International Sales Best Practices
It is not always easy to know where to start simplifying your cross-cultural communication. Talking to people from different cultures is not like talking to children, or to people next to you who lack knowledge of your particular background. It takes a different approach to simplify communication for to make it easy for different cultures to understand. The first place to start is to organize your communication in a logical sequence.
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CCCC Tip #18 -
Focus on communicating one thing at a time and in the right sequence. |
This month’s series takes last month’s tips to get extreme clarity in cross-cultural communication and brings them into an international sales perspective. Remember to download the free calender for an easy reference to all of the 30 Cross-Cultural Communication Challenge Tips on clarity. Get the complete International Sales Best Practices series here.
If you think you have the right sequence of your communication, you might be surprised. When you communicate with someone from a different culture, you may realize that they think something is missing. What is logical to you, may not be logical to someone from a different culture.
Remember to look for that right sequence of information and communication for your international sales. Find out what your international clients need to hear.
Tip: If you have a good product or service and some interesting international leads, but you are not getting the sales, look at the sequence as well as the substance of your communication.
- Is something out of sequence?
- Are you covering all of the points you need to cover?
Cross-Cultural Communication Skills & Sales Best Practices
Here is today’s quote from Jeffrey Gitomer’s Little Red Book Of Sales Answers.
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“How do I recognize buying signals? What is the most powerful buying signal?” – Jeffrey Gitomer |
Instead of adopting complicating sales and marketing tactics, look at the simple business needs.
One of the most common mistakes I see in international sales is using complicated tactics when the basic business needs have not been accurately outlined and addressed.
What Is Your Experience Of This In International Sales?
- What do your international clients need to hear from you?
- How do you know you have addressed all of the communication needs of your international clients?
- How do you adjust the sequence of your sales presentation for different cultures?
Please share your comments below. I’d love to hear your stories!
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