Mindset Differences Between Offline Marketers And Online Marketers

International Web Marketing

I recently wrote that I have noticed a trend here in Europe towards seeking web marketers with traditional offline marketing experience. I have also already mentioned I’m currently reading Akin Arikan’s book Multichannel Marketing. It is a great read and I highly recommend it to all internet marketers. Akin Arikan uses a great way to describe the difference between Offline Marketers and Online Marketers. This is what he says:

Online Marketers have a mind-set comparable to the film Matrix. = They know how to deal with lots of data streaming in from all different sources. Offline Marketers have a mind-set comparable to the television series CSI: Crime Scene Investigation. = They know what the best questions to ask are.

This is a great analogy. Offline marketers have more experience, or at least there is more history to reference. This is why they have learned how to ask the right questions. I wonder if this explains the European hiring trend I have noticed here in Europe.

Brush up your international skills… Read more on International Web Marketing:

• Define International Marketing
• How Too Many Contributions Spoil International Communications
• International Article Marketing
• International Email Marketing
• International SEO For Quick Results
• Marketing Segmentation
• Mindset Differences Between Offline Marketers And Online Marketers
• More Segmentation = More International Sales
• My Own Case Study – Small Business Flexibility In An Online World
• The Difference Between An eMarketer And A Geek Marketer
• Ways To Enter International Marketing
• What Is Marketing?
• What Is Your Definition Of International Web Marketing
• Your International Marketing Choice

Use these skills in your international tactics on the… Get International Clients International Sales Road Map:

Step 4 – Build Your International Marketing Strategy Build… • Your web marketing • Your multichannel marketing • Your cross-cultural marketing

Step 5 – Connect With Your International Markets Connect… • With culture customized content • With trust and empathy • With strong cross-cultural communication

International Market Research • How can you find out more about your international markets? Find out more in Step 3

International Web Marketing • Do you know how to pull all of your different international marketing pieces together? Find out more in Step 4

Tagged as: international business definitions, international marketing, offline marketers, online marketers