International Marketing

Mindset Differences Between Offline Marketers And Online Marketers

by on 5 August, 2008

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International Web Marketing

iconcatiwm Mindset Differences Between Offline Marketers And Online MarketersI recently wrote that I have noticed a trend here in Europe towards seeking web marketers with traditional offline marketing experience. I have also already mentioned I’m currently reading Akin Arikan’s book Multichannel Marketing. It is a great read and I highly recommend it to all internet marketers. Akin Arikan uses a great way to describe the difference between Offline Marketers and Online Marketers. This is what he says:

Online Marketers have a mind-set comparable to the film Matrix. = They know how to deal with lots of data streaming in from all different sources. Offline Marketers have a mind-set comparable to the television series CSI: Crime Scene Investigation. = They know what the best questions to ask are.

This is a great analogy. Offline marketers have more experience, or at least there is more history to reference. This is why they have learned how to ask the right questions. I wonder if this explains the European hiring trend I have noticed here in Europe.

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Tagged as: article marketing, business models, database marketing, difference, differences, e-mail marketing, international business definitions, International Marketing, internet marketer, Internet Marketing, marketer, marketers, marketing, mindset, offline, offline marketers, offline marketing, online, online marketers, web marketers, web marketing

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"Cindy is a real authority on all things international marketing.
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  • hzemel

    Interesting point. I actually do both with my network marketing business, but there are som old timers that exclusively market the old-fashioned offline way.

  • http://cindyking.biz/ Cindy King

    Thank you for commenting hzemel.

    It is going to be interesting to watch the next couple of years. Some are saying that if you do not get into online marketing now it will be too late. But for who? There are different levels of market maturity… wonder what new stuff will come out of those markets.

  • games

    This article I so true, keep on writing like this, enjoyment to read :) 664

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