If your wired international business and wondering how you use social media to expand your business into international markets, you’ve probably been frustrated at how long it’s taking to evolve. International marketers understand the challenges of language differences. International marketers understand the need to adapt your entire business to truly develop markets in different countries.
But how can you use social media today for international business development?
Strong social communication is often subtle. This is one of the challenges to figuring out how to use social media to connect with your international audience.
That’s why I created my own company in France in 2008: to learn how to use web marketing and social media to develop my business abroad. I wanted international clients. So I sought out the social media player who would best fit the cross-cultural environment I work in and went on to be personally mentored by him for two years. Once I had those social skills and understood how social media fit into business strategy, I was then surprised at how easy it was to apply my international business development skills to social media to grow my own business.
Social media has only been around a few years, but it continues to evolve. I’ve observed how social media grew in different countries at different rates, noticed the different directions users take on certain social media platforms. And I carefully follow the issues where cultural differences inevitably clash. For example, with regards to the different perceptions of privacy and what different cultures consider fair and unfair, or friendly and unfriendly.
These are all important to note when using social media for international business development, and I share my experiences here on this blog.
Tips To Use Social Media To Connect With Your International Markets
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