International Sales Best Practices
Last month’s tips on getting extreme with clarity helps to improve your cross-cultural communication skills. But how do you tie these skills in with international sales best practices to get more international clients? That is what we are going to look at this month.
This month’s series takes last month’s tips to get extreme clarity in cross-cultural communication and brings them into an international sales perspective. Remember to download the free calender for an easy reference to all of the 30 Cross-Cultural Communication Challenge Tips on clarity. Get the complete International Sales Best Practices series here.
Cross-Cultural Communication Skills & Sales Best Practices
To make things a little fun, here is a quote from Jeffrey Gitomer’s Little Red Book Of Sales Answers. Jeffrey has a knack for giving it to you straight. His sales tips are often a good place to start with international sales best practices. Let’s see how the cross-cultural communication tip fits in.
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“Everything you need to know about a customer has been written by them or about them. And it lives on the Internet. All you have to do is uncover it. And use it.” – Jeffrey Gitomer |
And here is the cross-cultural communication tip from last month:
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CCCC Tip #1 - Open your eyes, ears and your whole mind… and follow all aspects of your cross-cultural communication. |
More than any other sales environments, international sales requires a personal connection between the sales person and the international client. One of the biggest issues here is trust. And this often begins with the personal trust between two people. Not the companies. It’s about the people. In fact, if this personal encounter between two people does not go well, it will jeopardize the sale.
This means you must play an active role in making sure your cross-cultural encounter goes well. And the first step in listening and uncovering the best way to make the connection. The better you listen, the better chances you have of creating a successful cross-cultural connection.
This is why active listening is important… and why you should go out and look for the information you need. Sometimes you need to change your position to put your ear in the right place to be able to hear what you need to hear. Curiosity is a great thing tool to improve your listening.
What Is Your Experience Of This In International Sales?
- Have you ever been happy you got curious about your cross-cultural encounter?
- Did you ever regret not having enough background information about your cross-cultural encounter?
- Did this impact your international sales?
Please share your stories in the comments below.
Want To Get The Cross-Cultural Communication Tips?
Two Cross-Cultural Communication Challenges are currently available:
Get all of the tips from these 30 & 31 day challenges, and learn more about the other planned later this year:
All International Sales Best Practices
You can find the complete list of International Sales Best Practices published to date here:
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