Internet can toot the “Global” horn, businesses often just don’t see how internet can help them expand internationally.

Businesses still tend to think of international development strategies in the traditional way of doing business.

The problem lies in the traditional background of the people involved and the traditional nature of the business. Traditional international business development was limited to hiring overseas staff, setting up offices in foreign countries or hiring unfamiliar third parties.

The vast majority of the first successful international business stories also seemed so far from the standard business world. And yet internet marketing today can play a significant role in making a business international.

New International Development Phase

Internet is simply a means of communication. You need to incorporate international sales and marketing skills within this communication tool to actually get international clients. And you will need to use different touches of traditional international marketing.

This does not involve hiring foreign staff or opening foreign offices immediately.

But you will need to create targeted foreign marketing campaigns, delivered in a format that works in your foreign markets, in order to develop your foreign markets from your current location.

And things are a little bit more varied:

• There are in fact different means of communication using the internet: emails, websites, ezines, podcasts, blogs
• There are different skills in international marketing: traditional international marketing skills, multicultural communication, cross cultural communication.

Finding the right mix is key to getting international clients. Luckily internet marketing can be tested and adjusted in real time at no cost.

This is why international business development today is easier than ever before. An initial international internet marketing strategy with the right marketing mix can get you started.


Here’s to your international success,





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