Cross-cultural marketer and international sales specialist

Online Translations Tools Write Bad Sales Copy

by User ImageCindy on April 4, 2008

Translation Tools

If you have been reading my posts here or my articles over at Get International Clients, you know that I find the online translation tools great… For International Market Research.

Although I have not used them for translating content, I read that this is a growing trend in large companies that have too much volume to feasibly translate. But these companies make careful choices in what they translate with these tools.

Online translation tools have improved dramatically. Their use will continue to grow. And I’m really open to this. Even professional translators use software tools to help speed up their process. But they are only part of the process. These translators have the knowledge and skill to accurately proof these translations, and know when to use them.

There is one rule to follow:

  • Never use online translation to tools alone to translate any sales or marketing copy.

Good sales copy can only be written by a human being. And if you have the right human being writing your sales copy you will get international clients.

Download this free cross-cultural communication tool on Get International Clients - Translation Widget

Here are a few more Translation Tools articles:
- Translation Friendly International English
- Translation Software - It Is Time To Question Old Truths
- Over The Counter Translation Perfection Not Here Yet
- Translate Server Error
- How To Use Online Translation Tools
- Translation Widgets - A Small Step Towards Website Globalization
- Online Translations Tools Write Bad Sales Copy

And read even more in the…
Get International Clients International Sales Road Map

Using free translation software

Guide To Use Free Translation Software Tools

International market research is easier and faster with free translation software

Read more in this Get International Clients Business Guide

Culture customized content

Culture Customized Content Guide

What is the secret to effective international business development?

Read more in this Get International Clients Business Guide

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Online Translations Tools Write Bad Sales Copy