Uniquely Cindy
I recently came across a few people who did not realize just how much marketing expertise is involved in effective copywriting. I landed into copywriting after 20 years in sales and marketing. Copywriting was an obvious and natural choice. Not because of my writing skills. But because of my marketing skills.
Most copywriters pick up their marketing expertise through their copywriting assignments. Copywriters are trained to look into the motivations and reasons for results. It’s natural for us to pick up marketing skills.
Marketing has a very large element of research to it. So does copywriting.
Although copywriters and marketers may spend more time researching different angles, they do basically cover the same areas.
Todays Web Copywriting requires quite a bit of market research as well as marketing strategy. Let’s face it, the copy you need on a web page may appear to be short. But you will only be able to find the right web copy through careful research and marketing strategy.
This is why most people with a sales or marketing background find it easier to get into the copywriters mind-set. Copywriters continually strive to think, feel and react exactly like their ideal client.
It is true that most outsiders think of copywriters as writers. From this side of the fence writing often seems like the minor element to copywriting. Marketing is such an integral part of copywriting it permeates all aspects of the skill.
 |
Cindy King is a Cross-Cultural Marketer and International Sales Specialist, with over 25 years field experience in international business development.
Learn how you can get more international sales |
