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International Copywriting

Communication skills are vital at many different levels to be successful in business. And they are always essential in good sales and marketing.

Although communication may appear to be natural and easy, it is not as simple as it may seem.  There are in fact many different facets to good communication skills.

One of these is cross-cultural communication which is one of the main topics of this blog.

When we think of different forms of communication we often break it down into verbal communication and written communication. It is easy to notice people who excell in verbal communication, because when business is done face-to-face verbal communication skills come into play.  But on the web written communication skills are just as important.

The truth is business professionals need to be skilled in many different forms of communication.

Copywriting For Business Communication

If you were to ask passers by in the street, many people would not know what copywriting is, or what copywriters do. And yet, when you seek to improve your communication skills for business, you quickly hear the word “copywriting”. And if you look up how to improve your web content, you will also quickly run into the word “copywriting”.

Although copywriting is a sales skill at its core, it is a fundamental business communication skill.

Copywriting developed with direct response advertising in the US, it expanded into many different specialties.  Good copywriting skills became even more important with websites, web marketing and online businesses.

You see, copywriting improves your written communication skills for business.  And although good copywriting skills can make you a better communicator in most areas of business, it is in sales and marketing where it makes the biggest difference.

As you can imagine copywriting takes practice.  It takes a little time to be able to recognize good copy from bad copy… and to understand why something is good or bad.  And it is a skill that is best practiced with continuity. Is it worth this time and effort?

Improve Marketing & Sales Results

Copywriters were able to hone their craft in the US because of the size of their direct response market.  American companies could mail out huge campaigns, they could do split tests to compare results using 2 different texts and monitor feedback.  Sales determined the best copywriting.  It was easy to see what worked and what did not work.

Copywriting has always been used to create results-oriented sales and marketing materials.  Online you can also test and compare the results from 2 different pieces of copy to find out:

• What gets a reader to read your web page, your blog or your online report?
• What gets your reader to click through and read another page?
• Is there anything on your website that stops your reader from buying?

Online content marketing has given copywriting a whole new sphere of action.  Everyone online should understand copywriting basics because an online presence is based on content.  Why take the time to write content and publish it online unless you know how it impacts your readers? This is where good copywriting skills come into play, to:

• Improve the click throughs and results you get from your website, blog, landing pages, emails, videos.

Copywriting Success Summit 2009

Could you get away with not studying copywriting basics?  Of course you can. Some people are natural communicators, born marketers and gifted salespeople. They do exist.

Should you try to get away without studying copywriting basics?  Not in today’s economy.

• Good copywriting skills help you to get better results out of low-cost marketing methods.
• Good copywriting skills also make it easier to approach multicultural marketing, because you learn to understand your readers and stay focused on what you need say to them for effective communication.
• Good copywriting skills improve your sales and marketing. Period.

To be successful in sales and marketing today, you cannot afford not to keep up-to-date with current copywriting best practices.

To find out what the world’s leading copywriters have to say today, I recommend you attend the Copywriting Success Summit 2009 below.

I attended last year’s Success Summit, and I have to say that I love this training format.  It was almost like attending a live training event, except I was seated comfortably in my own living room. The presentations were spread out over several weeks, which was easy to schedule, and gave me time to digest the information at my own pace.  I asked questions and had great conversations in the private forum. And the experts were always there and very helpful.

It is an event well worth attending if you are serious about improving your copywriting skills.

How to Improve Your Marketing And Sales: The best writers are actively marketing their businesses using the latest low-cost methods. The big question is this: What do successful writers know and do differently that makes them so successful? How do they generate quality leads and win better clients? Now you can learn their tactics. Discover how to grow your writing business during this economic slump at Copywriting Success Summit 2009 — an online professional development conference for freelance writers.

Presenters include bestselling authors and copywriting experts such as Peter Bowerman (Well-Fed Writer author), Steve Slaunwhite (Start & Run a Copywriting Business author), Michael Stelzner (Writing White Papers author), Marcia Yudkin (Persuading on Paper author), Nick Usborne (Net Words author), Chris Garrett (Problogger author), Casey Hibbard (Stories That Sell author), Chris Marlow (the original copywriter’s coach), Pete Savage and Ed Gandia.

No travel required. This online summit allows you to attend sessions, meet the experts and network with peers, all from the comfort of your home or office. This event is sure to sell out quickly.

Learn how to qualify for a $200 savings (expires September 24) and lock in your key to success. Visit and get an immediate gift valued at $42 entitled “How to Be a Highly Paid Copywriter as a One-Person Business.”

Brush up your international skills…
Read more on International Copywriting:

• Marketing Is An Integral Part Of Copywriting
• What Is Copywriting?

Use these skills in your international strategies on the…
Get International Clients International Sales Road Map:

Step 5 – Connect With Your International Markets Connect… • With culture customized content • With trust and empathy • With strong cross-cultural communication

Tagged as: content marketing, copywriting, copywriting success summit