It’s Saturday - It’s In French

Uniquely Cindy Product Reviews

Saturdays are different from the other days of the week.

Saturdays are in French

I started posting in French a few weeks ago and will be expanding to writing on two subjects in French on Saturdays.

As you probably know, English is my mother-tongue and I live in France.

All of my CindyKing.biz readers speak English, even the French readers. But there are some topics of particular interest to my neighbors and French readers that are more appropriate for me to write in French.

Copy Déclic - Copywriting

There is a cultural challenge here. Any mention of doing something to make more money or using persuasion in sales copy is, well, culturally incorrect. Writing is great as a cultural or intellectual form, and pictures, graphics and design are also culturally appropriate. But copywriting is the written art of sales communication and persuasion - this is something most French people shun. And good copywriting skills, with real powerful sales copy? Well that is something the average French person would not want to be associated with. But most companies have had a website up for a while or realize they should have one soon, and they are wondering when this investment will bring them something.
This is where I will be writing about copywriting from various aspects, highlighting the adaptation needed for French to market in English with more interest in web copy.

E-Biz Déclic - International Business And Internet Marketing

France is traditionally a country of small and medium sized businesses. These small businesses often delay international business development because of the risk and expense involved in the sole options they see.
This is where I will be writing on how a proactive international internet marketing strategy can be used as a precursor to further international business expansion. How internet marketing combined with multicultural marketing and information marketing creates both an international market research tool and an international leads strategy.

No French Blog For Now

For the moment I do not have any intention of starting a separate blog in French. Most of my French readers will also be reading the other articles. But this may evolve further down the road.

Other Stuff In French

A free copywriting e-course in French is underway and should be available soon.

I also write a bilingual column, “International Business”, on the French business directory EVous Entreprises, and will also be writing a second column there, “E-Commerce”, starting next week.