International Sales Best Practices
Today’s international sales best practice is one of harsh reality.
International Sales Success
If you want to get international sales, your international clients need to know a thing or two about you and like you before they will buy from you.
Quote From Jeffrey Gitomer’s Little Red Book Of Selling
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3rd Principle of Sales Greatness
Personal branding is sales: It’s not who you know, it’s who knows you |
Last Month’s Cross-Cultural Communication Tip 17
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Do not rely on cultural generalizations. They are only guidelines at best. |
There are many ways to look at how you can get your international clients to know more about you. Before you start thinking of how to put yourself in front of your international clients you must do something first.
Review Your Generalizations
Before you go over to your international clients, first stop and look at where you are.
- What are your thoughts and attitudes?
- Are they appropriate?
- Will your current attitude lose you sales before you even start?
The cultural generalizations you use, and the cultural stereotypes you have will stop you from creating strong relationships with your international clients. Get rid of any cultural generalizations and stereotypes you may have on a personal level.
Review your own cultural baggage first before you begin to take action to meet the others.
Build A Relationship Of Trust
Once you have addressed your own issues it is much easier to set the building blocks towards creating an environment of trust. This is how others will get to know you and get to like you.
So…
Who values you and your knowledge? – Jeffrey Gitomer
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