International Sales Best Practices
Simplicity in communication requires additional effort. The more you know what you are talking about the more clarity you can bring to your cross-cultural communication… if you take the time to simplify your message.
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CCCC Tip #19 -
Know what you want to say before starting. |
This month’s series takes last month’s tips to get extreme clarity in cross-cultural communication and brings them into an international sales perspective. Remember to download the free calender for an easy reference to all of the 30 Cross-Cultural Communication Challenge Tips on clarity. Get the complete International Sales Best Practices series here.
Native English speakers sometimes make the mistake of thinking they have the upper-hand in a conversation with non-native English speakers. Unfortunately I have often witnessed non-native English speakers spotting a lack of preparation in a native English speakers presentation. Good communication basics apply to cross-cultural communication too.
I have often been in cross-cultural communications where prior preparation has rescued me from unexpected cultural difference. You see when you spend a little bit more time thinking about what you want to say, you identify the basic framework. No matter what surprise in cultural differences pops up during an international business meeting, you will always have a clear framework to work with. It is easy to adapt this to fit in with different cultural needs. Without this framework, you will not be able to respond quickly enough, and you could go down a wrong path or two before finding the right way to take your business forward.
Of course, you also need to know what you need to say to get the international business.
Cross-Cultural Communication Skills & Sales Best Practices
Today’s quote from Jeffrey Gitomer’s Little Red Book Of Sales Answers is a vital one in international business.
This is what the process of cross-cultural selling is all about. To master this skill in international business takes constant effort, curiosity and practice. This is something you cannot study in a book. It is my goal to guide you towards this in all of these Cross-Cultural Communication Challenges and International Sales Best Practices.
As Jeffrey states in his little sales book, this is the least used and most powerful techniques to get new business. It also represents one of the most difficult aspects of international business. This is simply due to different cultures.
What Is Your Experience Of This In International Sales?
- What will it take to get business from your international clients?
- How does your preparation help you simplify your cross-cultural communication?
- How much of what you plan to say to your international clients is based on what they need to hear?
Please share your comments below. I’d love to hear your stories!
Want To Get The Cross-Cultural Communication Tips?
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All International Sales Best Practices
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She is who I turn to when I have questions and you should too"
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