Customized Content

Custom Content Marketing

Businesses that customize their content, communication and marketing create stronger relationships with their clients and make more sales.

I specialize in two things

• The process of identifying the best offer to enter a new market in a different culture and creating international sales guides
• English language content for broad international audiences that include a wide variety of cultures

This is customized content.  Of course, different people use different types of customized content and it can be very interesting to see what others are doing.

Customizing Different Content Channels

• Cake – White Label Email Marketing – For customized emails. Of course, they are also experts in emailing international campaigns. But this blog also covers many interesting ways to customize your emails.
• The Culturally Customized Web Site – This website can get you initiated. The book is a very useful read.  Nitish Singh is also involved in the Localization Certification Program.
• Direct Mail Plays Central Role in Marketing to Hispanics – Research your marketing channels by target culture

Customizing For Different Diversity Groups

• SOPI – The French ethnic marketing company.
• Women’s Forum – For the latest trends in women’s diversity
• Hilary Freeman Can’t Figure Out Why Her Supermarket Thought Her Jewish – Ethnic marketing in action

More Content Marketing

This is just the beginning… more to come soon.