Mind-Set Differences Between Offline Marketers And Online Marketers

International Business Definitions

I recently wrote that I have noticed a trend here in Europe towards seeking web marketers with traditional offline marketing experience.

I have also already mentioned I’m currently reading Akin Arikan’s book Multichannel Marketing. It is a great read and I highly recommend it to all internet marketers. Akin Arikan uses a great way to describe the difference between Offline Marketers and Online Marketers. This is what he says:

Online Marketers have a mind-set comparable to the film Matrix.
= They know how to deal with lots of data streaming in from all different sources.

Offline Marketers have a mind-set comparable to the television series CSI: Crime Scene Investigation.
= They know what the best questions to ask are.

This is a great analogy. Offline marketers have more experience, or at least there is more history to reference. This is why they have learned how to ask the right questions.

I wonder if this explains the European hiring trend I have noticed here in Europe.

Read more articles on International Business Definitions:
- Define International Marketing
- Define International Business
- 5 Success Keys For Small Businesses Developing Into International Markets
- What Is MultiChannel Marketing