International Sales Best Practices
Many people assume all too often that sales are made on price. In international sales it is often much more about value. In fact, price can even be of secondary importance.
International Sales Success
Successful international sales people know how to identify the value their international customers find in their products. And this is not easy to do.
Quote From Jeffrey Gitomer’s Little Red Book Of Selling
 |
4th Principle of Sales Greatness
It’s all about value, it’s all about relationship, it’s not all about price. |
Last Month’s Cross-Cultural Communication Tip 26
 |
Different cultures have different view points. Open your mindset to reach understanding. |
How To Identify The Value You Need To Offer
You need good cross-cultural skills to identify the value your international customers find in your products and services. You see, different cultures:
- See your product through different perspectives
- Have different problems and needs
- Respond to different emotional buttons
It is through an open mindset, empathy, avoiding assumptions and looking for this value that you will be able to identify the real value for your international customers.
Get This Value To Work For You
Once you know what value you need to give your international customers you then need to give it to them. This is where another phenomenon comes into play. Give value before your international customers ask for it and you build trust. This shows them that you understand what they need.
So…
Give value first, don’t add it – Jeffrey Gitomer
Want To Get The Cross-Cultural Communication Tips?
Get all of the Cross-Cultural Communication Challenge Tips here:
Want All Of The International Sales Best Practices?
She is who I turn to when I have questions and you should too"
-- Chris Garrett, co-author of the "Problogger" book
