International Sales Best Practices
The tip Jeffrey Gitomer gives us today is a very important one in cross-cultural sales. It is the one that has helped me the most throughout my 25 years in the field. Once you take the decision to follow this, it influences all of your sales skills.
International Sales Success
You see trust is the easiest thing to lose in cross-cultural communication. You need to work at maintaining trust constantly. Yes, every single minute. There are just so many little things in cultural differences that can pop up which can make you lose trust and credibility.
This is why unspoken integrity and visible honesty are so important. They are your constant shield against many cross-cultural pitfalls.
Quote From Jeffrey Gitomer’s Little Red Book Of Selling
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What does it take to be number one? And stay there!
Unspoken integrity, visible honest |
Last Month’s Cross-Cultural Communication Tip 21
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After a cross-cultural meeting, give everyone extra time to digest information and respond. |
Honesty & Integrity At Their Fullest
Today’s cross-cultural communication tip paired with integrity and honesty may not seem an obvious choice at first glance. This is because I am assuming everyone knows how to be honest and how to show their integrity.
Allowing others time to digest and respond is an extension of this honesty and integrity:
- Because you give the other person the time they need
There is also something else that usually happens. Something more subtle. You give the other person the time to be honest with you. In many cases this strengthens your relationship. Your sales discussion often takes on a deeper connection.
And…
Hopefully, my word means something to others, because it means EVERYTHING to me – Jeffrey Gitomer
Pay closer attention to your own honesty and integrity than to the other persons.
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