International Sales Best Practice – Think You Can

International Sales Best Practices

Remember the book The Little Engine That Could?

• I think I can. I think I can. I thought I could. I thought I could.

International Sales Success

Just like in domestic sales, your own personal belief system impacts your international sales success. In international sales, this can be a big issue for people just acquiring their international skills.  A lack of self belief can creep in before you realize it.

Quote From Jeffrey Gitomer’s Little Red Book Of Selling

Principle of Sales Greatness The little salesman that could. A story.  A philosophy. A strategy.  A formula. A win.  A BIG win.

Last Month’s Cross-Cultural Communication Tip 3

Increase your international sales: Add cross-cultural marketing tactics into your international marketing

Increased Risk

International salespeople can lose strength in their belief in themselves for many reasons:

• Dealing with all of the cultural differences and their business implications
• Language skills
• Lack of personal preparation to connect with different cultures

Improve Connection

One of the easiest ways to reduce the risk in weakening your self belief is to strengthen the connection. Add cross-cultural marketing tactics to your international marketing:

• Look up the Cultural Dimensions for the country involved.  This is not an exact science, there is no need to spend more than a few minutes.
• Compare this to your current communication and what you see others doing.
• Open your mind to improve your communication and try different tactics.

Part of knowing that you can do something is actually doing it.

So…

You must believe that you work for the greatest company in the world, that you offer the greatest products and services in the world, and that you are the greatest person in the world, or you are in the wrong job.  High self-belief leads to high success.  Medium self-belief leads to medium success.  Low self-belief… you get the idea – Jeffrey Gitomer

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Tagged as: best practice, ccc, Cross-Cultural Communication, cross-cultural sales, cross-cultural selling, global sales, international competence, international negotiation, International Sales, international sales best practices, international sales skills, international selling, international skills, jeffrey gitomer, march challenge