Fear of cultural communication blunders often waves its head for businesses just starting out in their international business expansion. Lack of international business skills can make this fear take all sorts of proportions.
There is one simple remedy to this: Take the first step.
Cross cultural communication is a two way process. If you want to meet someone half way on common communication grounds, look at your own communication first. This is the easiest place for you to start. And it is the easiest part you can control.
Seasoned international business professionals have one thing in common: they use a certain way of speaking.
- Concise clarity, to a perfection
- Reduced vocabulary, yes it goes with the territory
- Severe reduction in their own cultural layers of speech, if they avoid slang and cultural metaphors long enough.
- Openness to the other person, which can also be perceived throughout their actual communication
Businesses interested in developing international clients, need to learn to internationalize their communication. This cuts down many international communication barriers for your foreign clients.
Even companies with very strong cultural branding need to internationalize their sales scripts. Otherwise foreign clients simply don’t understand them.
Photos from Shutterstock.
Filed under: international english
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