel Marketing

Yesterday I mentioned Akin Arikan’s book on Multichannel Marketing. Multichannel marketing is vital for international business development primarily based on web marketing. Many of you may not fully understand what multichannel marketing is.

It is really quite simple.

Just about every type of business today sells their products through multiple channels. As Akin Arikan says in his book, the only type of business today not using multichannel marketing might be the ice-cream man on the beach.

Multichannel marketing is when you use different channels to promote and sell your products. These channels include your: [click to continue...]

International Web Marketing Mix

My recent post on Cultural Blunders In Telesales inspired a few people to email me directly about this. Before I give further thoughts on this subject, I want to tell you where I stand.

Personal Opinion

Yes, as a person at home most of the time, with a phone number in the public phone book, I do experience all the down sides of Telesales.

My personal complaint is not to do with the bad timing and inappropriate sales pitches, which all of them are in my case. When my children have all left home I will probably get an unlisted number. This is my personal choice.

Cultural Blunders In Outsourced Business To Consumer Telesales

My personal complaint is the current trend I am experiencing with cultural differences leading to rudeness because of cultural miscommunication. There are days and weeks when it seems like all the companies actively practicing Telesales here in France have outsourced this interruption marketing practice to foreign countries unfamiliar with the basic culture here. [click to continue...]

Culture Pulse Videos

This is a very powerful video from TheGirlEffect.org.

This quickly shows how helping one girl can change her life. Helping many girls from the developing nations can change the world.

Watch the Video, then change the world!

 

 YouTube: Play Now | Play in Popup | Download

Here are a few more Culture Pulse Videos:
- Renate And Charly Dance Tour
- A Tour In World Culture
- A World Tour - What Is Stopping You?
- Cross Species Communication

Uniquely Cindy - International Marketer Review Blog Carnival

Here is a list of links to other interesting articles elsewhere on the web

Welcome to the July 26, 2008 edition of the International Marketer Review.

Last week we had a three way tie in the poll.

Hans, from Catch The Posts and Wanda Grindstaff, from Creating Abundant Lifestyles tied for first place. Congratulations to both!

International Marketing

Get Interational Clients presents A European Marketing Resource List - PowerAge Europe 110 posted at Get International Clients saying, “AdAge recently published their yearly listing of the 150 top blogs and bloggers in advertising, marketing and media. Here is the The PowerAge Europe 110 List Of Top European Blogs And Bloggers In Advertising, Marketing And Media.” [click to continue...]

International Business Development

Sure the 4 hour work week is the buzz today. But two recent articles on outsourcing made me wonder just how much outsourcing is too much for our own good.

Not only could you lose your own job value if you throw away important elements of your future job, but you could also be giving a great marketing advantage away to the businesses who are better at knowing when to outsource or not.

These articles show there are companies that outsource their valuable assets before they realize just what they are losing. Job markets change. [click to continue...]

International Web Marketing Mix

Different countries have evolved at different speeds in international web marketing.  For example, there are still some countries with brochure-style websites.

The more advanced countries in web marketing have long since dropped this style of website.  They found that brochure-style websites do not bring in business. [click to continue...]