Articles

Cindy’s article directory is at Get International Clients.

There a wide variety of articles under the following topics:

And there is also a selection of Guides:

International Business

Does it make it easy for all small businesses to get international clients? The new rules of marketing do make it easier. But the wisdom and long established best practices of traditional international marketing still count.

Read more about the different steps and different definitions of International Business here:


First International Business Action Plan

Here is a simple action strategy to get you started. This action plan is for all of you who are still hesitating and not actually doing anything.

Will this action plan really bring you international clients?

Well it depends on a few other criteria. But it will help you to identify exactly what you do need to do to get those foreign clients. This action plan will get you started. More than started. This action plan is all about getting the foreign market knowledge you need to create an international business strategy.


Internationalize Your Website

If you are serious about developing your international business you will need a website that communicates well with both your domestic market and your international markets. It is possible to do this from one website.

Some businesses need two websites or web pages. Sometimes your local markets simply need something very culturally specific. Websites like these tend to put off a large portion of your foreign visitors.

This is where you need to look at internationalizing your website. Even the smallest touches can help.

Learn more about this and find out what you can do to internationalize your website in the:


Find What To Sell

The first question is often what you should sell. Some companies do not know if there is a market for their products.


Research Your International Markets

International Market Research challenges beginners often to the point of delaying action. It is not difficult. The hardest part is jumping in and finding the first two or three key information contacts.

Learn how to start your international market research with the:


Get Used To Foreign Languages

This is not about how to learn languages. This is about getting used to them, about not remaining blocked simply because everything is so foreign.


Communicate Through Culturally Customized Content

After internationalizing your website and with a minimum of market research under your belt you will feel ready to start communicating directly with your foreign prospects, on their own territory.

Learn more about this and customize your content in the:


Build Trust With These Tools

There are a few ways to build trust. Consistency and clarity are the two main factors contributing to trust in international communication.

Here is how you can build trust through consistency:

Once you establish your first regular communication plan you will need communication tools:

Case Studies can be used for marketing to both your domestic markets and your international markets. If you already have some case studies with your domestic clients remember to make these visible to your international readers. Of course you should aim at getting a variety of case studies with international clients. But their main value in an initial international business plan lies in their trust building capacity.


Use Strategic Internet Marketing

Internet marketing makes international business development possible for everyone. But you need to use internet marketing strategically in order to develop your international business. Especially if you are relying solely or heavily on internet marketing without any offline marketing in your foreign markets.


Build Cross Cultural Communication Skills

Cross cultural communication is where the rubber hits the road. This is where delays happen and miscommunication stops sales. And yet cross cultural communication skills come through practice.

As you begin to interact with your foreign markets use each experience as a learning tool. Give all cross cultural exchanges your full attention and be open to new cultures.


Use Multicultural Marketing

Use multicultural marketing to make your international internet marketing powerful. International internet marketing often lacks good multicultural marketing practices. And yet it can make all the difference in boosting your website to become a real international sales system.

Learn more about Multicultural Marketing with the:


Find The Right Marketing Mix

Creating an international lead generation or sales system through internet marketing becomes a reality with the right marketing mix.

Once you have the foreign market feedback, once you develop some cross cultural communication skills you will be able to identify the marketing mix you need to get your market to respond to your offers.


Create A Lead Generation System

With the right marketing mix you can create an online lead generation machine.


Cultivate Good International Internet Marketing Skills

Your international business development relies on good international marketing practices.


Localize Your Website

After you have internationalized your website and learned all about your international market, you will want to create a localized website to be closer to your foreign clients.


Develop Good International Negotiation Skills

As you gain exposure to international clients, you will develop your international negotiation skills:


Sell Without Toil

If you really feel overwhelmed and do not want to make that first step there are other solutions:

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