International Web Marketing
I recently wrote that I have noticed a trend here in Europe towards seeking web marketers with traditional offline marketing experience. I have also already mentioned I’m currently reading Akin Arikan’s book Multichannel Marketing. It is a great read and I highly recommend it to all internet marketers. Akin Arikan uses a great way to describe the difference between Offline Marketers and Online Marketers. This is what he says:
Online Marketers have a mind-set comparable to the film Matrix. = They know how to deal with lots of data streaming in from all different sources. Offline Marketers have a mind-set comparable to the television series CSI: Crime Scene Investigation. = They know what the best questions to ask are.
This is a great analogy. Offline marketers have more experience, or at least there is more history to reference. This is why they have learned how to ask the right questions. I wonder if this explains the European hiring trend I have noticed here in Europe.
Brush up your international skills… Read more on International Web Marketing:
- Define International Marketing
- How Too Many Contributions Spoil International Communications
- International Article Marketing
- International Email Marketing
- International SEO For Quick Results
- Marketing Segmentation
- Mindset Differences Between Offline Marketers And Online Marketers
- More Segmentation = More International Sales
- My Own Case Study – Small Business Flexibility In An Online World
- The Difference Between An eMarketer And A Geek Marketer
- Ways To Enter International Marketing
- What Is Marketing?
- What Is Your Definition Of International Web Marketing
- Your International Marketing Choice
Use these skills in your international tactics on the… Get International Clients International Sales Road Map:
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Step 4 – Build Your International Marketing StrategyBuild… • Your web marketing • Your multichannel marketing • Your cross-cultural marketing |
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Step 5 – Connect With Your International MarketsConnect… • With culture customized content • With trust and empathy • With strong cross-cultural communication |
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International Market Research• How can you find out more about your international markets? Find out more in Step 3 |
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International Web Marketing• Do you know how to pull all of your different international marketing pieces together? Find out more in Step 4 |





















